Agenda 1. 2. 3. 4. 5. 6. 7. Importance of digital media Engagement Influencers Social CRM Analytics and ROI Future Trends Industry Is digital media important? Digital Media – Brand Equity Perspective Brand equity: A set of brand assets and liabilities linked to a brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares”
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CHAPTER I THE PROBLEM Purpose and Background of the Study Computer is indeed one of great technological inventions that trigger future change. Computers nowadays have infiltrated every aspect of the society. In the Philippines‚ the students use the technology easily by using the computer or any gadgets. The election system is modern. By using a system‚ many people find it easily to vote because they will no longer vote manually. Computerized election system is the best way to use rather than the
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captures value (economic‚ social‚ cultural‚ or other forms of value). The process of business model construction is part of business strategy but always not same. Actually it is a set of planned activities designed to produce profit in a marketplace. And e-commerce business model that aims to use leverage the unique qualities of the internet and World Wide Web. It has eight key elements. 1. Value Proposition 2. Revenue Model 3. Market Opportunity 4. Competitive Environment 5
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EBZ 437 Electronic Business Tutorial 3 Activities: 1. Read the case study below (from Turban et al‚ 2008) before the tutorial. 2. Look at: a. Campus Food web site (campusfood.com) and Campusfood.com. campusfood.com (take care with time zone – some outlets will be closed after 8pm US time) b. eMediaWire. “Titan Poker Teams Up With Campusfood for Tournaments Aimed at College Students.” February 16‚ 2006. emediawire.com/releases/2006/2/emw346598.htm 3. Be prepared to discuss the questions at the end
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Browsing through your e-Catalogue You can develop your catalogue to be browsed online manyfold‚ such as: (1) browsing by categories‚ just as they are stored in the back-end catalogue; (2) browsing by filters: via a dashboard‚ to be graphically designed ad-hoc‚ through which the user selects the product features that filter a subset of products‚ independently of the categories they belong to; (3) browsing by wizard‚ to be graphically designed ad-hoc‚ through which the user is guided
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Which of the following is not a key point of vulnerability when dealing with e-commerce? Selected Answer: the credit card companies Answers: the client computer the server the communications pipeline the credit card companies Question 4 1 out of 1 points Software that is used to obtain private user information such as a user’s keystrokes or copies of e-mail is referred to as: Selected Answer: spyware. Answers: spyware
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led to Deeper domestic Financial Markets?’ Paper presented at the 2009 Royal Economic Society Annual Conference‚ University of Surrey‚ United Kingdom. Cerasi‚ Vittoria‚ (1996)‚ “An Empirical Analysis of Banking Concentration‚” Dipartimento di Economia e Aziendale‚ Università degli Studi di Milano‚ Working Paper No. 96.04. Cerasi‚ Vittoria.‚ Barbara Chizzolini and Marc Ivaldi‚ (1998a)‚ “Sunk Costs and Competitiveness of European Banks after Deregulation‚” FMG Working Paper No. 290‚ London School of Economics
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encodes proteins that are capable of deactivating or exporting the antibiotic (Liu‚ 2012). Over time the bacteria E. coli became resistant to the antibiotics‚ and once resistant then the medicine (penicillin) has no effect (Doughari 2012). The purpose of the experiment is to understand the processes by which genes can be inserted into plasmids‚ also to gain some experience in cloning genes via E. coli‚ lastly to understand the medicinal and other implications of gene transfer among organisms (Hoot‚ Wimpee
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Module 06 Written Assignment Hall Vs. Hilbun Eliza B. Gray Rasmussen College Authors Note: This paper is being submitted on the 18th of March 2013 for the winter semester of Medical Law and Ethics section 05. Hall Vs. Hilbun The case of Hall versus Hilbun is a case in which an exploratory surgery was conducted to try to locate a possible blockage in the small bowel to alleviate abdominal pain. Mrs. Hall went into the hospital complaining of abdominal pain‚ upon being seen by doctors she
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Study Hall: Too Cool For School What do students complain about the most? Aside from idiotic dress codes‚ nonsensical food and drink rules‚ and lack of time between class changes‚ the most common thing that students complain about is homework. However‚ with the inclusion of a study hall‚ students could catch up on their homework‚ have a much needed break‚ and have more free time outside of school. One could argue that a study hall would be ineffective because it would be hard to get students to
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