Summary case study “Elie Saab : Growth of a Global Luxury Brand” I. Background Saab‚ born in Beirut‚ was nine years old when he developed an interest in dressmaking. By the time he was 18‚ Saab opened his first atelier with 10 employees. His product line at that time included luxurious evening gowns and wedding dresses. He received extensive media coverage when he featured his first collection at the Casino Du Liban in Beirut. In 1982‚ Saab opened his first workshop in Beirut and began designing
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Executive Summary This project intends to comparison of the stores of Swatch & Tissot watches. In the 1st stage of the project report the importance of branding in luxury retailing with specific reference to the watch I industry have discussed. In the 2nd stage of the report the branding strategy of SWATCH & TISSOT watches on the basis of their Store Operations Management have discussed. The store design‚ display‚ assortment‚ ambience etc have discussed. In the 3rd stage the comparison the profile
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Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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Marketing Project | Axe Brand Universal Oil | New Product Line | Oke Wei Qian‚ StarrWong Shiying‚ CelineCheng May HungYim Yoke Ngoh‚ CherylTan Chun LinLow Wei Min BenjaminJordan Chew Yi Wen6B/12 | Table of Contents 1.0 Executive Summary 2 2.0 Situational Analysis 3 2.1 Market Summary 3 2.2 Market Analysis 3 - 4 2.3 Competition Analysis 4 - 5 2.4 Product Offering 5 - 6 2.5 SWOT Analysis 6 - 9 2.6 Keys to Success 10 - 11 2.7 Critical Issues 11 3.0 Market Strategy
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part of the augmented product would be the warranty‚ the customer service support offered by the car’s manufacture‚ and any after-sales service. PLACE: Another element of Neil H.Borden’s Marketing Mix is Place. Place is also known as channel‚ distribution‚ or intermediary. It is the mechanism through which goods and/or services are moved from the manufacturer/ service provider to
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Group 2: I. ELEMENTS OF MARKETING 1. MARKETS a. CONSUMER MARKET- consists of all the individuals and households who buy or acquire goods and services for personal consumption. * CONSUMERS- The consumer market consists of all the individuals and households who buy or acquire goods and services for personal consumption. FACTORS INFLUENCING CONSUMER BEHAVIOR * Cultural * Social * Personal * Psychological TYPES OF BUYING BEHAVIOR * Complex buying behaviour
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P3: Describe how a selected organisation uses marketing research to contribute to the development. In this assignment I will be discussing about the market research of Marks and Spencer and how it contributes to the development of market plan of Marks and Spencer. WHAT IS MARKETING? It is a management process through which an organisation provides its goods or services to its customers. Through marketing the organisation try to deliver and value customer‚ and managing customer relationships
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say it has changed my perspective on life. In the class I’m currently learning about great philosophers such as Socrates‚ Plato and Aristotle. I now understand the importance of the Good life opposed to the “Good’s Life”. The good life is basically going through life questioning things and self-examining yourself the goods life is basically a materialistic life which most people want to live today. Plato was a Greek philosopher and one of the students of Socrates. You probably remember learning a
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HISTORY Italian executive Giorgio Armani is an iconic clothing designer who has expanded his empire to include restaurants and hotels. His popularity skyrocketed in America in the 1980s when his men’s ’power suits’ appeared frequently on the television series Miami Vice.Designer. Born on July 11‚ 1934‚ in Piacenza‚ Italy. With his body-conscious yet understated clothing‚ Giorgio Armani has become one of the most popular names in fashion. He first launched his business empire in the mid-1970s‚ and
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of Hedonic and Utilitarian products ( Laptop & Luxury watches) Utilitarian Consumption: The consumption of products has tangible benefit for consumer. In western culture‚ such products are often labeled as practical or necessary. Utilitarian products are purchased and consumed to satisfy consumer’s practical or functional needs. Utilitarian consumer behavior has been described as ergic‚ task-related and rational. In the marketing literature choice and decision with respect to utilitarian
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