managerial control " With the appointment of Robert Polet‚ control became decentralised and each brand was given direct control over its label & appointed relatively unknown designers # very controversial move " PPR bought back the 20% stake that LVMH owned‚ acquired more brands and entered into franchising " Although some brands in the Gucci Group portfolio are not very profitable‚ they still have a high brand equity‚ which contributes positively towards the strategic advantage # Although
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Coach and Gucci in accessories. Burberry now has three primary collections: womenswear‚ menswear‚ and accessories. Womenswear line focused on the autumn/winter season and over the years expanded to spring/summer seasons as well. Threats In 2001 LVMH was 14.1% in sales and Burberry was 5.2% in sales. Sesonality and weather was a risk because of its exposure to the outerwear market‚ although this is a reducing proportion of sales. There were different types of outfits for each session. Also‚ counterfeiting
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Exchange-Traded Funds: An Introduction The iShares definition of ETF is as follows: “An exchange traded fund (ETF) is an investment vehicle that combines key features of traditional mutual funds and individual stocks. Like index mutual funds‚ ETFs represent diversified portfolios of securities that track specific indexes. Like stocks‚ they can be bought and sold (long or short) on an exchange throughout the trading day. In addition to trading flexibility‚ key ETF benefits include instant diversification
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Louis Vuitton look. BACKGROUND: The Louis Vuitton Company (more commonly known simply as Louis Vuitton) is a luxury French fashion and leather goods brand and company‚ headquartered in Paris‚ France. It is a division of the French holding company‚ LVMH Louis Vuitton Moët Hennessy S.A. The company is named after its founder Louis Vuitton (August 4‚ 1821-February 27‚ 1892)‚ who designed and manufactured luggage‚ as
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LVMH Discussion Materials November 2012 TABLE OF CONTENTS 01 02 03 04 Company Snapshot – LVMH Industry Analysis Internal Analysis Business Strategy Slide 2 LVMH • Merger of Louis Vuitton and Moët Hennessy • French holding company for luxury goods • Owns more than 60 companies • Revenue 24 billion EUR • Net income 3 billion EUR • Over 3000 stores • More than 100 thousand employees Slide 3 Current Strategy • To represent the most refined qualities Western "Art de Vivre“ around
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LUXURY MARKET OVERVIEW Luxury goods have more than the ordinary and necessary characteristics compared to other products of their category. Their characteristics can be divided into 6 parts Symbolism‚ Price‚ Extraordinariness‚ Rarity‚ Aesthetics and Quality. The global market size for the industry has been at a growth rate of 9% per annum. This trend has been seen in the market since 1995 till 2000. The luxury market took a hit from 2000 to 2004 when incidents like the September 11 and SARS epidemic
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Waterford Wedgwood forward.” The challenge facing its management was how best to reshape a loss-making group that owned a range of branded glassware and chinaware into a profitable concern. Other luxury goods conglomerates such as Richemont‚ PPR/Gucci and LVMH were doing well but could a quite different brand portfolio be made similarly profitable? The Company The company of Waterford was first established in 1783 in the Irish harbour town of Waterford. Its founders were two brothers‚ William and George
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ones from 2009. Christian Dior (the owner) is engaged in the production and sale of luxury goods. The group operates through three companies: Christian Dior Couture (wholly-owned)‚ Financiere Jean Goujon (wholly-owned) and Louis Vuitton Moet Hennessy (LVMH)‚ in which the group holds a stake of 42.5%. Christian Dior markets and distributes its products through group-owned shops and licensed distributors in Europe‚ the US‚ Japan and Asia Pacific. It is headquartered in Paris‚ France and employs about 57
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After the case and readings the problems of LVMH there are several problems such as the declining demand for luxury goods because it is linked to political events‚ situation and social trends. (After the attacks of 9/11 an impact on luxury goods has dropped and had automatically an impact on LVMH sales) Secondly luxury products are easy to counterfeit‚ some countries such as china‚ turkey‚ and other still have to improve their IPR policies And finally LVMH diversification strategy (Bernard Arnault)
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Executive Summary Gucci Group is a luxury goods retailer focusing on improving their market share while producing high quality fashionable items. Initially‚ Gucci’s poor business strategy and internal family conflict directly resulted in decreased sales and net income. When Investcorp took control of the company‚ Gucci regained their success through quality management and acquisitions. Gucci’s product line now includes a large range of products. We would like to continue Gucci’s success and believe
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