MARKETING MANAGEMENT “TROPICAN RELAUNCH CAMPAIGN” [pic] TABLE OF CONTENTS INTRODUCTION 3 Company Profile — PepsiCo 3 Vision 3 Mission 4 ‘Tropicana’ — History & Brand 4 Price Ranges 6 MARKET ANALYSIS 7 Industry Analysis 7 Competitor Analysis 7 SWOT Analysis 8 INTEGRATED MARKETING COMMUNICATIONS PLAN 9 Target Market 9 Communication Objectives 9 Advertising Message 10 New Product Range Variants 11 PROMOTIONAL MIX
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Executive Summary: Electrifying Solar Inc. is not the typical man made outdoors product you may think it is. Our products like the solar beach umbrella provides a unique style of protection from the sunrays and keeping you cool with a cooling fan while at the beach or the park with your families. Amazing features to this umbrella are the solar panels which are used for energy efficiently. A USB charging outlet to charge your hand held devices while the solar panels collect the energy from the
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7 Popular Marketing Techniques For Small Businesses Before your business starts marketing a product‚ it helps to create an ideal customer who you want to reach with your promotional materials. Once you have your ideal customer‚ you have a plethora of techniques to pick from. Most of these are low cost/no cost methods (sometimes called guerrilla marketing) and you may use different ones at different stages of your business cycle‚ or you may utilize them all at once from your business’ inception
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SOCIAL MEDIA MARKETING vs. ONLINE MARKETING vs. DIGITAL MARKETING Recently we see a lot of confusion between terms “social media marketing“‚ “online marketing” and “digital marketing“. The tendency to confuse those terms and use them as synonyms is clearly seen in the job postings. While there are lot of similarities‚ a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. If we go by the
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Director of marketing at right-away: Higher salary‚ will be promoted to vice president in a few years‚ So much marketing responsibility based only on a summer’s internship Unsure the vice president of operations’ reaction to her ---small company‚ headquarters were in a rundown warehouse section Assistant product manager at Houseworld’s Home care division: Receive classic marketing training in a structured environment from an industry leader An established consumer products group‚ a conservative
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MKTG101 Marketing Professor CHUNG Seh-Woong Case Write-up Mountain Man Brewing Company: Bringing the Brand to Light Done By: Dickson LAI Jia Hao LIM Yi Jun Greena NG Xin Yi Selena SHEN Liqing HAN Chuin Chi Zac Douglas XU Peiwen G7 20 February 2013 Table of Contents 1. Introduction Due to a shift in psychographics and demographics‚ Mountain Man Brewing Company (MMBC) is currently facing declining sales of its flagship product - Mountain Man Lager‚ a premium beer
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subscriptions to different media products such as MWorld‚ Executive Matters‚ and Management Update with unlimited access to members-only website. 3. What marketing mix variable does the AMA Internet Marketing efforts exemplify? AMA a marketing mix of price‚ product‚ promotion and distribution. AMA membership has a price range that differs according to the targeted market of its potential customers. AMA supports the goals of individuals and organizations through a range of products and services‚ including
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respond in a similar way to a given set of marketing stimuli. Segmentation is the analytical dissection of a set of customers that possess the same attributes. A group of people would be divided into subsets based on their segmentation variables that are Geographic‚ Demographic‚ Psychographic and Behavioural (Cyr‚ Donald and Douglas Gray 2009). Market segmentation is essential to provide a higher value to consumers because customers might need a separate product for a different group. We need to segment
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Maraniara Davy C. Villarama MM1-Marketing Management BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as elsewhere. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken
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The strategic implementation of Fresh Funky Feet will follow a cost leadership strategy‚ as we strive to gain significant market share in the North American and Asian Pacific regions. Our core strengths will be positioning our product differently than other competitors in the areas of production and cost. In the areas of manufacturing and human resources we plan to build and maintain steady growth as the company will spend significant resources in upgrading our production facilities and providing
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