a) List some of the demographic trend of interest to marketers in the Malaysia and discuss whether these trend pose opportunity or threats for marketers * The changing age structure of the population Generation Y‚ also known as Millennial Generation is the demographic cohort following Generation X. There is no precise date for when Generation Y starts and ends. Born between 1977and 2000‚ these children of the baby boomers number 83 million‚ dwarfing the Gen Xers and larger even than the baby
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L’Oreal: Introduction: The L ’Oréal Group is the world ’s largest cosmetics and beauty company.[2] With its registered office in Paris and head office in the Paris suburb of clichy‚ France‚[3] it has developed activities in the field of cosmetics. Concentrating on hair colour‚skin care‚ sun protection‚ make-up‚ perfumes and hair care‚ the company is active in the dermatological‚ tissue engineering andpharmaceutical fields and is the top nanotechnology patent-holder in the United States.[4] History:
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increase rates‚ declining crude death rates‚ and are countries that have just recently gone through the industrial revolution. Looking at the chart of the demographic transition it shows why Sierra Leone is still in stage 2.Although the birth rates are declining they are still very high in comparison to wealthier countries in stage 4 of demographic transition. The death rates are declining because of the increased medical technology‚ but still relatively high because of limited medical
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technologic advances Mac have now become just as prone to these kind of attacks. Additionally one of Pcs long lasting monopolies has now been compromised. In the past all of the businesses used PCs‚ but now times are changing‚ according to new research from Forrester. The company reports that almost 50 percent of businesses in North America
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Through it all‚ the focus has to be on the core consumers—educated‚ youthful-spirited young women. These are the challenges facing Stila Cosmetics‚ a relatively small but growing company in Glendale‚ CA. If that weren’t enough‚ Stila has the daily challenges of achieving the right mix of product formulas in fashion-forward‚ eco-friendly packaging. Stila Cosmetics accomplishes all of these objectives and has forged a close personal bond with its consumers by using guerilla-marketing tactics in which
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Mac vs PC Case Study Introduction The “Get a Mac” campaign was a series of TV commercials ads created for Apple launched in 2006. In all series of the ads‚ they feature a Mac guy and PC guy against each other by comparing the feature or user experience of Apple’s and Microsoft’s computer. This campaign successfully creates an image of Apple’s user as a young‚ friendly‚ cool and confident. By contrast‚ the PC guy is an up-tight‚ traditional‚ insecure character who dress was oversized. The main message
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Have you ever wondered what is the story behind products and cosmetics? Well‚ today you are going to find out what happens. Animals testing is a very favored way to test to see if a product or cosmetic works how it is supposed to on humans. Over 100 million animals die each year because of animal testing alone‚ the animals are burned‚ crippled‚ poisoned‚ and abused. This sounds like a cruel thing that should not be legal‚ but it totally is. In only 50 experiments‚ about 12‚000 animals have to
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Demographic and Environmental Timeline—Italy M2-A2/SCI201 Santina Wood 09/16/2014 Demographic and Environmental Timeline-- Italy Stage Year Situation in Country Stage 1 1814 Environmental Impacts—Environmental impacts are low to almost non-existent. Historical Changes--Defeat and abdication of Napoleon; Formation of the Congress of Vienna. Birth & Death Rates--Death rates and birth rates were both high and fluctuated rapidly according to natural events‚ such as drought and
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Mac and PC’s Overseas Adventures Case Situation Apple’s Mac reshot its classic “Mac vs. PC” series American ads for Japan and UK‚ important markets and home to unique advertising and comedy cultures. The UK visions which are close to the original ones that uses two local famous actors to show the different between Mac and PC‚ but the dialogue makes more relevant to local audiences. However‚ a survey showed that consumers’ respect for Apple fell in Britain in five days after the ads started appearing
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Apple Marketing Portfolio: Mac Computers Apple is a multibillion-dollar company that we thought would be very useful to analyze since they have had so much success with their products and marketing techniques‚ specifically the Mac computers. We saw the opportunity to learn a lot from their different marketing approaches and strategies with their computers against the competitors. Steven Jobs and Stephen Wosniak created Apple in 1976. The two young entrepreneurs probably would have never thought
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