Marketing 440 Summer 2012 Tom Fashho Shanghai Tang: The First Global Chinese Luxury Brand Table of Content Pg3: What is a luxury brand? How is it different from a regular‚ mass-market brand? How does one build a luxury brand? Pg4 & 5: How would you characterize Shanghai Tang’s brand image and sources of brand equity? Pg5 & 6: What are the strengths and
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------------------------------------------------- DKNY DONNA KARAN NEW YORK < Diya Diamonds.. | | Dockers.. > | 2 DKNY Donna Karan New York | Parent Company | Louis Vuitton Moet Hennessy (LVMH) | Category | Apparel and accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Be Delicious | USP | Practical‚ comfortable‚ refined clothing | STP | Segment | Women and men who look for simple‚ casual clothing with affordable price | Target Group | Middle aged Women
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ASEAN Hard Luxury Goods Market Share‚ Global Trends‚ Analysis‚ Research‚ Report‚ Opportunities‚ Segmentation and Forecast‚ 2014 Future Market Insights www.futuremarketinsights.com sales@futuremarketinsights.com Report Description Report Description Luxury goods comprises of products such as accessories‚ footwear‚ apparel‚ watches and others which are quite expensive and target those consumers who belongs to premium class. The market for luxury goods consist of three types of end consumers‚ which
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Crossan‚ Mary (2013): “Louis Vuitton” (Version: 2013-02-04). Ivey Publishing. Martin‚ Richard(1995) Contemporary fashion London; St. James press p.750. ISBN 1-55862-173-3 Nagasawa‚ Shin’ya (2002): “An Unpainted Face of the Empire of Luxury Brands: LVMH Moet Hennessy Nagasawa‚ Shin ’ya‚ with Ohizumi Kenji and Maeda Kazuaki (2007): “The principles of Louis Vuitton: The Strongest Brand Strategy”. Toyo Keizai Shinposha. PWC (2012): „Market Vision Luxury”. http://www.pwc.com/it/it/publications/assets/docs/marketvision-luxury-2012
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Burberry PLC Equity Research Report Applied Financial Research Weihan Wong CID 00607866 August 2010 Client Specification The client is either a retail or institutional investor seeking to gain an in-depth insight into the profile‚ valuation‚ price‚ risks and growth potential of the equity of the specified company Burberry PLC. The client would expect an analysis of the firm’s business activities‚ its strategy and its future growth drivers. He would also expect a detailed analysis of the firm’s
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SEPHORA A Brand Case Study Nikki Kerber PBDS 705 • November 21‚ 2011 Nikki Kerber • PBDS 705 • The Design/Business Link 1 History of SEPHORA: The Foundations of Modern Design Founded in late 1969 as Shop 8‚ Dominique Mondonnaud opened a speciality perfumery retail store in Franceʼs Haute Vienne region that was revolutionary for its time due to the way the store was operated and designed (”Sephora holdings s.a‚” 2011‚ p. 1). While department stores heavily relied on the tried
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MariaJose Rodriguez Case 11-2: LVMH Pages 358-359 11-16. LVMH Moet Hennessy is the worlds’ largest marketer of luxury products and brands. It has assembled a diverse empire of more than 60 brands sales of which totaled $28 billion in 2010. If there is one communication space that luxury goods brands have not yet aggressively pursued‚ it is television advertising. Because of this‚ there are possible risks of Louis Vuitton’s first-ever television advertising campaign. First TV marketing can be seen
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• Cognizant 20-20 Insights Luxury Retail’s Evolving Landscape Executive Summary The luxury goods market may appear to many as a recession-resistant industry that generates over $1 trillion in revenue‚ but a closer look at the figures suggests otherwise. Luxury retailers‚ which were growing 9% annually a year before the recession‚ saw sales drop on average by more than 13 percentage points from 2007 to 2009. Meanwhile‚ luxury manufacturers saw their revenues decline by an average of 21 percentage
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a leader for over a period of fifty years according to vogue magazine it has grown to be the world’s leading luxury goods holding company. It is a French company founded by a fashion designer named Christian Dior in the year 1946 it also has a 42% LVMH Moet
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was designed for customer to assist themselves with multiple brand products as Mandonnaud rebranded his combined set of stores. Mandonnaud expanded the chain throughout France and acquired 8% of total French retail perfume market and was purchased by LVMH‚ luxury product group‚ for $262 million in 1997. Sephora expanded their market with cosmetic products under LNMH’s ownership and opened its first U.S store in New York City in 1998. But as they faced difficulty supplying products from major prestige
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