Challenge statement: "Despite worldwide softness in the sale of luxury goods‚ LVMH has cemented its position as the world ’s largest and most profitable player in the category. To stay there it must keep its customers loyal and its brand strong and find new markets worldwide" (Hazlett C. 2004). That is why in its mission they state to represent the most refined qualities of Western " art de vivre" all around the world. Their objective is to be the leader in the luxury market‚ continuing to transmit
Premium Luxury good LVMH Gucci
Strategic Management LVMH Executive summary ‘’ Represent the most refined qualities of Western Art de Vivre around the world.’’ This is one of the beautiful statements that have helped Louis Vuitton Moet Henessy (LVMH Group) to become the world’s largest luxury goods corporation. The Groups portfolio consists of 60 different prestigious brands with more than 200 stores worldwide. In this report‚ LVMH’s distinctive competencies and the leading strategies will be analyzed in relation to its current
Premium LVMH Luxury good
Overview In 1972‚ Du Pont found itself in a fortunate position as it was faced with the following two options: 1. Continue with its existing strategy and maintain its current revenue stream; or 2. Modify its strategy and invest additional capital to increase its revenue stream in the future. As one can imagine‚ multi-million dollar investment decisions such as these are not easily made and require a tremendous amount of due diligence to include financial forecasting‚ labor ramifications‚
Premium Investment Finance Corporate finance
The key question in this case is can LVMH continue to successfully manages of its different brands while making sure they are all profitable. I like the focus that the company puts on its “star brands”. Focusing on the brands that continue to grow and bring in profits will help the company stay profitable. While focusing on the star brands is a good strategy it is far from all that LVMH needs to do to be a successful conglomerate. It appears that in the fashion world human resources are the most
Premium Human resource management Marketing Profit
As w e walked t hrough t he m anufacturing areas o f Dupont‚ t he p lant m anager‚ Tom Harris‚ g reeted e ach worker by name. The p lant was o n a site t hat s tretched over 10 acres beside t he South River on t he e dge o f t own a nd it was t he major employer in t he community. The p lant s eemed t o b e a p ermanent fixture‚ o r a t least m ore p ermanent t han most things. There had been changes‚ big ones‚ b ut t he p lant was still t he plant. The Orion m anufacturing operation h
Premium Trigraph
Opening Case: Dupont 1. What Big Five and leadership personality traits does Ellen Kullman possess? Ellen Kullman is a great leader because she has many Big Five and leadership qualities. The first is surgency. This includes dominance‚ extraversion‚ and determination. She also has agreeableness‚ which means she has social ability and emotional intelligence. Ellen is also conscience. She has traits of dependency and integrity. The other trait Ellen Kullman has is openness. She has flexibility‚ intelligence
Premium Positive psychology Personality psychology Leadership
What is the DuPont equation‚ and how does it capture the nature of expense control‚ efficiency of asset management‚ and financial leverage (or debt) of a firm? If you were the CFO of your firm (or a hypothetical firm)‚ what variable would you concentrate your efforts on and why? The DuPont equation is a method of measurement that was started by the DuPont Corporation in the 1920s. In this method of measurement the assets are measured at their gross book value rather than at their net book value which
Premium Financial ratios Leverage Investment
Individual Assignment Ratio Analysis of SAMSUNG ELECTRONICS Full name: Cao Thi Thanh Huyen Class: FB0603 ID Number: FB00038 DuPont Analysis of SAMSUNG 2009 ( in thousands of US dollars) Income Statement Balance Sheet Dupont Ratio Sales $ ROE ROA 119‚697‚664 - Income Statement Cost of Goods sold $ 83‚058‚093 Net profit after taxes $ 6‚252‚868 divided by Operating Expense $ Net Profit Margin 27‚782‚143 Interest Expense $ 470‚003 5.22%
Premium Education Psychology Management
The battle for the takeover of Gucci by LVMH‚ and efforts by Gucci management to defend against the intended takeover at all costs‚ is a classic example in the fashion goods industry. The case can be seen as mainly a battle between the two majority stakeholders in Gucci‚ namely the management of Gucci itself versus the other majority stakeholder LVMH. It can also be seen as the battle between two personalities‚ De Sole of Gucci and Bernard Arnault of LVMH‚ each determined to get their own way‚ regardless
Premium Stock market Shareholder Stock
Institute 2015 March 2nd‚ 2015: - Introduction to the Italian Fashion System - The brand value in the Italian Fashion System Guest: Paolo Balistrieri‚ LVMH group - Brand value & counterfeit Quoted Brands: Elsa Haertter‚ I viaggi di Grazia‚ Grazia‚ Elsa Schiaparelli‚ Dolce & Gabbana‚ Valentino haute couture‚ Ferrari‚ Gucci‚ Beppe Modenese‚ Emilio Pucci‚ LVMH‚ Giorgio Armani‚ Krizia‚ Armani Privè susanne kreuzer . marco turinetto . silvia festa Concept and all design are property of Direction of the Master
Premium Brand Brand equity LVMH