Problem Based Learning (PBL) project for MS1381 – Part 1 ________________________________________________________________________ Instructions to Students (a) Please form groups of 2 or 3. (b) There are 2 parts to this project. This is part 1. Part 2 will be released later. (b) The PBL project constitutes 10% of your overall assessment. (c) Analyze and work out the whole problem together as a group. (d) Each group must submit 1 written group report and 1 progress report for part 1 of this project
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IN FRANCE AND CHINA LOUIS VUITTON • Rich heritage dating back over 150 years • Founded in 1854 by Louis Vuitton in France • Began manufacturing luxury travel trunks and luggage for the European elite. • In 1896‚ his son created the “LV” Louis Vuitton monogram in order to help distinguish it from imitators • Considered by many to be the first “designer label” placed on a product • The “LV” monogram is currently the most copied in the world. FRANCE Louis Vuitton • FRANCE • Top Magazines
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Evaluate the industry structure of luxury goods industry(40%). Industry structure of luxury goods industry should be analysis from Porter’s five forces model which are threat of entry‚ threat of substitute products‚ the power of suppliers‚ the power of buyers and rivalry among existing competitors. Threat of entry depends mainly on the entry barriers and the likelihood and capabilities of actual players to retaliate. The barriers of new entrants can be technological‚ financial‚ strategic and
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4/24/2014 Chalna Hamara Kaam Hai | PrayogShala Home Poems SciTech India FAQ About us Contact us PrayogShala Chalna Hamara Kaam Hai 2009‚ May 4 - 07:42 — sgoyal चलना हमारा काम है - शवमं गल सं ह ’सु मन’ (ShivMangal Singh Suman) (Thanks to Yogendra Singh ji for sending this poem) ग त बल पै र म भर फर य रहू ं दर दर खडा जब आज मे रे सामने है रा ता इतना पडा जब तक न मं िजल पा सकँ ‚ ू तब तक मु झे न वराम है ‚ चलना हमारा काम है । कु छ कह लया‚ कु छ सु न लया कु छ बोझ अपना बँ ट गया अ छा हु आ ‚ तु म
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In Smartphone Market‚ It’s Luxury or Rock Bottom By CHRISTOPHER MIMS Feb. 1‚ 2015 8:53 p.m. ET (WSJ) For Apple Inc. and Xiaomi‚ the Chinese smartphone maker often described as the “Apple of China‚” it is the best of times. For most of the companies’ competitors‚ not so much. In December‚ Xiaomi became the world’s most valuable tech startup‚ worth $46 billion. And last week’s blowout quarterly results for Apple were credited to just about everything—from consumers’ lust for big phones to Chief Executive Tim
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Country Report on BRAND MANAGEMENT OF BURBERRY By Abhinav Goyal A0102211183 MBA-M&S Class of 2013 Under the Supervision of Dr. Ashish S. Noel Department of Finance‚ Amity Business School In Partial Fulfillment of the Requirements for the Degree of Master of Business Administration ( SAP ) At AMITY GLOBAL BUSINESS SCHOOL LONDON DECLARATION I declare ‚ (a)That the work presented for assessment in this Country Report‚ Amity SAP London is my own‚ that it has not
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Louis Vuitton in Japan Case Study Student’s Name Instructor’s Name Course Title Date What has made LV’s business model successful in the Japanese Luxury Market? Japanese luxury market has often placed the greater deal about value on quality along with exclusivity of the products that are being offered as well as it is the critical success factor for the luxury brands within Japan. Fact‚ which Louis Vuitton has regularly concentrated on enhancing the quality of their product portfolio‚ has been
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Marketing in China Alexis MAY RISK & ASSETS OF THE FORMER IMPLANTATION OF SEPHORA IN CHINA With an annual turnover of around 2.5 billion euros‚ Sephora is a worldwide brand. Present in China since 2005‚ the company now has 135 stores in 47 cities. The brand has experienced a rapid development and do not stop there. The brand aims to open more new stores‚ particularly in the towns of 2nd and 3rd level. Indeed‚ cosmetic products in China are rapidly expanding. What were
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Château de Luxe will cater towards men and women who are fashion savvy and who are looking for a good deal. Their accessories are as important as their personal style and appearance. They can’t afford high end designer luxury goods; however‚ carrying a knock off is a fashion faux pas. We will solve this burning problem by giving people the opportunity that they have missed for so long. Whether it’s for that special night out‚ or just to feel put‐together‚ confidant‚ and beautiful‚ Château de Luxe allows
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Gucci Group N.V. (A) Case Study Prepared by: Garcia‚ Alexie Dharren Lim‚ Irish Barbara Menor‚ Leanne Fiel Pagaduan‚ Jan Edward Romblon‚ Allan Genesis BSAT-4D MWF 8:00-9:00pm C306 Prepared for: Mr. Renante T. Timajo‚ MBA December 5‚ 2014 A. Point of View In this case study‚ we are using the point of view of a CEO in Gucci Group N.V. (A). We chose this standpoint because we are viewing deeply into the strategies of the company. We examined the company according to the past events‚ decisions
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