To: Prada Board of Directors From: Grupo Capo Milano Subject: Options to Raise Capital Business Proposal Following a series of expansions and acquisitions in the early 2000s Prada has found itself with a large amount of debt maturing over the next year. Since Prada is challenged with raising €1 billion to cover loans maturing in the coming year‚ the analysts at GCP have researched several options for the board to consider. These alternatives include issuing sort term bonds
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CHANEL PERFUME INTRODUCTION The success of Chanel Perfume traces its roots back to 1870‚ when Ernest Wertheimer moved from Alsace‚ France to Paris during the Franco Prussian War. Shortly‚ after his arrival he purchased an interest in a French theatrical makeup company called Bourjois. Bourjois successfully introduced dry rough to the European market in the 1890’s. The company grew rapidly‚ and by the early 1920’s Bourjois had begun making and distributing skin creams from his Rochester‚ New
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European Luxury Sector - Investment Strategy and value creation of the European Luxury Firms Kim-Yann BREDOUX Arthur DAVID François THOMAS N.CROFT Summary Executive summary Introduction In a first time‚ it matters to define the concept of luxury‚ which isn’t a clear concept. It seems that luxury is something that people feel differently. There is no official definition of luxury according to the fact one or another perceives it differently‚ in terms of quality
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Sephora is the leading retail beauty chain in Europe and the United States. Founded in Paris‚ France in 1969‚ Sephora was acquired by Moet Hennessy Louis Vuitton (LVMH) in 1997. It has expanded to the United States‚ China‚ Italy‚ Czech Republic‚ Poland‚ Greece‚ Spain and Canada with its North American operates based in San Francisco‚ CA. Sephora operates approximately 515 stores in 14 countries worldwide and continues to expand. The products range from make-up‚ skincare‚ fragrance‚ bath & body
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family) had focused on building mainly a Japanese clientele. (p.3) LVMH was created in 1987‚ largest luxury conglomerate in the world‚ made an increase in profits for LV of 49% in 1988 compared to 1987. Entered 130 countries by 1989. (p.3) Louis Vuitton in the 21st century Started focusing on limited edition‚ seasonal lines. Marc Jacobs was appointed art director in 1998 when LV started their shoes and clothing collections. (p.3) LVMH been a major player in LV’s success. (p.4) Financial figures on
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FDI project Table of Content 1. Company Overview and Strategy ........................................................................................................ 2 a) Hermes ............................................................................................................................................ 2 b) Place ................................................................................................................................................ 2 2. Description
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terms of market share. They became a brand synonymous with luxury‚ high class‚ high quality and a must have status symbol amongst the rich and famous. One of the most significant event for the brand was the creation of Louis Vuitton Motet-Hennessy (LVMH) in 1987; a merger between Louis Vuitton‚ Moet et Chandon and Hennessy; making it the largest luxury goods company in the world. The appointment of designer Marc Jacobs‚ as the art director of Louis Vuitton‚ took the brand to an all new high. He created
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Mohan Shiv Section #1 Boston College Carroll School of Management MM 720 Management Practice I STRATEGIC ANALYSIS Professor MCCLEELLAN Case: Cola wars Continue: Coke and Pepsi in the 21st Century September INDUSTRY ANALYSIS OF THE CARBONATED SOFT DRINKS INDUSTRY Description of the Industry The industry of Carbonated Soft Drinks (CSD) is highly concentrated. The three major companies‚ Coca Cola‚ PepsiCo‚ and Cadbury Schweppes accounted in 1998 for more than 90% of market share
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LV is a French fashion house founded in 1854 and it’s owned by its parent group which is LVMH Moët Hennessy . Louis Vuitton is one of the world’s leading international fashion houses. LV Company sells their products through their actual stores and through the e-commerce section of its website as well. Louis Vuitton mission is to represent the most qualities of Western: “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products‚ and the cultural
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Chapter 8 is entitled Segmentation‚ Targeting‚ and Positioning and focuses on how companies divide their markets‚ how they choose which markets to pursue‚ and how they position their products to make them more attractive to consumers. The chapter starts of by detailing the five levels of the Segmentation‚ Targeting‚ and Positioning Process. The first two steps are a part of Segmentation and they are developing the strategies or objectives and segmentation methods. The next two steps‚ evaluating
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