MAVERICKS AT WORK LUXURY BRANDS MARKETING Executive Summary Over years‚ India’s tryst with luxury brands has changed gears. With high disposable incomes and a penchant for all things luxury amongst affluent Indians on the rise‚ the country is emerging as the next stopover for global luxury brands such as Gucci‚ Christian Dior and Versace. However‚ we must realize that Luxury marketing is a whole new ball-game altogether‚ both from the perspective of the marketer as well as the luxury consumer
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The Louis Vuitton bag: just an expensive bag or is there more to the product? A product analysis essay (1910 words) Almost everybody in the world knows the brand Louis Vuitton and can recognize the famous logo and patterns they use on bags. Louis Vuitton is the most valuable luxury brand in the world‚ followed by Hermes and Rolex. Over the years famous people and rich people who have excessive amounts of money on their bank accounts‚ have bought their products. If the average person on the street
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Succeeding in a crowded market Managing a robust tax environment Customs approaches for luxury companies Working with partners and vendors to protect brand value TNS Research International China About KPMG Contact us 3 5 6 16 22 28 34 40 42 44 45 Case studies Cartier Pernod Ricard Shang Xia Salvatore Ferragamo Glamour Sales Hiersun Bally Patek Philippe Sotheby’s Bowers & Wilkins © 2011 KPMG‚ a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with
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case teaching note 8 Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable? Overview In the six years following its October 2000 initial public offering (IPO)‚ Coach Inc.’s net sales had grown at a compounded annual rate of 26% and its stock price had increased by 1‚400% as a result of a strategy keyed to “accessible” luxury. Coach created the “accessible” luxury category in ladies handbags and leather accessories by matching key luxury rivals on quality and styling‚ while beating them on price
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The two companies I chose to compare were Sephora and Ulta Beauty. Both stores are cosmetic retailers and sell many of the same products. Sephora has been around longer originating in Paris in the year 1970‚ and opening it ’s first U.S store in 1998. Sephora runs approximately 1‚300 stores in 27 countries worldwide‚ with a consistently growing base of over 300 stores across North America. Ulta Beauty was founded in 1990 trying to reach out to women as a place to shop other than department stores
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Galeries Lafayette to Hong Kong in 2013/2014 Background After having the valuable experience of working the last in-class assignment about Harvey Nichols (HN)‚ as I felt I should have known more about Harvey Nichols‚ I visited their store in Pacific Place to see & feel what it is & I spent several times in checking their website for more details. Now I feel I understand more about why HN open its 2nd & bigger flagship store in Hong Kong & why HN is at Pacific Place‚ after I have seen that so
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label” placed on a product • The “LV” monogram is currently the most copied in the world. FRANCE Louis Vuitton • FRANCE • Top Magazines for LV ads: Elle & Vogue • “Rocketers” target market Louis Vuitton • FRANCE Giant Louis Vuitton cases at the boutique in France. Louis Vuitton • FRANCE Fall 2006-Winter 2007 Campaign • Pharrell Williams to lead men’s line • Multiple female models to lead women’s line…ex: Naomi Campbell & Kate Moss Louis Vuitton • FRANCE “The idea is of
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COMMUNICATION STRATEGY Presented to Tutor SAROTTO By HEEJOON NA JIAXUN ZHOU LIMING HE QUNJING WANGN SEUNGHEE CHUNG 0 INDEX 1. Identity 1.1 Identity according to History 1.2 Current Identity P2 P2 P3 P3 2. Customers 3. Communication with customers 3.1 E-communication - Cut & Craft 3.2 Collaboration 3.3 Advertisement & Promotion 3.4 Social Contribution 3.5 History book and Museum 3.6 Shopping experience P4 P4 P6 P7 P8 P9 P10 P10 P11 P13 P14 4. General evaluation 5. Suggestion
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attract customers to the shops that sell them‚ which will decrease the customers that shop at actual Coach shops. Fourth‚ Coach should continue to expand its market globally. It should increase its factory stores to help with the market. In the case it says that factory stores should be no closer than 50 miles from full price stores. This is important because it is a marketing strategy. All of this will continue to expand Coach. Finally‚ Coach should continue pursuing its plans to expand in
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Problem Based Learning (PBL) project for MS1381 – Part 1 ________________________________________________________________________ Instructions to Students (a) Please form groups of 2 or 3. (b) There are 2 parts to this project. This is part 1. Part 2 will be released later. (b) The PBL project constitutes 10% of your overall assessment. (c) Analyze and work out the whole problem together as a group. (d) Each group must submit 1 written group report and 1 progress report for part 1 of this project
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