OPTIONS FOR the ADF TO strike the correct balance between the development of a joint amphibious capability and the raising‚ training and sustaining of the rest of its suite of capabilities? By U5172061 Introduction The Department of Defence is currently facing one of the most challenging situations since its conception. On one hand‚ the environment suggests Australia is entering time of increased strategic competition between major powers in our region.1 This has the potential to create a variety
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LVMH: Diversification Strategy into Luxury Goods Strategic Issues By 2002‚ Moet Hennessy Louis Vuitton was the world’s largest luxury products company‚ enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine‚ champagne‚ fashion‚ jewelry‚ and perfume. Upon entrance of this luxury product industry‚ LVMH was aware that they produced products that nobody needed‚ but that were desired by millions across the world. This desire in some way fulfills a fantasy
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Online Library (wileyonlinelibrary.com) DOI: 10.1002/csr.251 Strategic Corporate Social Responsibility: A ‘Dynamic Capabilities’ Perspective Venugopal Ramachandran* Insitute for Financial Management and Research‚ Chennai‚ India ABSTRACT In this paper‚ strategic corporate social responsibility (CSR) is defined on the basis of Porter’s theory of competitive advantage. Two kinds of dynamic capabilities are proposed as the precursors to strategic CSR success and operationalized in terms of two sets of associated
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International Journal of Innovation Management Vol. 5‚ No. 3 (September 2001) pp. 377–400 © Imperial College Press DEVELOPING INNOVATION CAPABILITY IN ORGANISATIONS: A DYNAMIC CAPABILITIES APPROACH BENN LAWSON Department of Accounting‚ The University of Melbourne Victoria‚ 3010‚ Australia e-mail: blawson@unimelb.edu.au DANNY SAMSON Department of Management‚ The University of Melbourne Victoria‚ 3010‚ Australia e-mail: d.samson@unimelb.edu.au Received 1 February 2001 Revised 18
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LMVH in China: building its empire of desire 1. Why is LVMH so successful in China? In my opinion LVMH is so successful in China first of all because their prices and glamorous prestige is reflected onto its customers and the Chinese luxury customers value being recognized as wealthy elites having a high social status. Secondly‚ ever since their opening LVMH had an exclusively unique heritage and craftsmanship‚ that made the brand so attractive for the customers. Another reason why the Chinese
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The Analysis of Burberry’s Sustainable Competitive Advantage base on its Resources and Capabilities Introduction Burberry is a British luxury brand founded by Thomas Burberry in 1856‚ which design‚ sources manufactures and distributes high quality apparel and accessories for men‚ women and children. Burberry “has been defined by an overt Brutishness‚ a trio of instantly recognizable icons (the trench coat‚ the trademark check‚ and the ‘prorsum’ knight logo)‚ and a deft creativity that ensure
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LVMH 1) Strategic Position: They only have brands for the luxurious sector‚ they keep doing what they know. They do not venture out into brands that do not go under their aesthetic (They have “Star” Brands). Under the LVMH parent brand are strong brands‚ who can make their own decisions. They keep their brands separate from the LVMH. Value proposition: The drive for quality and high standard. Always up-to-date‚ expand brand online (nowness). Only group that has all luxury categories (but are cars
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McDonald’s Organizational Capabilities A.) One of McDonald’s organizational capabilities is the emphasis they place on their leadership practices and the extensive leadership programs they offer. According to an article by Joan Gallos regarding McDonald’s leadership practices‚ “It starts with having high standards. When we talk about people being ‘ready now’ and ‘ready future’‚ the ‘ready now’ candidate has to be someone who can be better than the incumbent over time. And‚ if every time you have
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resources and capabilities that McDonalds has been relying upon for its recent turnaround? After longstanding growth within the fast food industry‚ McDonald’s began to experience a decline in their annual earnings in the late 90’s. Prior to the decline‚ McDonald’s was a segment leader within the fast food industry and was widely recognized for its outstanding service and quality. Once known as the benchmark company by industry insiders‚ McDonald’s began to lose sight of their strategic vision‚ which
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GOVERNANCE STRUCTURE The Board of Directors is the strategy body of LVMH Moët Hennessy - Louis Vuitton SA. The competence‚ integrity and responsibility of its members‚ clear and fair decisions reached collectively‚ and effective and secure controls are the ethical principles that govern the Board. The key priorities pursued by LVMH’s Board of Directors are enterprise value creation and the defense of the Company’s interests. LVMH’s Board of Directors acts as guarantor of the rights of each
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