ADVANCED TOPICS IN MANAGEMNET MANAGEMENT OF KNOWLEDGE Case Study - LVMH February 2012 REVIEW OF SECTOR SPECIFIC FACTORS LVMH is the largest luxury goods conglomerate in the world‚ with a portfolio of around 50 brands known the world over. LVMH (despite the ordering of the initials‚ the fashionable firm’s full name is officially Mo Hennessy-Louis Vuitton) is active in all the essentials. The LVMH Group is organized in five main branches: wines and spirits‚ fashion and leather goods‚ perfumes
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LOVELY PROFESTIONAL UNIVERSITY Lovely school of management TERM PAPER MGT-511 Business Environment PESTLE Analysis of India Submitted To: - Submitted By:- Mr. Vishwas Chakranarayan Ashish Suman Roll No. RS1904A10 Reg. No. – 10905868 Acknowledgment My sincere thank and gratitude to my faculty who inspired me with his able guidance and guided me in this course. The support and knowledge
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England over a century ago. In 1987‚ Louis Vuitton became a subsidiary of LVMH‚ the world ’s leading luxury goods group. It ’s luxury goods and services range from Moet & Chandon champagne to La Tribune newspaper and Radio Classique. Leather goods‚ clothing‚ shoes and accessories are included under the Louis Vuitton brand. Additional brands under LVMH include Dior‚ Tagheuer‚ Kenzo‚ Givenchy and many more elitist trade names. LVMH not only focuses on material merchandise. It ’s ongoing support in a wide
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LVMH Company Overview Louis Vuitton‚ a French fashion house‚ is now a brand of the LVMH group. It was first set up in 1854 by a young trunk-maker named Louis Vuitton. He started out by designing and manufacturing innovative stackable trunks. Products were sold through a company-owned sales outlet located in Paris. Then‚ in 1876‚ the company introduced luxury trunks with detachable frames. This is the first and initial success of Louis Vuitton‚ which enabled the firm to set up a new store in London
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Concurrentie-analyse Kenzo Kenzo kinderen is een frans merk en was opgericht door Kenzo Takada in 1970. Het merk behoort tot de modehuis LVMH. Ze bieden een collectie voor jongens en meisjes tussen 0 en 12 jaar. De kleding zijn creatief‚ kleurrijk en modern. De ontwerper is Antonio Marras. KENZO designs a stunning collection‚ sophisticated‚ sometimes in subtle colors‚ sometimes in bold red and white. Just for girls. New series of Kenzo Children Clothing‚adhered to the style of cute
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| Report on expanding ‘Louis Vuitton’ a brand of LVMH in India. | November 28‚ 2012 | | | | | Preface This report is made to understand whether a brand like Louis Vuitton can enter the diverse and upcoming Indian market. This report has surveys and analysis about all the current sale and marketing scenario of Indian market. It also aims to help our CEO to decide whether to invest in this market or not. The next question is in which part of this market to enter first. And
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and macro environment analysis of LVMH is discussed in the report. The SWOT analysis of LVMH is also being discussed briefly. Besides‚ the marketing mix strategy of LVMH which is 4Ps is also being further discussed in this report. The product line and product mix of LVMH‚ new product that being suggested‚ the pricing strategy of LVMH and the price of new products are also being discussed. Furthermore‚ the channel of distribution and the way of promotion of LVMH products are being discussed in this
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1978‚ The Louis Vuitton Empire expands and opens its first stores in Tokyo and Osaka‚ Japan. The expansion into Asia continues with an opening of the Seoul‚ Korea store. After several years of expansion‚ Moet Hennessy and Louis Vuitton merge to create LVMH in 1987. By the year 1989‚ Louis Vuitton has over
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contents Executive Summary 3 Introduction to LVMH 4 Challenges 5 SWOT Analysis 7 Company Analysis 8 Porter 5 Forces Model 13 Industry Analysis 14 Alternatives 17 Recommendations 23 Endnotes 27 Executive Summary Louis Vuitton Moet Hennessy‚ a luxury goods provider is looking to expand their brand dominance in Asia. In order to expand successfully LVMH must evaluate challenges that may arise and get in
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The scope of luxury brands is amazing if you dig a bit. Let us look at publicly traded LVMH Group (Louis Vuitton Moet Hennessey). Despite an extremely uncertain economic climate in the US‚ a very poor one in Europe‚ and signs of a possible China slowdown‚ LVMH is chugging along nicely. Sales were up 16% last year despite clear economic headwinds. The company has a stable of brands that reeks of luxury: in wines and spirits they own Moet & Chandon‚ Dom Perignon‚ Veuve Clicquot‚ and Krug Champagne
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