Brand Market Expansion: Dissertation Proposal 1 Abstract This research study is based on the theme of brand expansion of a luxury fashion brand called Kenzo‚ which was initiated by Kenzo Takada‚ a famous fashion designer from Japan. The aim of this research study is to identify a new market for Kenzo for its market expansion. In this study‚ marketing strategies and market entry modes have to be selected for Kenzo’s expansion to those countries where the brand has not set its footprints yet. Country
Premium Qualitative research Quantitative research LVMH
researchers’ brand m anagement theories‚ one r arely fi nds m ention o f representative luxury brands like Louis Vuitton or Dior‚ or of LVMH. Based on this awareness‚ we carefully scrutinized the ecology of the unique LVMH firm‚ considering the nature of the brand as distinct from commodity markets‚ although small in scale [1]. This time let us fo cus on th e grand champion of the LVMH empire: the Louis Vuitton brand. By syst ematically breaking down the strategy of the single Louis Vuitton luxury brand into
Premium Brand LVMH Branding
Luxury consumer behavior in Mainland China: What exists behind the facade of new wealth? By Pierre Xiao LU China recently became the world’s second largest market for luxury goods with an annual increase of more than 30% in 2010‚ even surpassing Japan. Further estimates predict that China will become the largest upscale product and consumer goods market in the world. How does a country with an average GDP per capita of $3‚800 USD‚ and classified behind 105 in the world ranking possess such a strong
Premium China Tang Dynasty Culture of China
Limited Park‚ H & Rabolt N 2008‚ Purchasing global luxury brands among young Korean consumers‚ Journal of Fashion Marketing and Management‚ Vol 12‚ No 2‚ pp 244-259‚ Viewed 21‚ 22‚ 23‚ 28 August 2008‚ Emerald Group Publishing Limited. Stuart‚ D 2002 ‚LVMH brand for success‚ thanks to know-how from the top‚ Strategic Direction‚ Vol 18‚ No 5‚ pp 7-9‚ Viewed 24 August 2008‚ MCB UP Ltd. Moore‚ C & Birtwistle‚ G 2005‚ The nature of parenting advantage in luxury fashion retailing – the case of Gucci group
Premium LVMH Branding Gucci
identify skin types‚ have knowledge of skin physiology‚ the history of makeup‚ application techniques‚ the science of creating fragrances‚ and most importantly‚ how to interact with Sephora’s diverse clientele. Owned by Louis Vuitton Moet Hennessy (LVMH)‚ the world’s leading luxury goods group‚ Sephora is highly regarded as a beauty trailblazer‚
Premium Vice president LVMH Vice President of the United States
Brinksma Derline‚ Odorico Camille‚ Sicard Olivia COM 3224 March 20‚ 2013 DKNY Report Relationships between DKNY and PETA EXECUTIVE SUMMARY Donna Karan New York (DKNY) is a label founded by fashion designer Donna Karan. Interested in fashion since she was very young and having designed numerous collections‚ Karan was hired by Anne Klein who launched her career in the fashion industry. Today‚ Karan has expanded her label worldwide. PETA is an American animal rights organization and a non-profit corporation
Premium LVMH Clothing
REPORT ABOUT CHAMPAGNE Summary The purpose of this report is to show how’s the level for the Champagne Market in the UK in 2010. In the report are covered the Micro Environmental Factor‚ the Macro Environmental Factors and the Marketing Mix. The main source is the MINTEL Report about Champagne and Sparkling wines from February 2010. Table of Contents: 1. Introduction 2. Micro Environmental Factors 3. Macro Environmental Factors 4. Marketing Mix 5. Conclusion 6. References
Premium LVMH Chardonnay
retailer’s depth and quality of merchandise‚ fashion selection‚ procurement and pricing methods‚ inventory control‚ reputation and store design and location are important factors in competing successfully in this industry. Competitors: Coach Inc‚ LVMH Moet Hennessy Louis Vuitton SA‚ Claire’s Stores Inc‚ Genesco Inc External Competition External competition from alternative retailers has intensified during the past five years. External competitors are department stores‚ discount stores and online-only
Premium LVMH
Alicia Cabrera Larkin GBE 790 – Doing Business in China Final Paper February 2011 “China’s Luxury Market‚ 30 years in the making: How Chinese political policy and tradition over the last 30 years created China’s insatiable appetite for luxury goods” China is positioned to become the world’s largest luxury market in five years and a study by Datamonitor reported China’s luxury goods market was worth $9.4billion by the end of 2009‚ which accounted for 27.5% of the world’s luxury goods
Premium Luxury good LVMH Luxury vehicle
Nicholas Brealey International. 4. Charles Edouard Bouee.(2012) A brand awareness upgrade “Welcoming a new era in the Chinese luxury market” 5. "China revises 2007 GDP growth rate to 13%".Xinhuanet. 2009-01-15. Retrieved 2009-01-15. 6. Wood‚ Zoe. "LVMH ’s ’remarkable ’ Half-year Results Reveal Luxury Is Back in Fashion." The Guardian. Guardian News and Media‚ 26 July 2011. Web. 20 Feb. 2012.
Premium Goods LVMH Luxury good