Project title: Louis Vuitton Value Chain Case 2 Class : CL- mec-yf 13 Student: George Dulvara Number of characters (including spaces‚ footnotes‚ end notes and text boxes): 16947 Date: 16/04/2013 Signature _____________________________ Table of Contents Summary 2 Introduction 3 Motivation 3 Research question 3 Interpretation 3 Scope 3 Method 3 Analysis of Louis Vuitton Value Chain 4 Louis Vuitton Supply Chain 4 Value Chain 5 LEAN MANAGEMENT 6 Future development
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the world ’s largest luxury goods conglomerate‚ LVMH. The group is partly owned by the Christian Dior group‚ and Bernard Arnault is Chairman and CEO of both companies. – 1992 - The first store in China is opened at the Palace Hotel in Beijing. History • Millennium Age of Louis Vuitton (1997-present) – 1997 - hires designer Marc Jacobs to be the label ’s artistic director – 2006 - opens its first store in Norway Mission Statement • “LVMH must continue to be synonymous with both elegance
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hard. Burberry Group PLC (BBRYF)‚ purveyor of the easily identifiable classic check trenchcoat‚ issued a profit warning in September. LVMH (LVMHF) Moet Hennessy Louis Vuitton‚ the world’s largest luxury goods group and owner of the famed LV brand‚ reported its slowest quarterly growth since 2009 this summer. Each company cited China as a reason for its weakness. Analysts are already taking note of the shift in China. Rambourg
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------------------------------------------------- DKNY DONNA KARAN NEW YORK < Diya Diamonds.. | | Dockers.. > | 2 DKNY Donna Karan New York | Parent Company | Louis Vuitton Moet Hennessy (LVMH) | Category | Apparel and accessories | Sector | Lifestyle and Retail | Tagline/ Slogan | Be Delicious | USP | Practical‚ comfortable‚ refined clothing | STP | Segment | Women and men who look for simple‚ casual clothing with affordable price | Target Group | Middle aged Women
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1.1 Background of LVMH LVMH (Louis Vuitton Moet Hennessy) established in 1987 by two groups that are Moet Hennessy and Louis Vuitton. Louis Vuitton is the top one of fashion and leather manufacturers in the world and it establish in 1854. Besides‚ Moet Hennessy is the first-class manufacturers of wine product and this company was combined by two groups that are Moet & Chandon and Hennessy in 1971. Therefore‚ the merger of Louis Vuitton and Moet Hennessy become LVMH. LVMH providing products
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ADVANCED TOPICS IN MANAGEMNET MANAGEMENT OF KNOWLEDGE Case Study - LVMH February 2012 REVIEW OF SECTOR SPECIFIC FACTORS LVMH is the largest luxury goods conglomerate in the world‚ with a portfolio of around 50 brands known the world over. LVMH (despite the ordering of the initials‚ the fashionable firm’s full name is officially Mo Hennessy-Louis Vuitton) is active in all the essentials. The LVMH Group is organized in five main branches: wines and spirits‚ fashion and leather goods‚ perfumes
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England over a century ago. In 1987‚ Louis Vuitton became a subsidiary of LVMH‚ the world ’s leading luxury goods group. It ’s luxury goods and services range from Moet & Chandon champagne to La Tribune newspaper and Radio Classique. Leather goods‚ clothing‚ shoes and accessories are included under the Louis Vuitton brand. Additional brands under LVMH include Dior‚ Tagheuer‚ Kenzo‚ Givenchy and many more elitist trade names. LVMH not only focuses on material merchandise. It ’s ongoing support in a wide
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LVMH Company Overview Louis Vuitton‚ a French fashion house‚ is now a brand of the LVMH group. It was first set up in 1854 by a young trunk-maker named Louis Vuitton. He started out by designing and manufacturing innovative stackable trunks. Products were sold through a company-owned sales outlet located in Paris. Then‚ in 1876‚ the company introduced luxury trunks with detachable frames. This is the first and initial success of Louis Vuitton‚ which enabled the firm to set up a new store in London
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...........11 * 2.3 Limitations of Techniques applied& Ethical issues ………………………...11 CHAPTER 3: RESULTS‚ ANALYSIS‚ and CONCLUSION & RECOMMENDATIONS …………………………………………………………………………………………13 * 3.1 Company Strategy of Hermes & LVMH…………………….…………...........14 * 3.2 Financial Ratios Analysis…………………………………………………….…15 * 3.3 Business Analysis……………………………………………………………….27 * 3.4 Conclusion of Hermes Business and Financial Performance over the three- year period
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suppliers of exclusive luxury products for the absolute‚ aspirational and accessible segments of customers. Its growth has been steady for decades‚ and more is to be expected as the market itself is reported to be growing continuously. Yet some signs of weakness have been spotted already: since 2005‚ a general plan designed to improve
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