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    Marketing in digital age

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    CONTENT I. INTRODUCTION ……………………………………………………………………3 II. THE CHANGING LIFE IN DIGITAL AGE………………………………………3 1. WHAT IS DIGITAL AGE?................................................................................3 2. PESTEL IMPACTS…………………………………………………………….4 2.1 POLITICAL AND LEGAL………………………………………………..4 2.2 ECONOMIC………………………………………………………………..5 2.3 SOCIO-CULTURAL……………………………………………………….5 2.4 TECHNOLOGICAL AND ENVIRONMENTAL………………………...5 III. MARKETING IN DIGITAL AGE…………………………………………………….5 1. DIGITAL

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    ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Admiral Group plc Portfolio Assignment ! ! ! ! ! ! ! Contents Page Number Introduction 3 Company History 4-5 Organisational Structure 6-8 Globalisation 9-11 -Technology 11-12 Organisational Culture 13-15 Conclusion 16 ! ! ! ! References ! Portfolio ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 17-18 19-30 !2 ! ! ! ! Introduction Admiral Group

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    Marks and Spencer

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    EXECUTIVE SUMMARY This report critically analyses the impact of external and internal influences on the business strategies of Marks and Spencer (M&S) between 1996 and 2002‚ evaluates the factors‚ and modifies its business strategies. The major finding is that M&S has successful business strategies and marketing plans. However‚ the company does not maintain these advantages continuously. Indeed‚ it causes some disadvantages. The purpose of this report is to evaluate how M&S survives

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    Sylvia Plath’s poems: Translation of the self into spirit‚ after an ordeal of mutilation. Introduction of the poems and the essay: * “Daddy” Sylvia Plath uses her poem‚ “Daddy”‚ to express intense emotions towards her father’s life and death and her disastrous relationship with her husband. The speaker in this poem is Sylvia Plath who has lost her father at age ten‚ at a time when she still adored him unconditionally. Then she gradually realizes the oppressing dominance of her father‚ and

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    Technology in Sports

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    Technology in Sports: Boon or Bane? Outline of Report 1. Introduction 2. Will technology ever replace human referees? a. Adopting technology: Development of photo-finish technology i. History and evolution ii. How it works iii. Future b. Using technology as a reference: Development of Hawk-Eye technology i. History and evolution ii. How it works iii. Controversies

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    Timeline of Computer

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    “Timeline Of Computer” 600’s bc The abacus is developed in China.  It was later adopted by the Japanese and the Russians. 600’s ad? Arabic numbers -- including the zero (represented by a dot) -- were invented in India.  Arabic translations of Indian math texts brought these numbers to the attention of the Europeans.  Arabic numbers entered Europe by means of Spain around 1000 ad and first became popular among Italian merchants around 1300.  Until then‚ people used the Roman system in western

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    Violence on Women

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    Violence against women and security Violence against women is not a new phenomenon. Women have to bear the burns of domestic‚ public‚ physical as well as emotional and mental violence against them‚ which affects her status in the society at the larger extent. The statistics of increasing crimes against women is shocking‚ where women are subjected to violence attacks i.e. foeticide‚ infanticide‚ medical neglect‚ child marriages‚ bride burning‚ sexual abuse of girl child‚ forced marriages‚ rapes‚

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    Branding

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    History The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products.[4] The oldest generic Brand‚ which is in continuous use in India‚ since Vedic period‚ 9000–10000 years ago is known as ’Chyawanprash’. It is widely used in India and many other countries and is a herbal paste of 45 herbs made for revered Rishi named Chyawan.[5] This brand was developed at Dhosi Hill in North India‚ on an extinct

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    MARKSCHEME

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    Mark Scheme with Examiners’ Report GCE O Level English Language (7161) London Examinations June 2004 delivered locally‚ recognised globally Mark Scheme with Examiners’ Report Edexcel is one of the leading examining and awarding bodies in the UK and throughout the world. We provide a wide range of qualifications including academic‚ vocational‚ occupational and specific programmes for employers. Through a network of UK and overseas offices‚ Edexcel International centres receive the

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    Case Study

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    Kelloggs When preparing a strategy for success‚ a business needs to be clear about what it wants to achieve. It needs to know how it is going to turn its desires into reality in the face of intense competition. Setting clear and specific aims and objectives is vital for a business to compete. However‚ a business must also be aware of why it is different to others in the same market. This case study looks at the combination of these elements and shows how Kellogg prepared a successful strategy by

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