Nov 2012. -. (2011). LVMH: Merging and Acquiring is in It ’s Name. Available: http://ocarrodo.blogspot.co.uk/2011/12/lvmh-merging-and-acquiring-is-in-its.html. Last accessed 18th Nov 2012. LVMH. (2011). Revenue. Available: http://www.lvmh.com/investor-relations/documentation/revenue?date=2011. Last accessed 18th Nov 2012. Zoe Wood. (2011). LVMH ’s ’remarkable ’ half-year results reveal luxury is back in fashion. Available: http://www.guardian.co.uk/business/2011/jul/26/lvmh-half-year-results-luxury
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Competitive advantage at Louis Vuitton and Gucci INTRODUCTION TO THE CASE: NAMES FIRST (2) This case explores the competitive advantage in the world of high fashion luxury goods. Does the advantage come only from the brand name or there are other advantages? Louis Vuitton and Gucci are brand names which are always associated with high fashion and are among the most successful international fashion houses. (3) THE FIRST PART OF THE PRESENTATION examines the value chain and the value system of the
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The ranks of the wealthy in China‚ which last year surpassed Japan as the world’s second-biggest economy‚ are swelling as the nation experienced the fastest expansion of any major economy. That’s driving demand for products from companies including LVMH Moet Hennessy Louis Vuitton SA and Swatch Group AG‚ CLSA Asia-Pacific Markets said last month. “The demand of China’s 1.3 billion people for luxury consumer goods is now second in the world‚ slightly lower than Japan‚” Chen said. “By 2015‚ the expected
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LVMH – Various products include LV‚ Celine Moet Chandon‚ Fendi‚ Dior‚ Hennessey‚ Verve Cliquot to name a few. Very diversified products Price for price relative is on a 2 year high‚ although I do believe this is a very good stock I feel that it is a stock to hold until there is a dip. Hermes – mainly silks and two different types of bags. A very exclusive brand and maybe a bit too exclusive with not enough products; only caters to a very small market. However‚ I find this one of the more
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leading luxury brand in the world. Louis Vuitton is owned by its parent group‚ LVMH Moët Hennessy and is internationally the largest luxury conglomerate. Louis Vuitton became a subsidiary of their parent group in 1987. Their mission statement is found on LVMH ’s website and it states the following: "The mission of the LVMH group is to represent the most refined qualities of Western ’Art de Vivre ’ around the world. LVMH must continue to be
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1. Many luxury good firms such as Faber Castell (writing instruments‚ art material)‚ Rolex (watches)‚ Gucci (bags‚ fashion)‚ Versace (cloth‚ fashion)‚ Hermès (bags‚ fashion) were family business for several generations. Why was family ownership historically dominating in the luxury industry? Family ownership has historically dominated the luxury industry for want of maintaining the organizational culture—its adherence to certain values that are deemed too important to dilute with the introduction
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Using the web and social media is a new trend for luxury brands. But being innovative and ambitious while being loyal to the luxury image is not an easy game to play. Dior Beauty is overall growing in an impressive way. • With a strong support from LVMH Group‚ Dior Beauty is positively developing in diverse digital channels in mature and emerging markets‚ through both mainstream media and some chic platforms. • Although Dior Beauty sets a good example for luxury brands in on-line and digital strategy
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There has been much debate within the fashion industry about what kind of branding strategy to pursue. With the increasing democratization of fashion ushered in by globalization fashion designers have been able to create and/or transform their labels to have a strong and strategic world-wide presence. The two main schools of thought within branding strategies are globalization and adaptation. Thus a fashion company must traverse the terrain and select which strategy suits the company’s policies‚
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By Ivanova Evgeniya Moscow 2013 CONTENTS 1.1.Getting to know luxury 5 1.2.The global market of luxury goods 9 1.3.Methods of customer attraction 11 2.1.Burberry 19 2.2.Gucci 21 2.3.LVMH 24 Introduction What exactly do we mean by " luxury"? Most of us are able to recognize a luxury product‚ but we are unable to define the specific characteristics that contribute to the concept of luxury. This is because our perception of luxury
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Louis Vuitton Strategy LVMH is the world’s leading luxury products group. The strategy of LVMH is based on combining LVMH fashion and leather goods. Net sales have grown 57% in the past two years. In 2001 LVMH had a strong earning growth in a slumping economy. This was due to the strength of the Louis Vuitton brand‚ which is the world leader in luxury goods and benefited the younger brands from the synergies that developed within the business group. Each company could focus on their core business
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