Marketing Research tut questions (answers) Chapter 1 RQ3 Explain the specific differences that exist between data‚ data structures and information. Discuss how marketing research practices are used to transform data into meaningful bits of information. Data represents the actual first-hand responses that are obtained about an object or a subject of investigation by asking questions or observing actions (e.g. words numbers). Data structures represent the results of combining individual responses
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Technology Devices to Overcome the Limitations of Sight and Hearing Humans have sight and hearing limitation. Without any devices‚ our sight and hearing was limited. Most of the limitation of sight can be overcome with the help of certain optical instruments such as magnifying glass‚ microscope‚ binoculars and others. The range of frequency of hearing in human 20 Hz to 20 000 Hz. It was different according to the age of a person. Hearing limitations can be overcome by using devices such as
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“M3: Compare and contrast the personal selling skills and processes used in two different selling situations” Introduction: In this task I am going to compare and contrast the personal selling skills and processes used in the two different situations. One situation is over the phone and the other one is face to face communication. Comparison: In both situations the seller over the phone and the person speaking face to face have to greet the customers because they want to tell the customers
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SEARCH FOR OPPORTUNITIES CAN BEGIN BY UNDERSTANDING MARKETS Find breakthrough Opportunities The marketing strategy planning process involves careful evaluation of the market opportunities available before narrowing down to focus on the most attractive target market and marketing mix (review Exhibit 2-10). As the HP case illustrates‚ a manager who develops an understanding of the needs and characteristics of specific groups of target customers within the broader market may see new‚ breakthrough
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Limitations of Ratios used for analysis: 1. Inflation will distort a firm’s balance sheet and a trend analysis may not give a true picture of the firm’s financial performance. 2. Different fiscal year‚ example‚ a firm may have a fiscal year that ends on June 30‚ whereas another company in the same industry may have a fiscal year ends on 31 . 3. Financial analysis is performed on historical data mainly for the purpose of forecasting future performance. The historical relationships may not continue
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MKF2121 Marketing Research Methods - Week 5 Tutorial Work Q1.The differences between measurement and scaling is as follows: Measurement | Scaling | - The assignment of numbers or other symbols to characteristics of objects according to set of rules.- Does not measure item itself‚ but characteristics of it.- Actual assignment of 1‚ 2‚ or 3 to each respondent using a scale that ranges from 1 to 3. | - Scaling involves the generation of continuum upon which measured objects are allocated.- Can
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Unit 18 – Task 1 – M2 M2 – Analyse the arrangements made by an event organizer to plan a business event. In this task I am going to be analyzing the arrangements made by an event organizer to plan a business. I am going to do this by identifying separate factors‚ saying how they are related and how each one contributes to the topic. In order to do so‚ I am going to use the cyclical process of management to aid my analysis. The cyclical process of management is basically the process an event organizer
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To: Kathy Kudler From: Date: June 19‚ 2013 Subject: Market Research ------------------------------------------------- Thank you Kathy for allowing me to come in and assess your company and its marketing needs. I have looked over the marketing strategy that has been put in place and I would like to make a few suggestions to improve your overall cost‚ boost employee morale‚ and customer loyalty. Cooking Lesson Your company is aimed at attracting the customer who shops for the finer
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The arms limitations talks played a big role in reducing tensions during the Cold war for example the United States and the USSR‚ helped relieve the public about an outbreak of a nuclear war and significantly reduced the number of nuclear weapons in the world. The arms limitation talks reduced tension during the Cold War by promoting the idea of peace. The first talks about arms limitations tried to reduce tensions between the United States and the USSR. Although these talks did not seem to be
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MKTG 390‚ Exam 3 1. Marketers often mislead consumers by misrepresenting marketing research findings in ads and sales presentations. What are six ways in which they do this? (1). Incomplete or misleading reporting of survey or product testing results; (2).Reporting only the percentage of survey respondents answering in a given way (for example‚ “55% of those surveyed said....”) but not the absolute numbers or the sample size; (3). Misleading specification of the competitors tested in reported
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