Makeup Art Cosmetics Inc.‚ more commonly known as MAC Cosmetics‚ is a popular high-end personal care brand that markets to women. In fact‚ it is so popular and prestigious in the celebrity world that it has been mentioned in pop songs‚ such as "Unpretty" by TLC. The MAC brand is exclusively sold in department stores and on the Web. You will not find it at discount outlets or drug stores. Beginnings: Two Canadians‚ a hair salon chain owner and a makeup artist‚ named Frank Angelo and Frank Toskan
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M•A•C (Makeup Art Cosmetics) Today‚ the cosmetic industry is a very innovative and competitive industry where product innovation and brand image is the key to success. One of the world’s cosmetics leading brands nowadays is M•A•C‚ standing for Makeup Art Cosmetics. The purpose of this essay is to present M.A.C’s branding strategies and it differentiation to the competitors. Brand Overview Makeup Art Cosmetics or M•A•C is one of the world’s fastest growing cosmetic brands. M.A.C’s creation
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A. Business Analysis: Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The BUSINESS PLAN concentrated on targeting young‚ fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy‚ the company targeted the celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception‚ the company has grown to become a multi-national
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Marketing Planning Report Introduction This report will be based on the organisation ‘MAC Cosmetics’. This report will cover recommendations to improve competitiveness of the company as well as looking over the current environment. To accomplish this a detailed PEST and SWOT analysis will be carried out and analysed. The identification of current target segments for the company will also be carried out and a marketing mix analysis will also be undertaken to see which elements of the mix are most
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Organizational charts are detailed representations of organization structures and hierarchies. They are typically used to provide both employees and individuals outside the organization with a "snapshot" picture of it’s reporting relationships‚ divisions of work‚ and levels of management. Obviously‚ smaller firms—whether they consist of a single owner of a home-based business‚ a modest shop of a few employees‚ or a family-owned business with a few dozen workers—are less likely to utilize organization
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[pic] “All Races‚ All Sexes‚ All Ages” [pic] Makeup Art Cosmetics SWOT-analysis Executive Summary This report is to find out what M·A·C’s strengths‚ weaknesses‚ opportunities and threats are. The research question is stated like: Should M·A·C adapt their promotional tools in the Dutch market in order to increase their sales and brand awareness? After analyzing the external and internal environment‚ it became clear what the strengths‚ weaknesses‚ opportunities and threats are
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M.A.C. COSMETICS | CREATED BY: | Lecturer: | Due Date: | THE MARKETING MIX THE MARKETING MIX MAC COSMETICS History M·A·C Cosmetics‚ was founded in Toronto‚ Ontario‚ Canada by Frank Toskan and Frank Angelo in 1985. The first U.S M·A·C store opened in 2003‚ in Greenwich Village‚ New York. The company ’s products were initially specifically designed for professional make-up artists‚ but are now sold to consumers worldwide. Products The collection includes blush‚ eye shadow‚
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History and development of M.A.C It all started with two Canadians‚ a hair salon owner Frank Angelo and a makeup artist‚ named Frank Toskan‚ The two men started MAC in Toronto in 1984. They wanted to create cosmetic products that could withstand all the rigorous wear required to do photo shoot‚ such as the heat from bright lighting. Frank Toskan was the idea man in the company. Before he partnered with Angelo‚ he spent hours experimenting with formulas to try and create this "super makeup" with
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legal person. B. ORGANIZATIONA SET-UP The Owner/Manager has the highest policy making body that is composed principally of the firm. Thus‚ the Manager is empowered to direct and supervise the business‚ manages the property of the firm‚ and ORGANIZATIONAL CHART JOB REQUIREMENT AND DISCRIPTION The Sole Proprietor Project is composed of one owner that will run the activities of the Sweet Corn Farming proposed in Zamboanga City. The Sole Proprietor Project is composed of the following
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Organizational Chart XMGT/230 October 16th‚ 2013 Mr. Mark Bolduc - MBA in Technology Management The company I worked for in the past was FORE Properties. This was a chain or apartment communities that were all purchased and built by the owner and run by the property managers‚ assistant property managers‚ and the leasing team. The “chain of command” went as follows. This is my knowledge to the best of my ability. New positions may have been added or I was
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