CASES C ASE OUTLINE 1. CLUB MED: MAKING A COMEBACK 2. HONDA IN EUROPE 3. ANHEUSER-BUSCH INTERNATIONAL‚ INC.: MAKING INROADS INTO BRAZIL AND MEXICO 4. VOLKSWAGEN AG NAVIGATES CHINA 5. WAL-MART OPERATIONS IN BRAZIL: AN EMERGING GIANT 6. LOUIS VUITTON IN JAPAN: THE MAGIC TOUCH 7. STARBUCKS COFFEE: EXPANSION IN ASIA 8. GAP INC. 9. MOTOROLA: CHINA EXPERIENCE 10. iPOD IN JAPAN: CAN APPLE SUSTAIN JAPAN’S IPOD CRAZE? 11. NTT DoCoMo: CAN i-MODE GO GLOBAL? 12. THE FUTURE OF NOKIA 13. MAYBELLINE’S
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located in 68 countries around the world‚ and the 792 international stores generated 54 percent of group sales. Today‚ Inditex is the world’s fastest growing retailer and Zara described as the most innovative and devastating retailer in the world‚ by LVMH fashion director Daniel Piette (6). 3.2 BRANDING MANAGEMENT Zara’s success is as much a result of its history and location‚ as of its counter-intuitive business strategies. Zara is riding two of the winning retail trends-being in fashion and low
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Communication in Business 100 Critical Essay Company: LOUIS VUITTON Essay Title: Corporate Social Responsibility: An investigation into Louis Vuitton Name: YAN JINSHAN Student Number: 17460510 Email: yanjinshan.eric@gmail.com Semester: One‚ 2014 Curtin University: Singapore Campus Tutor: Sally-Edith Yong Corporate Social Responsibility: An investigation into Louis Vuitton With the rapid development of social economy‚ the public tends to focus on the social responsibility
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Luxury brand’s expansion in China - Opportunities and possible strategies Bachelor thesis in International Business Spring 2011 Author: Dang‚ Xi-Er 890324-5085 Wan‚ Jessica 880226-4369 Tutor: Harald Dolles Acknowledgement This bachelor thesis has been written at the department International Business at the School of Business‚ Economics and Law at the University of Gothenburg. In the time frame of ten weeks‚ we have gained great knowledge about the luxury industry in general
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Christian Dior Parfums is a division of Dior‚ and was founded in 1947 by Christian Dior.1 The company operates over 235 boutiques internationally and plans to continue growth in the future. Dior has approximately 42% stake in the luxury goods giant LVMH. The House of Dior‚ known as the headquarters for the company‚ is located at 30 Avenue Montaigne in Paris France.2 The product this paper will focus on will be the J’adore Eau de Parfum Spray in the 3.4 ounce bottle. 2. Product The fragrance‚ J’adore
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Assessment of Tod’s strategy 1 Tod’s management and‚ first of all‚ its forward-looking chairman and CEO Diego Della Valle have been able to build up a multi-brand luxury company which has rapidly grown up becoming in less than twenty years one of the major players within the global luxury-goods arena. Nevertheless‚ the bet underlying Tod’s success had been won even before the game had started. This paper will be an attempt to demonstrate in a rigorous way and through the utilisation of the
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INTRODUCTION The Body Shop International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy.
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Body Shop’s range of beauty products consist of skin care‚ make-ups‚ fragrance and hair care that caters to both men and women. Sephora is a French brand and chain of cosmetics stores founded in Paris in 1970‚ and acquired by French corporation LVMH (Louis Vuitton and Moet Hennessy) in 1997. The Sephora chain includes more than 1‚750 points of sale in 30 countries across the world. Carrying more than 100 brands‚ along with their own private label‚ Sephora offers beauty products including makeup
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The Deloitte Swiss Watch Industry Study 2014 Changing times Foreword Welcome to the third Deloitte Watch Industry Study. Building on the success of the last two editions‚ more than 50 senior industry executives participated in this year’s study through an online survey or personal interview. The study highlights the views of watch company executives on the key challenges and opportunities facing the Swiss watch industry. 15 09 14 Geneva SMI DAX FTSE 2 missed calls 3 new messages +0.62 +0.21 -1
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Nicole Reaber October 16‚ 2014 FM114 Marc Jacobs Project Marc Jacobs was born in New York City on April 9th 19631. In the earlier part of his life‚ Jacobs dealt with a family life that was quite dysfunctional. When Marc Jacobs was only seven years old‚ his father died as a result of ulcerative colitis2. Marc’s mother responded to her husband’s death by resorting to endless dating and marriages which forced the family to relocate to several new locations such as New Jersey‚ Long Island and the
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