to 4 folds over the course of last 4 – 5 years. This is in my opinion is correct or reliable pricing which earns trust of the customers. Place – In general more distribution channels the company have more sales potential is predicted. However‚ in case of ‘LV’ – they are selling only from few stores and started online (via web) presence in Japan after the new CEO. The reason being‚ it’s easy to control few
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fine leather luggage ware. But since recognized the demand among prestigious travelers who wanted premium steamer bags‚ flat cases‚ and weekend bags‚ the namesake designer‚ Louis Vuitton‚ gradually grew into a brand that offered deluxe travel goods. Back then‚ as successfully in establishing LV initial reputation‚ LV expanded the assortment to include carry-on-bags‚ toiletry cases‚ small trunks‚ jewelry boxes‚ and eventually luxury watches. Today‚ over one hundred and fifty year brand – Louis Vuitton
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great advantage to retailers. Personally producing a product not only gives better control over the production process‚ but it is a selling point if the quality is high. However producing one’s own product is not necessary and many times is not the case. Guccio Gucci‚ the original founder of Gucci‚ started his company by selling luggage imported from Germany which elevated into a small workshop‚ and later flourished into a billion dollar brand name. One of the main reasons for new entrants into the
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Louis Vuitton in Japan Case Study Student’s Name Instructor’s Name Course Title Date What has made LV’s business model successful in the Japanese Luxury Market? Japanese luxury market has often placed the greater deal about value on quality along with exclusivity of the products that are being offered as well as it is the critical success factor for the luxury brands within Japan. Fact‚ which Louis Vuitton has regularly concentrated on enhancing the quality of their product portfolio‚ has been
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| | | | [STRATEGY OF ZARA & BURBERRY] | | TABLE OF CONTENTS INTRODUCTION……………………………………………………………….1 STRATEGIES……………………………………………………………………..1 CONCLUSION: COMPARISON ZARA VS BURBERRY…………….4 REFERENCES.……………………………………………………………………5 Introduction ABOUT ZARA… Zara started operations in Spain in 1975‚ and now operates in 74 countries worldwide. Zara is one of the largest international fashion companies and it is owned by INDITEX‚ one of the world’s largest distribution
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QUESTIONNAIRE Please highlight your answer. The questionnaire is completely anonymous. Screening questions 1) Do you work in marketing/advertising? * YES NO 2) Do you have a close relation to the company Louis Vuitton? (You or your family member are the employees) * YES NO Questions concerning shopping 3) ------------------------------------------------- Which 3 brands you think of first‚ when you hear „luxury fashion “? 1
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Question2: Introduction Louis Vuitton is the world’s biggest luxury brand for bags and accessories. It was established in France‚ Europe in year 1854. Louis Vuitton brand and company is an international well-established firm named after the founder and designer Louis Vuitton. Louis Vuitton entered Japanese market in year 1968‚ and it came the most popular luxury brand in Japan. In year 1970‚ LV opened its first stores in Japan‚ which had revenue of $1 Million on its first day. By 1977‚ the
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Executive Summary: Louis Vuitton‚ a pioneer in luxury market has Japan a key market with largest revenue generator during its golden period. Due to adverse consequences of global recession‚ the slowdown was also faced by Louis Vuitton. In order to regain its fame‚ Louis Vuitton needs to change its manufacturing strategy and the production strategy. Goal: To reinvent and regain the cachet‚ Louis Vuitton needs to increase and attain the largest market share in five years. Louis Vuitton offers
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Industry Analysis 1: Apparel Manufacturing NAICS 315 Part 1. Environmental Analysis The Apparel Manufacturing industry is a sub-sector of the Manufacturing sector. It is composed of two distinct manufacturing processes (cut and sew using purchased fabric and fabric manufacturers that then cut and sew) and three industry groups (apparel knitting mills‚ cut and sew apparel manufacturing and apparel accessories and other apparel manufacturing).[1] The projected global revenue in 2010 for the
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I’ve always wondered about this and I might as well raise the issue and ask the question right here‚ seeing as this blog could very well be the perfect avenue for discussion. Do you think certain celebrities do more damage than good to certain brands once they begin to “publicly patronize” them? Let me bring up an example. Or two. Or more . Sometime in late 2011‚ it was reported that Abercrombie & Fitch was willing to pay Jersey Shore’s Mike “The Situation” and his cast mates to cease wearing
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