Cover Page Report title: Report of the Segmentation‚ Targeting and positioning of supermarket. Prepared for: Miss Samantha Liew Written by: Johan Chandra (3804717) Date of Submission: Friday‚ 3 April 2009. Tutorial Group & Time: T9 (12.30-1.30) Table of Contents Cover Page 1 Executive Summary 3 1. Introduction 4 2. Discussion 6 2.1. Market Segmentation 6 2.2. Market Targeting 7 2.3. Market Positioning 8 3. Conclusion 9 4. Recommendation 10 Reference List 11 Bibliography 12 Executive
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1.0 Introduction Over the past long period‚ products and brands continue proliferate. A good analysis and understanding of brand value and market segmentation is more essential than ever. Based on the theory of brand‚ product‚ market segmentation and target‚ a new product will be developed in the market to improve company’s performance and make profit. The information generated from this report is used for strategic planning‚ resource allocation and tactical marketing. 2.0 Branding What
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competition is harsh and how the companies want to target different market segments and the Mauritian market is far from being spared by this harsh competition. Moreover since the last few years the Mauritian market for toothpaste as well as that for other dental products have gone trough an important growth due to increase awareness about oral health (island of Mauritius An analysis of the health situation 2007). So as as result the toothpaste market in Mauritius is a very dynamic one with lots of
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Tasks in Market Segmentation 1. Analyze consumer product relationship 2. Investigate segmentation bases 3. Develop product positioning 4. Select segmentation strategy 5. Design marketing mix strategy The first task in segmenting the market is Analyze consumer product relationships—this entail the analysis of the affect and cognition‚ behaviour‚ and environments involved in the purchase/consumption process. 3 general approaches to this task— 1. Marketing managers may brainstorm
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Guinness and we researched there company website www.Guinness.com Q1) Market segmentation is the process of dividing a market up into different groups in order to create different products to meet specific needs. Guinness represents several layers of segmentation‚ youth‚ gender wealth and lifestyle. We feel that Demographic Segmentation is the most relevant to our chosen product Guinness. Demographic Segmentation divides the market into groups based on demographic variables such as age‚ gender‚ family
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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PepsiCo vs. Market Segmentation Introduction Pepsi-Cola was founded by a druggist‚ Caleb Bradham in year 1898 (Overview‚ 2008). He came from New Bern‚ North Carolina (Overview‚ 2008). In year 1965‚ Pepsi-Cola merged with Frito-Lay in a new company named PepsiCo (Overview‚ 2008). Then‚ PepsiCo merged with Tropicana in year 1998 and also Quaker Oats Company in year 2001 (Overview‚ 2008). Those mergers have been divided in categories such as food‚ beverage and snacks. Now‚ Pepsi Brand is part of
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The market also sets prices for goods and services. 4. Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer. A= The target market would be people who wears designer jeans‚ people who has a lot of money and people who wants to fit in with everyone else because they don’t care how much it cost at longs they have them. 5. Explain how an item’s target market might affect its price. A= An item’s target market is affect
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exact segmentation‚ Demographic and Psychographic characteristics have to be considered: (for the Bajaj-Renault-Nissan low cost car) Demographic characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house is the influencer and the decider of the purchase‚ thus the Ad has to be made considering him as the target market
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Market Segments and Targets Many organizations are utilizing target marketing to compete more effectively. Companies focus on the customers which they can most likely satisfy‚ instead of scattering their marketing effort. Effective target marketing requires identifying distinct groups who have different needs and preferences which is called market segmentation and select one or more market segments to enter which is called market targeting. In addition‚ for each target segment‚ marketers must establish
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