Worldwide Luxury Markets Monitor Spring 2012 Update Milan‚ 7th May 2012 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain’s prior written consent 2011: a new peak for luxury goods consumption WORLDWIDE PERSONAL LUXURY MARKET EVOLUTION (1995-2011E‚ €B) Sept 11 SARS $/€ Subprime & Japan financial crisis earthquake Socio-Economic Turbulence 191 170 159 147 128 108 77 85 92 96 133
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Strategic Management Journal‚ Vol. 12‚ 95-1 I7 ( I 991) /----- TOWARDS A DYNAMIC THEORY OF STRATEGY MICHAEL E. PORTER T-- Graduate School of Business Administration‚ Harvard Universitv‚ Boston‚ Massachusetts‚ U.S.A. This paper reviews the progress of the strategy field towards developing a truly dynamic theory of strategy. It separates the theory of strategy into the causes of superior performance at a given period in time (termed the cross-sectional problem) and the dynamic process
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Saturday‚ March 23‚ 13 The World’s most LOVED Champagne Saturday‚ March 23‚ 13 History & Background ✴Part-holder of LVMH (66% share in M&C) ✴Established in 1743 by Claude Moët - as Moët et Cie (Moët&Co.) - for wine trading ✴Began business in 1750 by supplying the Royal Court at Compiègne ✴In 1750 also shipping to Germany‚ Spain‚ Eastern EU‚ and colonial British America ✴In 1972‚ Jean-Rémy Moët (grandson) has begin the winery production by buying vineyards; ✴While the French Benedictine
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Case Report | Creating Sustainable Competitive AdvantageWall Mart | | | 1. Background 2.1. Retail Discount Merchandise (wide variety) National Market B2C Retail Discount Merchandise (wide variety) National Market B2C Market Discount Merchandise (wide variety) National Market B2C Discount Merchandise (wide variety) National Market B2C Merchandise (wide variety) National Market B2C Merchandise (wide variety)
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https://dspace.wul.waseda.ac.jp/dspace/bitstream/2065/33717/1/WasedaBusiness%26EconomicS tudies_45_Nagasawa1.pdf https://www.udemy.com/blog/positioningstrategy/ Q1. On the basis of shopping habits‚ what type of consumer goods should Louis Vuitton be classified? Justify your answer with reason. Answer: There are generally 4 types of consumer products. They are : 1. Convenience Product A relatively inexpensive item that merits little shopping effort‚ such as things that can be bought in supermarket
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1. Introduction Luxury can be defined as an indulgence rather than a necessity. It comes with a heavy price and only the up-market population can afford to enjoy it. This does not make the market any smaller or short of demand. The luxury goods market include- fashion‚ fragrances‚ watches‚ automobiles‚ drinks etc. The size of the market was US$ 175bn and grew at 7.9% in 2000 and faced its first recession in 6 yrs in 2009 where the growth went down to about 3% in 2008‚ due to the financial crisis
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South East Asia has become one of the fasted growing markets with regards to e commerce. The South East Asia region consists of Indonesia‚ Singapore‚ Thailand‚ Vietnam and Malaysia. The reason for e commerce market emerging in this region can be pinned to the regions population and the wide usage of technology. The use of the Internet thru technology devises such as smartphones and tablets has become a favorable method of browsing the web for shopping and social media interaction. E commerce shopping
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Changes in consumer behaviour and their effect on the luxury accessory business. Sandra Mittica Degree Thesis International Business 2012 DEGREE THESIS Arcada Degree Programme: Identification number: Author: Title: Supervisor (Arcada): Commissioned by: Abstract: This research was designed to find out whether changes in consumer behaviour in recent years have had an effect on the sales of luxury branded accessories. This research is significant to luxury brands and in particular those selling
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Feedback notes on the Gucci case study Question 1: What are the unique features of a luxury goods supply chain in terms of demand characteristics? Product design and innovation drives demand Low visibility of future demand leads to order based rather than forecast based replenishment High value & margin products High level of new product introduction Short campaign cycles with high level of new product introduction Question 2: Analysing Gucci’s Supply Strategy Gucci supply strategy is focused
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until 2001‚ when the firm regained its independence via a spinoff. In the late 1990s‚ Coach underwent a major transformation under the management of its CEO Lew Frankfort and designer Reed Krakoff. Under their direction‚ Coach adopted a unique positioning as an ’accessible luxury brand’. In other words‚ though the company offered high-end products‚ their prices were lower than the prices of most other luxury brands in the US. This extended Coach’s appeal to a wide range of consumers. SWOT ANALYSIS
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