G11-‐ 1851Q Apple’s “Get a Mac” campaign – A study of differences between the campaign in UK and US Between 2006 and 2009‚ Apple launched the “Get A Mac” campaign that sought to highlight key differences between the functionalities of a Mac and a PC‚ often reflecting poorly on the latter. Interestingly‚ under the very same campaign‚ they engaged in different Marketing strategies by accounting for cultural differences with regards to the country “Mac” was being marketed in. This paper
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Report on the different ways to improve Apple’s sales of Mac laptops. [pic] Report on the different ways to improve Apple’s sales of Mac laptops. Prepared for: Mr. Steve Jobs CEO Apple Prepared by: Shou Heng‚ Guan Yu Shiun‚ Tan Zhi Ping‚ Ng Guo Ren‚ Kuah Liyana December 6‚ 2010 Executive Summary Apple has a wide range of products from computers like Macintosh (Mac) to MP3 players like iPod to other devices with special
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such as People. A popular makeup brand‚ MAC‚ recently created an advertisement to promote their latest makeup line called MAC Strength. For their advertisement‚ they took a picture of a muscular woman with her fists clenched‚ wearing a sleek‚ leather dress‚ and fierce face makeup. The picture is captioned: “Strike a powerful pose‚ stand out and redefine the notion of beauty in a colour collection too irresistible to ignore”. The real purpose of the MAC Strength advertisement upholds the traditional
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Växjö University School of Management and Economics Spring 2006 The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L’Oréal Paris Case Study Tutor: Christine Lundberg Examiner: Jerzy Kociatkiewicz Authors: Lauranne Fina 840903 IBO305 Tytti Luc 840502 IBM342 Emilie Venezia 840413 IBM342 PREFACE During this work‚ we experienced how to manage the relationships within our work group in order to be efficient. Trust and collaboration
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The Mac operating system The Mac operating system is a series of graphical user-interfaced operating systems designed for the Macintosh line of systems by Apple Inc. The Mac OS was first introduced in 1984. Windows operating system Windows operating system is a series of graphical user-interfaced operating systems produced by Microsoft. This was first introduced in the year 1985 as an add-on to the MS-DOS operating system‚ but soon grew to become the most popular and widely used operating system
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Mars Incorporated: On-line procurement Shelly Rungta Li Zhang Chih-Chang Chen (josh) Team Datamonsters Executive Summary: Mars is one of the world’s largest privately owned businesses with annual purchasing of $4 billion. The company is now running an online auction to induce competition and reduce the sourcing cost. In this case‚ the objective is to buy packages from multiple suppliers at the minimum possible cost. There are 12 different SKUs to be fulfilled from 7 different suppliers
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all‚ but the most popular is just your typical restaurants. In the world‚ there are millions of different restaurants but what it all comes down to is fast food or a sit-down meal. Two of my favorites are Macs Bar and Grill and McDonalds‚ both of which are located right here in Pendleton. Macs Bar and Grill is a small place in the perfect part of town. It easy to get to‚ and it is a place people want to go to have a nice sit down meal with their family‚ or where some guy might take a girl on a date
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The Security Behind Mac OSX: Why Apple‚ Inc Doesn’t Worry About Viruses Matthew Long As many have heard‚ Macintosh Computers‚ and more in general Apple Inc.‚ is beginning to really take flight in consumer households. The overwhelming numbers of available viruses to Windows computers‚ phones‚ and Android devices surpasses the millions. In fact‚ in April of 2012‚ Symantec released a report noting its latest Virus definitions file that contained 17‚702‚868 separate
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Since so many people go to McDonalds‚ it should be a place that offers healthy food choices. Unfortunately‚ this is not the case. McDonalds offers barely any healthy food choices. Everyone talks about the Big Mac at McDonalds when they talk about how unhealthy the food is. The Big Mac is 563 calories. That is a pretty significant amount of calories for a burger. Even more significant
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Mac‚ Linux‚ and Windows Servers Comparison Apple offers only a few options for server hardware‚ and only one option for server software. The hardware I looked at was the Mac Mini with OS X Server. With a relatively low starting price point of $999 that includes the software‚ Apple surprisingly wins the cost category‚ at least when looking at up front costs (Mac Mini With OS X Server Overview‚ n.d.). The Mac Mini hardware includes 2TB of storage space‚ 4GB of Memory‚ and is backed by Apple’s
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