January 2013 Markets‚ Marketing and Strategy Report MMS Report‚ 1 January 2013 Markets Marketing and Strategy Report Executiv summary : This report provides an analysis and evaluation of Chanel’s marketing strategies and of its place in the Luxury market today. Methods of analysis include three theorical models that help to understand the complexity of Chanel business environment and its main resources. Those three models are: PESTEL‚ SWOT and 5 Porter’s forces. In this
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The problem After the case and readings the problems of LVMH there are several problems such as the declining demand for luxury goods because it is linked to political events‚ situation and social trends. (After the attacks of 9/11 an impact on luxury goods has dropped and had automatically an impact on LVMH sales) Secondly luxury products are easy to counterfeit‚ some countries such as china‚ turkey‚ and other still have to improve their IPR policies And finally LVMH diversification strategy
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The ranks of the wealthy in China‚ which last year surpassed Japan as the world’s second-biggest economy‚ are swelling as the nation experienced the fastest expansion of any major economy. That’s driving demand for products from companies including LVMH Moet Hennessy Louis Vuitton SA and Swatch Group AG‚ CLSA Asia-Pacific Markets said last month. “The demand of China’s 1.3 billion people for luxury consumer goods is now second in the world‚ slightly lower than Japan‚” Chen said. “By 2015‚ the expected
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Introduction to Management Assignment Mio Linggo Pratama Haloho CT0200684 FTDipcom(BA)-16 Table Content 1. Introdcution 3 2. Company Background 4 3. Country Background 5 4. SWOT Analysis 4.1 Strength
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LVMH – Various products include LV‚ Celine Moet Chandon‚ Fendi‚ Dior‚ Hennessey‚ Verve Cliquot to name a few. Very diversified products Price for price relative is on a 2 year high‚ although I do believe this is a very good stock I feel that it is a stock to hold until there is a dip. Hermes – mainly silks and two different types of bags. A very exclusive brand and maybe a bit too exclusive with not enough products; only caters to a very small market. However‚ I find this one of the more
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with lack of brand power or those looking to boost brand power. 1. Introduction Headed up by the Louis Vuitton (hereinafterreferred to as "Louis Vuitton") fashion label‚ the colorful array of over 50 brands managed by LVMH Moet Hennessy. Louis Vuitton S.A. (hereinafter referred to as "LVMH") includes Christian Dior‚ Givency‚ Celine‚ Fendi‚ Donna Karan‚ Loewe‚ jeweler Chaumct‚ Fred‚ watchmaker Zenith‚ Tag Heuer‚ alcoholic beverage maker Moet & Chandon‚ and the premium champagne Don Perignon‚ as well as
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leading luxury brand in the world. Louis Vuitton is owned by its parent group‚ LVMH Moët Hennessy and is internationally the largest luxury conglomerate. Louis Vuitton became a subsidiary of their parent group in 1987. Their mission statement is found on LVMH ’s website and it states the following: "The mission of the LVMH group is to represent the most refined qualities of Western ’Art de Vivre ’ around the world. LVMH must continue to be
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Case study: Sephora Direct: Investing in Social Media‚ Video and mobile. Bus615 Case Set Up: History and Growth * Founded by France Dominique Mandonnaud in 1969 as a simple perfume shop. * By 1979 the company was already expanded to “several stores” * Originally‚ Sephora was planned to be self-service store that offers a variety of products. * Its founder Mandonnaud rebranded his combined set of stores in order to expand is market. * Mandonnaud extended its branches all
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B6016 - Managing Business Operations Louis Vuitton’s Challenges I. Company Overview a) LVMH (Louis Vuitton Moet Hennessy) LVMH is one of the most successful luxury goods conglomerate‚ headquartered in Paris‚ founded in 1987. Well-known luxury goods group‚ Christian Dior is the main holding company of LVMH‚ owning 43% of its share. The company holds about 60 subsidiaries world-wide and some are managed independently. The Group is active in five different sectors;
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Exchange-Traded Funds: An Introduction The iShares definition of ETF is as follows: “An exchange traded fund (ETF) is an investment vehicle that combines key features of traditional mutual funds and individual stocks. Like index mutual funds‚ ETFs represent diversified portfolios of securities that track specific indexes. Like stocks‚ they can be bought and sold (long or short) on an exchange throughout the trading day. In addition to trading flexibility‚ key ETF benefits include instant diversification
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