multi brand strategy 2. Dependence on star designers Strengths: 1. Leading luxury goods companies - $ 12 billion fashion and liquor conglomerate 2. Strong brand portfolio with 10 star brands and 60 top brands 3. Wide geographical presence 4. Leadership and charisma of Bernard Arnault 5. Human resource management LVMH Opportunities: 1. World wide presence through acquisitions of famous brands 2. Growing luxury markets in emerging economy Threats: 1. Intense Competition 2. Consumer loyalty
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Positioning and Segmentation A market is a group of buyers who have the opportunity to purchase‚ with the willingness and ability to buy a product or products. The family 4x4 car market is an example of a business market‚ in particular subdivided into a producer market title. Within this business market‚ market segments occur as the subgroups within the producer market of family 4x4 cars have very similar characteristics. The producers of these cars have a similar target market‚ whereby they identify
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INDIA SEGMENTATION DEMOGRAPHIC Population 1‚173‚108‚018 (July 2010 est.) Age structure 0-14 years: 30.5% (male 187‚197‚389/female 165‚285‚592) 15-64 years: 64.3% (male 384‚131‚994/female 359‚795‚835) 65 years and over: 5.2% (male 28‚816‚115/female 31‚670‚841) (2010 est.) Median age total: 25.9 years male: 25.4 years female: 26.6 years (2010 est.) Population growth rate 1.376% (2010 est.) Urbanization urban population: 29% of total population (2008) rate of urbanization: 2.4% annual
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LUXURY BRAND MARKETING What is LUXURY? While the word ‘luxury’ is used in daily lives to refer to certain lifestyle‚ the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month‚ a pair of reebok shoes would be a really big luxury item for you. On the other hand‚ if you are going to a party with some big-wigs a $100‚000 car may not be a luxury. The word luxury originates from the Latin term “luxus” signifying‚ “soft or extravagant living‚ indulgence
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End of Watch Review In the movie “End of Watch”‚ directed by David Ayer‚ Officer Taylor (Jake Gyllenhaal) and Zavala (Michael Peña) aren’t your everyday ghetto cops. Officer Taylor is filming his police life for the art elective he is taking for pre-law. The numerous hours they spend together in their cruiser‚ constantly bickering and bantering‚ has formed a deep friendship and brotherhood. They have even earned the respect of some local gangs by prioritising the rule of the “street” over the book
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German Luxury-Car Makers Look Beyond Home Market BMW to expand Plant in U.S.‚ Daimler Will Boost Investment in China Venture By William Boston and Neal E. Boudette Updated March 28‚ 2014 2:56 p.m. ET A new BMW X4 is unveiled last Friday at the BMW manufacturing plant in Greer‚ South Carolina as the Germany luxury auto maker announced a $1 billion expansion for the plant. Associated Press German luxury car manufacturers BMW AG and Daimler AG have unveiled plans to spend billions on new car
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Why Apne Tv? There are many software such as Internet‚ you can watch television streamed PC without any monthly fees at all. However‚ many of these packages is a scam and very few of them can actually give some decent programs online. A few good software to download online pc TV is scattered and far between‚ so you can spend a month looking for them. The best software to download streaming TV online free TV is called Apne. Since its inception in 1992‚ Apne TV has been a leader in the television
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liberty and the security of person." With these few words‚ the United Nations has pretty much summed up the mission of Human Rights Watch‚ an international non-governmental organization whose only aim is to ensure the well being and the inherent rights to life that all human beings are entitled to. By using means such as the media for example‚ Human Rights Watch sets out to not only insure that all human beings live their lives with dignity but to also bring to justice those who‚ through merciless
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The Night Watch by Rembrandt The night watch is an oil painting done by Rembrandt Van Rijin during the Dutch golden age in 1642. The painting is large in size and stands at 11.91 feet tall and 14.34 feet wide. The Night Watch portrays a busy group of militia men starting to march into action. There are men pointing their swords‚ holding long spears and men with guns drawn. There are two men who stand on the foreground‚ one looks to be the captain and is wearing a dark robe with a white collar
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A watch is nothing more than a time keeper or a fashion statement‚ but my watch is something important to me. It was a gift from my dad to keep track of time during the SHSAT. When I took the SHSAT it felt like my dad was with me throughout the test. I had it for almost a year now. I don’t leave my house without it. I remember when I was taking the SHSAT‚ I was really nervous. There were a lot of students around me and a teacher at the front of the room. There were a lot of questions I got stuck
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