15th Batch PGDBM And Technology ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY 2 A‚ KNOWLEDGE PARK – 1‚ GREATER NOIDA Website: www.ishanfamily.com‚ E-mail: ishan_suggestions@yahoo.com PREFACE In the Watch industry‚ marketing and selling are playing a big role‚ sales have big concern with the profit but marketing of any product in sector is concern with the need‚ want‚ and recruitment of customer with the organization profitability. In telecom industry
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A watch is a piece of tool‚ man have ever achieved in designing‚ in which have helped mankind to be precise on time. It is a small portable timepiece that displays time‚ and sometimes the day‚ date‚ month and year. These types of watches with more functions than just displaying the common time will cost the user a fortune. This timepiece is especially worn on the wrist or carried in the pocket. Showing us the time for centuries‚ watches have evolved from the usual mechanical form into a digital form
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“Luxury is a necessity that begins where a necessity ends” -- Gabrielle “Coco” Chanel What is Luxury? “Luxury must be comfortable‚ otherwise it is not luxury”. -- Gabrielle “Coco” Chanel Luxury is a term that can mean different things to different people; therefore there are multitudes of ways to describe it. It is‚ as a whole superfluous‚ based on the attainment of desires and is not considered to be a need. According to Christopher Berry luxury is “an expenditure that
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It is universal truth that luxury brand industry is still booming even during financial crisis because today ’s people have the right mind-set that luxury products are purposeful and well thought out. In other words‚ they want to show off their wealth and personal status. Main Forces The Macroenvironment Facing The Luxury Brand Industry Analysing the macroenvironment facing the luxury brand industry‚ there are demographic forces‚ economic forces‚ cultural forces and technological forces.
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Raygain Technologies Pvt. Ltd. Indian Luxury Car Market – An Insight The recent growth in the luxury car market in India is much more than mere market dynamics in a particular car segment. It is a reflection of the changing lifestyle of the affluent class in the country. In India‚ the luxury car segment (Average Price 25-30 Lakh) has been growing at an average rate of 20% or above during recent years; it seems to be least affected by the global financial crisis. During worst recession period
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revolutionary change is occurred in the watch market of India. Previously only a few brands were ruling the market. However with the passage of time and with the opening of free trade‚ there is no dearth of various national and international brands in the market. A few years ago‚ people used to buy watch‚ only to check time. However‚ now they buy not only to check time but also for fashion. In the present report an attempt has been made to analyze the four brands of the watch namely‚ HMT and Titan of India
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1. A review of the voyage length 2. Length of port stay 3. Length of service for every crew member. 4. Personnel number 5. Periods of responsibilities 6. Watchkeeping practices The management should essentially provide clear‚ concise written policy guidelines to courage that the personnel are familiar with the vessel’s operational procedures‚ voyage length‚ destination‚ internal and external practices‚ and vessel’s familiarization procedures. Management should see to it
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Luxury hotels are always attracted by the rich and upper classes. These luxury hotels can distinguish the rich and the poor in a high level‚ and it is difficult to change these hotels to glocalization. One of the dilemmas facing the Alegre Hotel in Palma Cay is whether to glocalize and gradually become a unified campaign. This dilemma is the focus of Macro Bertini and John T. Gourville’s case study‚ ‘Time for A Unified Campaign’ (2011). ‘Time for A Unified Campaign’ concerns a luxury hotel in
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4.4 Product strategy p. 9 4.5 Promotion strategy p. 10 4.6 Market entry‚ pricing and distribution p. 11 5. Conclusion p. 12 Bibliography p. 12 Appendix 1. Introduction 1.1. Abstract This report will be centred around the watch manufacturing branch of Swatch. Swatch has been highly successful throughout its existence and therefore it is particularly interesting to know how they achieved this considerable success. The main purpose of this report is to analyze the company
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analysis------------------------------------------------------------7 Microenvironment--------------------------------------------------------------------7 Marcoenvironment--------------------------------------------------------------------9 6. SWOT analysis----------------------------------------------------------------------------13 CASIO----------------------------------------------------------------------------------14 TISSOT---------------------------------------------------------------------------------16
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