Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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in India are sold on credit. M&M sells ‘Swaraj’ brand of tractors. When Mahindra & Mahindra (M&M) acquired Punjab Tractors Ltd (PTL) for RS 1‚489 crore in March 2007‚ the latter was a pale outline of its former self. Why? Chennai-based Tractor and Farm Equipment (TAFE ) bought Eicher Motors’s tractor division‚ increasing its market share to 22%. This brought TAFE‚ whose earlier market share was just 14 per cent‚ within striking distance of M&M‚ whose share was 31 per cent.
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brands like Parle G‚ Monaco‚ Hide & Seek‚ KrackJack‚ Melody‚ Fulltoss‚ Poppins‚ etc.6. Diverse product portfolio including biscuits‚ sweets and snacks7.Strong presence in rural markets8.Parle G is amongst the most sold biscuit brands in the world9.Variety of CSR activities like ‘My Green Planet’‚ ‘GoluGalata’‚ etc. | Weakness | 1.Similar products produced by many companies like marie‚ glucose biscuit‚ bourbon‚ sweet and salty crackers‚ cream biscuits‚ etc.2. Dependence on Parle G brand for most
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零售價和批發價應該訂在何水準? 2. 競爭者可能會有何反應? The main competitor of P&G has always been Colgate-Palmolive‚ which forces P&G to be number two in the Canadian market with its Downy fabric softener that obtain 12% market share. After the success of the introduction of Downy Enviro-Pak in the Europe‚ P&G’s 3 main competitors has also done the same by introduce refill versions of fabric softeners in the Europe. Canada is the next target market of P&G in trying to introduce the Downy Enviro-Pak to‚ with concerns
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world. It has grown continuously over the past 159 years‚ and the challenge is to keep growing globally over the years. Problem It became noticeably difficult for P&G be flexible and fast enough operating with hundreds of suppliers‚ 50 product categories‚ 60 plants‚ 15 distribution centers and 1000 consumers. In 1993‚ P&G conducted the study which had to help such question as: the amount of product categories that should be produced in a plant‚ the number of plants that should there be built
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Raw Materials M&Ms’ have two main components‚ hardened liquid chocolate and the hard candy shell. Liquid chocolate comes from a blend of whole milk‚ cocoa butter‚ sugar‚ and chocolate liquor‚ among other ingredients. The candy shell is made from a blend of sugar and corn syrup. The Production Process 1 The liquid chocolate is poured into tiny molds to create the chocolate centers of the candy. 2 After the candies are formed‚ they are "tumbled" to make the chocolate center smooth and rounded
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CHAPTER 1: INTRODUCTION 1.1 Overview: Teacher leaders assume a wide range of roles to support school and student success. Whether these roles are assigned formally or shared informally‚ they build the entire school’s capacity to improve. Because teachers can lead in a variety of ways‚ many teachers can serve as leaders among their peers. Teachers help their colleagues by sharing instructional resources. These might include Web sites‚ instructional materials‚ readings‚ or other resources to use
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Loss of oil on climb on both engines‚ Boeing 737-400‚ G-OBMM Micro-summary: This Boeing 737-400 lost nearly all the oil in both engines on climb. Event Date: 1995-02-25 at 1205 UTC Investigative Body: Aircraft Accident Investigation Board (AAIB)‚ United Kingdom Investigative Body’s Web Site: http://www.aaib.dft.gov/uk/ Note: Reprinted by kind permission of the AAIB. Cautions: 1. Accident reports can be and sometimes are revised. Be sure to consult the investigative agency for the latest version
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M&Ms® Project Report September 12‚ 2013 Abstract This paper will discuss the methods taught in Statistics this past semesters using what is being referred to as the M&M® project. Methods include random sampling‚ calculating random proportions‚ mean‚ standard deviations‚ creating histograms and identifying their shape such as bell‚ constructing confidence intervals for proportions and hypothesis testing of the samples. Each section of the M&M® project will demonstrate
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University of Phoenix Material Appendix G The DSM-IV The DSM-IV is an important tool for clinicians. It provides a standard for diagnoses to be standardized across psychology; however‚ the DSM-IV is not as precise for diagnosing personality disorders as some psychologists would like. Give an example of each of the following problems identified in your readings and explain how these problems could negatively affect a diagnosis. 1. Some criteria used for reaching a diagnosis cannot be
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