Nicole Dixon 08/25/09 Consumer Behavior Mon 1-5pm Book Report Deluxe: How Luxury Lost its Luster Deluxe: How luxury lost its luster‚ by Dana Thomas‚ brings a hard hitting‚ raw look at the world of luxury and the mass demand of luxury that has occurred. The book was published by the Penguin Group in 2007. Luxury is defined by Thomas as truly special‚ and was only available to the aristocratic world of wealth and old money in western culture. Luxury signified an experience and lifestyle
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LuGUCCI‚ LOUIS VUITTON‚ & VERTU – MARKETING LESSONS FROM SOME OF THE WORLD’S MOST EXCLUSIVE BRANDS Creating luxury brands is a difficult marketing exercise. It requires heavy investment in marketing communications‚ excellent product/service quality‚ but above all these brands have to try to remain fashionable‚ which is notoriously difficult. Gucci‚ Louis Vuitton and Vertu are three successful so-called luxury brands‚ that retail to the high-end market. Both Gucci and Louis Vuitton are well-established
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COACH INC. External Analyis INDEX Introduction_________________________________________________1 Strategic Profile_____________________________________________1 External Environmental Analysis_________________________2 Dominant Economic Traits________________________________3 Customer Analysis__________________________________________3 Differentiation_______________________________________________3 Product Innovation_________________________________________ 3 Competitor
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Worldwide Luxury Markets Monitor Spring 2012 Update Milan‚ 7th May 2012 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain’s prior written consent 2011: a new peak for luxury goods consumption WORLDWIDE PERSONAL LUXURY MARKET EVOLUTION (1995-2011E‚ €B) Sept 11 SARS $/€ Subprime & Japan financial crisis earthquake Socio-Economic Turbulence 191 170 159 147 128 108 77 85 92 96 133
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Hidesign Hidesign is a leather goods manufacturer based in Pondicherry‚ India. The company markets its products as affordable luxury goods. It operates stores in several countries around the world as well as in India. | Type | Private | Industry | Retail | Founded | 1978 | Headquarters | Pondicherry‚ India | Key people | Dilip Kapur‚ President | Employees | 3000 | Website | http://www.hidesign.com | Timeline * 1978: Hidesign begins with a two-person workshop‚ marketing through
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Assignment Questions Case #6 COACH Inc. 1. What are the defining characteristics of the luxury goods industry in 2012? What is the industry all about today? Today there are key defining characteristics of luxury goods industry such as pricing‚ quality‚ style‚ and brand reputation. The pricing of goods is based on economics‚ demand increases as income increases. Pricing is also determined by exclusivity‚ quantity availability‚ quality and location of the product. The quality of a product
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Louis Vuitton : New product introductions vs. product availability Introduction Louis Vuitton is a part of the Louis Vuitton Moet Hennessy Group. Being the core business‚ Louis Vuitton is the most famous brand not only in the group‚ but also in the fashion industry. It is well-known for its quality and design. Most of the Louis Vuitton consumers are wealthy people‚ who expect premium products regardless to the price. Considering this fact‚ Louis Vuitton may implement a strategy‚
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1. What has made Louis Vuitton’s business model successful in the Japanese luxury market? The company has been successful by using a business model that includes adaptation to the changing economy. They have had to create lower priced items to sell during rough economic times. They are constantly improving quality of the product to please the customer. 2. What are the opportunities and challenges for Louis Vuitton in Japan? There are times when spending is low due to the economy‚ but
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Singapore has been one of the most open and competitive markets in the world. The economy of Singapore is broadly characterized as the mixed economy. Even though Singapore firmly promotes its free market policies and practices‚ the government intervention in the management of macro-economic issues and major resources of production including land‚ labor and capital is apparent to a certain extent. Despite the deficiency of natural resources‚ the country has been able to empower its economy largely
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COACH HANDBAGS Overview Since October 2000’s IPO‚ net sales had grown at a compounded annual rate of 26% and stock price had increased by 1‚400% as a result of a strategy keyed to “accessible luxury”. Coach created accessible luxury in ladies handbags and leather accessories by matching key rivals on quality and style‚ while beating them on price by 50% or more. Not only did Coach’s $200-$500 handbags appeal to middle income consumers wanting a taste of luxury‚ but affluent consumers with the means
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