Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization ’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market
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3 Case Studies: Corporate Universities in China Corporate University in China Written by Dr. Clare Sham July 2007 The concept of corporate university (CU) in China is a recent phenomenon although it existed more than eight decades in the western world. Literature reviews indicate that CU is an independent professional-managed entity proactively providing learning intervention in the workplace. With the ownership of the corporation‚ CU embedded culture and optimized learning through
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Corporate Social Responsibility Corporate social responsibility is an obligation beyond the law requirements‚ for a company to pursue goals that are beneficial to the society in one way or other. It also refers to the commitment and dedication of a firm to contribute to the society’s economic development for the betterment of the community. Definition According to Kotler et al (2005‚ pp.3)‚ “Corporate social responsibility is a commitment to improve community
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Investment in Assets and required returns · Cash flow determination · Non-DCF and DCF techniques Case: Investment analysis and Lockheed Tri Star Assignment Questions 1. Compute the payback‚ net present value (NPV)‚ and internal rate of return (IRR) for this machine. Should Rainbow purchase it? Assume that all cash flows (except the initial purchase) occur at the end of the year‚ and do not consider taxes. 2. For a $500 per year additional expenditure‚ Rainbow can get a "Good As New" service
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Part 1: Fianacial Ratios After having the financial information about Deep water experts company‚ we have generated the financial ratios for the company for the years 2010‚ 2011 respectively as below and has the following comments: Liquidity: There is more than one ratio that measures the liquidity for a company which is included in the following table: Ratio Type | 2011 | 2010 | Liquidity | Current Ratio | 3.29 | 2.67 | Quick Ratio | 2.2 | 1.798 | Cash Ratio | 1.56 | 1.08 |
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Acknowledgement We would like to acknowledge all the help we have received from our lecturer in collecting the data and using the cases. Besides‚ every member in our group is contributed in completing the report averagely. Abstract: Investment appraisal techniques are adopted to assess whether or not capital expenditure on a particular project will be profitable. This report is able to present the weakness and strength of the techniques according to the wind turbine system project of McCain
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Chapter 06 Discounted Cash Flow Valuation Multiple Choice Questions 1. An ordinary annuity is best defined by which one of the following? A. increasing payments paid for a definitive period of time B. increasing payments paid forever C. equal payments paid at regular intervals over a stated time period D. equal payments paid at regular intervals of time on an ongoing basis E. unequal payments that occur at set intervals for a limited period of time 2. Which one of the following
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Company has a separate legal entity from its members‚ can sue or be sued on its own behalf. As illustrated in Foss v Harbottle (1843)‚ the proper plaintiff is the company itself. In other words‚ directors have the power to decide whether or not to sue in protection of the company. However‚ very often‚ the persons who commit misconduct are the major controller of the company and improbable to permit the company to sue. A common law right is therefore reserved for shareholders to sue the wrongdoers
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FORMULAS TIME VALUE OF MONEY PV (simple without compounding) = FV/1+r FV (simple without compounding) = PV (1+r) PV (compounding) = FV / (1+r)n FV (compounding) = PV (1+r)n PV (for monthly‚ daily or bi-annually basis) = FV / (1+r/m)n*m FV (for monthly‚ daily or bi-annually basis) = PV(1+r/m)n*m To find interest rate: FV = PV (1+r(?))n (FV and PV are given) APR (Annual Present Rate) = r * Total days in a year/given days In Excel: =RATE(n‚pmt‚PV) EAR (Effective Annual Rate)
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EXECUITVE SUMMARY This report is based on the analysis of the concepts of corporate communication .In order to analyze the concepts of corporate communication a company is selected. The selected company in the analysis of corporate communication is Nestle. The report starts with the introduction of the Nestle. In the analysis‚ the corporate identity‚ image a reputation of the Nestle is described and the how the organization follows the rep trak model is briefed. Nestle is a company which has a strong
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