After the case and readings the problems of LVMH there are several problems such as the declining demand for luxury goods because it is linked to political events‚ situation and social trends. (After the attacks of 9/11 an impact on luxury goods has dropped and had automatically an impact on LVMH sales) Secondly luxury products are easy to counterfeit‚ some countries such as china‚ turkey‚ and other still have to improve their IPR policies And finally LVMH diversification strategy (Bernard Arnault)
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Executive Summary Gucci Group is a luxury goods retailer focusing on improving their market share while producing high quality fashionable items. Initially‚ Gucci’s poor business strategy and internal family conflict directly resulted in decreased sales and net income. When Investcorp took control of the company‚ Gucci regained their success through quality management and acquisitions. Gucci’s product line now includes a large range of products. We would like to continue Gucci’s success and believe
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Introduction Hardly any industry today is as much changing as the fashion industry. New collections‚ new styles and trends emerge faster than ever before. Brands that are "in" today can be "out" tomorrow and vice versa. In addition‚ consumer behavior in the fashion industry changed significantly over the last two decades mixing and mingling fashion segments into individual styles that combine both high and low-end fashion items. In order to keep up with the pace of the industry‚ players have
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a variety of products. * Its founder Mandonnaud rebranded his combined set of stores in order to expand is market. * Mandonnaud extended its branches all over France by acquiring 8% of total French retail perfume market and was purchased by LVMH‚ luxury product group‚ for $262 million in 1997. * Sephora expanded its operations and services beyond the perfume industry and expanding its core of products to cosmetics. * Under LNMH’s ownership and opened its first U.S store in New York
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The key question in this case is can LVMH continue to successfully manages of its different brands while making sure they are all profitable. I like the focus that the company puts on its “star brands”. Focusing on the brands that continue to grow and bring in profits will help the company stay profitable. While focusing on the star brands is a good strategy it is far from all that LVMH needs to do to be a successful conglomerate. It appears that in the fashion world human resources are the most
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Weakness For Estee Lauder 1. Decline in Estee Lauder and Clinique Brands Sales in the quarter rose 7.1 percent to $1.7 billion. Makeup and skin care sales increased in the quarter‚ but the company said there was weakness in sales of its core brands‚ and in the domestic market. Estee Lauder and Clinique are their largest brands. Worldwide‚ sales of each brand climbed by low single digits. We will increase investment in Clinique in fiscal ’07 to facilitate growth in the U.S. and build on
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Marketing 440 Summer 2012 Tom Fashho Shanghai Tang: The First Global Chinese Luxury Brand Table of Content Pg3: What is a luxury brand? How is it different from a regular‚ mass-market brand? How does one build a luxury brand? Pg4 & 5: How would you characterize Shanghai Tang’s brand image and sources of brand equity? Pg5 & 6: What are the strengths and
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------------------------------------------------- DKNY DONNA KARAN NEW YORK < Diya Diamonds.. | | Dockers.. > | 2 DKNY Donna Karan New York | Parent Company | Louis Vuitton Moet Hennessy (LVMH) | Category | Apparel and accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Be Delicious | USP | Practical‚ comfortable‚ refined clothing | STP | Segment | Women and men who look for simple‚ casual clothing with affordable price | Target Group | Middle aged Women
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ASEAN Hard Luxury Goods Market Share‚ Global Trends‚ Analysis‚ Research‚ Report‚ Opportunities‚ Segmentation and Forecast‚ 2014 Future Market Insights www.futuremarketinsights.com sales@futuremarketinsights.com Report Description Report Description Luxury goods comprises of products such as accessories‚ footwear‚ apparel‚ watches and others which are quite expensive and target those consumers who belongs to premium class. The market for luxury goods consist of three types of end consumers‚ which
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Crossan‚ Mary (2013): “Louis Vuitton” (Version: 2013-02-04). Ivey Publishing. Martin‚ Richard(1995) Contemporary fashion London; St. James press p.750. ISBN 1-55862-173-3 Nagasawa‚ Shin’ya (2002): “An Unpainted Face of the Empire of Luxury Brands: LVMH Moet Hennessy Nagasawa‚ Shin ’ya‚ with Ohizumi Kenji and Maeda Kazuaki (2007): “The principles of Louis Vuitton: The Strongest Brand Strategy”. Toyo Keizai Shinposha. PWC (2012): „Market Vision Luxury”. http://www.pwc.com/it/it/publications/assets/docs/marketvision-luxury-2012
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