Problem Statement With current economic downturn‚ should Robert Polet concentrate solely on strengthening the Gucci brand further‚ or should he expand the multi-brand strategy to the next level? Situation Analysis As the economy began to deteriorate near the end of 2008‚ luxury brands like Gucci‚ Prada‚ and Louis Vuitton all began to feel the effects. Consumers were beginning to spend less and save money through the times of economic uncertainty. One of the hardest hit industries what that of
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Executive summary Coach‚ Inc. is an upscale American leather goods company known for women’s and men’s handbags‚ as well as items such as luggage‚ briefcases‚ wallets and other accessories (belts‚ shoes‚ scarves‚ umbrella…). The firm was founded in 1941‚ in a loft in New York as a partnership called the Gail Manufacturing Company. As of July 2‚ 2011‚ the company operates in over 20 countries with more than 1‚100 retail stores and around 15‚000 employees worldwide. Today‚ Coach Inc. has distribution
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1. Analyze the Marketing situation (5C’s) and compare Burberry’s market Positioning before Rose Marie Bravo arrived vs. the current (2003) positioning. 1.1 Marketing situation 1.1.1 Customers Before the arrival of Bravo to the company administration‚ Burberry customer base were those belonging to class A. By 1990’s its customer base was particularly older males and Asian tourists. When Bravo took office‚ her first worry was the repositioning of the brand and her priority goal was to attract
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Louis Vuitton and the Indian market for luxury goods Louis Vuitton redefines luxury. The Louis Vuitton Moet Hennessy (LVMH) group is a global leader in a variety of luxury industries spanning across various categories including: fashion and leather‚ wines and spirits‚ perfumes and cosmetics‚ and watches and jewelry[1]. The LVMH group has thrived in conventional markets such as Europe and the United States because both markets are characteristically and densely populated with high-income individuals
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terms of market share. They became a brand synonymous with luxury‚ high class‚ high quality and a must have status symbol amongst the rich and famous. One of the most significant event for the brand was the creation of Louis Vuitton Motet-Hennessy (LVMH) in 1987; a merger between Louis Vuitton‚ Moet et Chandon and Hennessy; making it the largest luxury goods company in the world. The appointment of designer Marc Jacobs‚ as the art director of Louis Vuitton‚ took the brand to an all new high. He created
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Case Analysis – Sephora in U.S.A. Sephora Direct: Investing in Social Media‚ Video‚ and Mobile Name: Shih-Jung Cheng Cohort: North End Date: February 18‚ 2015 Objective How to allocate limited budget and effort in various digital marketing categories to maximize the profit and impact? Should Bornstein double the budget in social media‚ video‚ and mobile? Background Started in 1969 as a perfume
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Gucci Group N.V. (A) Case Study Prepared by: Garcia‚ Alexie Dharren Lim‚ Irish Barbara Menor‚ Leanne Fiel Pagaduan‚ Jan Edward Romblon‚ Allan Genesis BSAT-4D MWF 8:00-9:00pm C306 Prepared for: Mr. Renante T. Timajo‚ MBA December 5‚ 2014 A. Point of View In this case study‚ we are using the point of view of a CEO in Gucci Group N.V. (A). We chose this standpoint because we are viewing deeply into the strategies of the company. We examined the company according to the past events‚ decisions
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Louis Vuitton in Japan Case Questions * What has made LV’s business model successful in the Japanese Luxury Market? What has made Louis Vuitton’s business model successful in the Japanese Luxury is foremost due to an aggressive marketing strategy they adopted in the country. Indeed with their heritage‚ the “savoir-faire à la française”‚ the constant innovation‚ the quality of their products as well as an offered lifetime repair guarantees‚ Louis Vuitton has managed to make its Japanese customers
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Assignment Questions Case #6 COACH Inc. 1. What are the defining characteristics of the luxury goods industry in 2012? What is the industry all about today? Today there are key defining characteristics of luxury goods industry such as pricing‚ quality‚ style‚ and brand reputation. The pricing of goods is based on economics‚ demand increases as income increases. Pricing is also determined by exclusivity‚ quantity availability‚ quality and location of the product. The quality of a product
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Louis Vuitton : New product introductions vs. product availability Introduction Louis Vuitton is a part of the Louis Vuitton Moet Hennessy Group. Being the core business‚ Louis Vuitton is the most famous brand not only in the group‚ but also in the fashion industry. It is well-known for its quality and design. Most of the Louis Vuitton consumers are wealthy people‚ who expect premium products regardless to the price. Considering this fact‚ Louis Vuitton may implement a strategy‚
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