also because they succeeded to meet the needs of Korean women. Korean market was characterized by the popular in Asia skin whitening cosmetics‚ also the using of greenish base makeup products‚ which were used nowhere else in the world. Another difference would be that‚ while Western women liked using all in one products‚ Korean women prefer using diversity of cosmetic products. It was found by Loreal that Koreans like using around 20 producs a day. AP particularly excelled in this area due to its deep
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trying to exercise and eat our way to longer‚ healthier lives. Sales are up dramatically across the gamut of age-fighting weaponry‚ from wrinkle creams to collagen injections to cosmetic surgery” Anti-aging products are on the rise‚ people want to look younger and defy aging. This trend according to Cosmetic Design.com (2007) “Skincare products including anti-ageing‚ acne and sun care products will continue to dominate cosmeceutical product demand‚ accounting for nearly
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Recommendation VIII. Conclusion IX. References I. Executive Summary The Body Shop International PLC (Body Shop) is one of the largest cosmetics companies in the world with 2‚400 stores in 61 countries and is the second largest cosmetic franchise in the world‚ following O Boticario‚ a Brazilian company. It operates a chain of cosmetic stores specializing in skin and hair care products made from natural ingredients. The company offers its products under various categories‚ which include
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issues within the cosmetics and toiletries industry. METHODOLOGY This section provides a detailed account of the research undertaken to complete this dissertation and further‚ goes on to analyse the strengths and weaknesses of each particular method. It is used to give support of the benefits thought to be associated with each research method. LITERATURE REVIEW. This section provides a general overview of the industry in which The Body Shop operates - the cosmetics and toiletries industry
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production and research of cosmetics and related instruments‚ and even includes ornaments‚ packaging materials as well personal image consultation. With a 15 per cent annual growth‚ the beauty sector is turning into another huge money-maker after the boom in the real estate‚ auto‚ electronics and tourism sectors. Moreover‚ the revenue of the sector is expected to reach 176.2 billion yuan (US$21.3 billion) this year and double in the next five years. From the perspective of cosmetics‚ a similar track is
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debatably moral issue on animal testing cause lots of echo in the society‚ having a lot of debates and disputes on this particular issue with L’Oreal no intention to change. L’Oreal is the world’s largest cosmetics and beauty company which has developed different activities in the field of cosmetics‚ concentrating on hair color‚ skin care‚ skin care‚ sun protection‚ make up‚ perfumes and hair care. This successful French beauty giant was first founded by Eugene Schueller‚ a young French chemist in 1901
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corporation to take care of their own employees has resulted in L’Oreal being rated by the European business school students as The Employer of Choice for the year 2006 (L’Oreal Corporation‚ n.d.). With over a century of experience in the cosmetics industry‚ L’Oreal has established 19 global brands and produces them in 40 factories across the world. These factories are all state of the art and ISO 140001 certified and all of their industrial sites are audited with the standard SA 8000 (L’Oreal
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L’ORÉAL Mission: Beauty For All : L’Oréal has set itself the mission of offering all women and men worldwide the best of cosmetics innovation in terms of quality‚ efficacy and safety. By meeting the infinite diversity of beauty needs and desires all over the world. Beauty is language ; Beauty is universal ; Beauty is science ; Beauty is a commitment : In effect- L’Oréal‚ offering beauty for all. Group Profile : Eugène Schueller‚ a young French chemist‚ developed a hair dye formula called Auréale
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becoming more and more homogenous. For the reason that the natural ingredients seem to be not the only core technology of body shop‚ for instance the big competitors Bath & Body works with huge resource had entered the cosmetic market in the middle of 90th with similar natural cosmetic products. Because of lack of innovation in new product‚ designing‚ packing‚
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SHISEIDO Shiseido was founded in 1872 in Japan. It is one of the oldest cosmetic companies in the world‚ and fourth largest cosmetic company. It started to export its products in 1929. Shiseido was the first to develop the softening lotion‚ a lightweight liquid of toner-like consistency. Their hydro powder eye shadows which have a creamy texture are among top beauty picks Therefore the company has had the advantage of being one of the first movers. This is one of the reasons why Shiseido’s products
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