PASSIONATE ABOUT CREATIVITY PASSIONATE ABOUT CREATIVITY TABLE OF CONTENTS CHAIRMAN’S MESSAGE 02 04 06 A COHERENT UNIVERSE FINANCIAL HIGHLIGHTS OF MEN AND HIGHLIGHTS BOARD OF DIRECTORS AND GENERAL MANAGEMENT CORPORATE GOVERNANCE THE LVMH SHARE SHAREHOLDER RELATIONS WOMEN PASSIONATE ABOUT THEIR BUSINESS AND DRIVEN BY THE DESIRE TO INNOVATE AND 08 09 10 12 ACHIEVE . AN UNRIVALLED GROUP OF POWERFULLY EVOCATIVE BRANDS AND GREAT NAMES THAT ARE SYNONYMOUS W I T H T H E
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some companies are increasing the extent to which corporate social responsibility and sustainability issues feature in their business practices. This paper will look at the issues regarding luxury brands and social responsibility‚ and will focus on LVMH Moët Hennessy Louis Vuitton‚ the world‟s largest luxury goods conglomerate. Introduction Despite the recent global financial crisis and continuing economic troubles worldwide‚ sales of luxury brands are growing. According to the Luxury Goods Worldwide
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LVMH Moet Hennessy Louis Vuitton is one of the world’s leading luxury goods companies. It operates in wines‚ spirits‚ fashion goods‚ leather goods‚ perfumes‚ cosmetics‚ watches‚ jewelry and retailing. The company is the largest and most widely spread luxury goods company‚ with a strong brand portfolio and distribution skills. However‚ Mr. Arnault is not sure if LVHM is heading in the direction that he wants. Strengths LVMH’s prestige brand focus is a key foundation of the group’s strategy. It has
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1936‚ Georges passed away. Georges have been create 700 new Vuitton designs throughout his career. In1987‚ Louis Vuitton merged with Möet-Hennessy‚ leading manufacters of champagne and cognac‚ to form the world’s largest luxury goods conglomerate LVMH. LVMH comprises around 60 luxury goods brands.The mission of the
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market share. They became a brand synonymous with luxury‚ high class‚ high quality and a must have status symbol amongst the rich and famous. One of the most significant event for the brand was the creation of Louis Vuitton Motet-Hennessy (LVMH) in 1987; a merger between Louis Vuitton‚ Moet et Chandon and Hennessy; making it the largest luxury goods company in the world. The appointment of designer Marc Jacobs‚ as the art director of Louis Vuitton‚ took the brand to an all new high. He created limited
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European Luxury Sector - Investment Strategy and value creation of the European Luxury Firms Kim-Yann BREDOUX Arthur DAVID François THOMAS N.CROFT Summary Executive summary Introduction In a first time‚ it matters to define the concept of luxury‚ which isn’t a clear concept. It seems that luxury is something that people feel differently. There is no official definition of luxury according to the fact one or another perceives it differently‚ in terms of quality
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Overseas Purchasing: New challenge for Chinese luxury retailers Abstract Chinese luxury consumers start to account for more percentage for the world luxury goods sales. However‚ domestic retailers do not benefit from this trend‚ because Chinese consumers prefer to purchase luxury products from foreign countries. As a result‚ the growth domestic luxury market trends to slow down. In order to avoid that disadvantage‚ some of the largest luxury retailers have claimed to slow and cease their plan for
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Project title: Louis Vuitton Value Chain Case 2 Class : CL- mec-yf 13 Student: George Dulvara Number of characters (including spaces‚ footnotes‚ end notes and text boxes): 16947 Date: 16/04/2013 Signature _____________________________ Table of Contents Summary 2 Introduction 3 Motivation 3 Research question 3 Interpretation 3 Scope 3 Method 3 Analysis of Louis Vuitton Value Chain 4 Louis Vuitton Supply Chain 4 Value Chain 5 LEAN MANAGEMENT 6 Future development
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Competitive advantage at Louis Vuitton and Gucci INTRODUCTION TO THE CASE: NAMES FIRST (2) This case explores the competitive advantage in the world of high fashion luxury goods. Does the advantage come only from the brand name or there are other advantages? Louis Vuitton and Gucci are brand names which are always associated with high fashion and are among the most successful international fashion houses. (3) THE FIRST PART OF THE PRESENTATION examines the value chain and the value system of the
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The ranks of the wealthy in China‚ which last year surpassed Japan as the world’s second-biggest economy‚ are swelling as the nation experienced the fastest expansion of any major economy. That’s driving demand for products from companies including LVMH Moet Hennessy Louis Vuitton SA and Swatch Group AG‚ CLSA Asia-Pacific Markets said last month. “The demand of China’s 1.3 billion people for luxury consumer goods is now second in the world‚ slightly lower than Japan‚” Chen said. “By 2015‚ the expected
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