JetBlue Airlines Strategic Management Case Analysis Introduction to the Company History of the Firm JetBlue was established in 1999‚ and was the third airline start-up for founder and CEO David Neeleman. Neeleman managed to gather $130 million‚ the most ever raised for a start-up airline‚ from investors that included Chase Capital and financier George Soros. With the large start-up capital he purchased new Airbus A320 jets equipped with satellite TV‚ a first in the industry. In 2004 the
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Mergers and Acquisitions “Mergers and Acquisitions” or “M&A” is a general business term‚ which refers to transactions that result in the consolidation of companies. A merger is a combination of two companies to form a new company‚ whilst an acquisition occurs when one company purchases another‚ therefore does not form a new company. By its nature‚ a merger suggests the combination of two businesses under a mutual accord. The decision to merge is made by the management / board of each company
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After establishing a unique business model in the airline industry‚ Southwest has had its fair share of imitators. Yet none of these efforts at reproducing the success of Southwest have reached expectations. There are many reasons why imitators of Southwest have struggled so much but one of the biggest is the success of Southwest’s human resource management. Southwest is able to pay its employees less than the other major airlines yet get more production out of them. This is due to Southwest’s family
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1. Austria and Hungary were previously independent entities. Through the Compromise of 1867‚ the Austrian Empire and the Kingdom of Hungary united‚ but previous boundaries were unaffected. Austria’s land before the compromise already wrapped around Hungary’s‚ so there was no change (Siegel). 2. Austria-Hungary decided to invest into a strong navy‚ as predicted. While a significant portion of people thought it was a waste of money‚ the government funded it for defense. These dreadnoughts and submarines
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models of e-business‚ and become familiar with new technologies such as big data and their applications. Cases: The following cases will be used for classroom discussions 1. Farhoomand‚ A. and M. Huang‚ Does IT Payoff? Strategies of Two Banking Giants‚ (HKU753-HCB-ENG)‚ March 1‚ 2009. 2. McAfee‚ Andrew‚ and Alison Berkley Wagonfeld‚ Business Intelligence Software at SYSCO‚ (HBS case 9-604-080)‚ September 11‚ 2006. 3. Hoyt‚ D.‚ H. Lee‚ and M.M.
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Norwegian airlines started its operations in 1993 on a regional basis‚ however‚ only appeared on the market as a low-cost carrier on a small scale in 2002. The company is currently operating a mixt fleet of Boeing 787 and Boeing 737-800’s aircrafts. Now‚ Norwegian Airlines are holding eighteen destinations across Europe and USA. Norwegian Airlines succeeded to launch low-cost long haul flights from Gatwick to USA‚ and are currently awaiting AOC approval to launch flights from Ireland to US. This
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JetBlue added E190 to its fleet. By late 2006‚ JetBlue like other airlines‚ faced softening demand and higher costs due to increasing fuel prices. Barger played a large role in the airline’s decision at the end of 2006 to slow its rate of growth by reducing its purchase commitments for new planes. In light of the operational challenges JetBlue faced in Feb 2007‚ as well as the unabated rise in fuel costs‚ Barger realized that the airline would need to take further steps to slow its rate of growth. Given
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Aggressive Driving – anxiety and frustration are usually at the root of aggressive or careless driving. Occasionally‚ drivers find themselves in unpleasant situations involving abusive gestures or language from other drivers who take issue with how you are driving. Some tailgate‚ others speed through intersections or fail to yield the right of way. Aggressive driving may lead to “road rage”. If people drive responsibly they will reduce the risks of conflict on the road and help make our roads safer
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Cathay Pacific‚ Lufthansa and Thai Airways p1/19 BBA2 - Marketing 1 – Prof. Taylor Term Paper – SS/02 Cathay Pacific‚ Lufthansa‚ and Thai Airways By Stefan Broda‚ Dennis Damer‚ Suttinee Keawsuwan‚ Yin Tong‚ and Li Xin Table of Contents 1. Introduction ............................................................................................................................ 2 2. About the Three Companies................................................................................
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United Airlines Case United Airlines was founded in 1926‚ which gives the airline nearly 90 years of experience. United faced many challenges throughout its years of operation‚ however the airline has still managed to be relevant and competitive in its industry. Theses challenges include: mergers‚ acquisitions‚ war‚ the Great Depression‚ labor union strikes‚ buyout attempts‚ terrorist attacks‚ bankruptcy‚ and recessions. The Airline deregulation Act of 1978 was the genesis for the airline industry we know
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