HBS Case: Metabical: Positioning and Communications Strategy for a New Weight Loss Drug 1. What is the decision-making process for Metabical? Who is involved? Metabical needs to decide whom to sell and what means to use in order to reach this group successfully. This decision has to be taken by Printup and her marketing team. The target market should be identified; first of all‚ the segmentation of the market needs to be done in order to analyze which segment of the market would be more attracted
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OPPORTUINITY OR THREAT DEMOGRAPIC (O) Men say no to body hair. The attitude of men towards the purchase and consumption of cosmetic products have changed. This is an opportunity because it will give rise to a new consumer group for the cosmetic industry. (O) Application of anti-aging cream demonstrated improvement in depth of wrinkles. The positive feedback from the users reveals the usefulness and efficiency of the product. Thus they will continue to use products. SOCIO-CULTURAL (T) Use
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International Journal of Operations & Production Management A service positioning matrix David A. Collier Susan M. Meyer Article information: To cite this document: David A. Collier Susan M. Meyer‚ (1998)‚"A service positioning matrix"‚ International Journal of Operations & Production Management‚ Vol. 18 Iss 12 pp. 1223 - 1244 Permanent link to this document: http://dx.doi.org/10.1108/01443579810236647 Downloaded on: 09 February 2015‚ At: 04:39 (PT) References: this document contains references
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BRAND POSITIONING OF SCORPIO Presented By KushalDey(314SM100 5) INTRODUCTION Mahindra & Mahindra is a flagship company of the Mahindra group based in Mumbai with a turnover of `55 billion. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra along with Malik Ghulam Mohammed. The shares of the company were listed in the Bombay Stock Exchange in 1956. Initially set up to manufacture general-purpose utility vehicles‚ Mahindra
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NATIONAL ECONOMIC AND DEVELOPMENT AUTHORITY REGIONAL OFFICE 10 (NORTHERN MINDANAO) CAGAYAN DE ORO CITY PROJECT PROFILE Title Spanish Assistance for Governance to Innovative Network of Growers Attaining Nourishment (SAGINGAN)‚ formally known as BTCP (Banana Tissue Culture Project) Phase II Location Tubod‚ Lanao del Norte Proponent Municipal Government of Tubod Document Type Project Proposal/Project Formulation Document Description The project is intended to follow-through
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Humectants are substances used to reduce the loss of moisture. They are often found in hair and skin products. While the majority of humectants contain at least one hydroxyl group (-OH)‚ they can be separated into several different categories: alcohols‚ provitamins‚ proteins‚ saccharides‚ and many other types of molecules. Humectants in hair products can significantly impact the way our hair behaves during weather changes. Humidity draws in moisture from the air. Depending on the type of hair you
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THE COSMETICS INDUSTRY Few cosmetic ingredients are manufactured in New Zealand‚ and the cosmentic industry here involves mainly blending and packaging. However a wide range of products is made by a considerable number of companies. In this article the following products are discussed: • Surfactant mixtures for cleaning - shampoos‚ bubble baths‚ facial scrubs etc. • Stabilised emulsions - moisterisers‚ sunscreens etc. • Concealer products - make up • Alcoholic and hydroalcoholic solutions - colognes
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Cosmetic Surgery Be Informed Everyone has looked in the mirror and found something they want to fix. Cosmetic surgery can boost self esteem‚ and give confidence it seems the pain associated is secondary. Many people are willing to take the involved risks even though complications can arise. Cosmetic surgery changes the appearance by altering parts of the body that function normally but do not look the desired way. Cosmetic surgery has been laden with unrealistic demands and sometimes legal action
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OBJECTIVE: The objective of this study is to verify the positioning of the new luxury brands in relation to traditional luxury brands and middle range brands‚ and to draw implications for both academics and practitioners. In other words‚ to show that in terms of perceived prestige new luxury brands are substantially closer to traditional prestige brands than middle-range brands. In terms of price‚ however‚ they are substantially closer to middle-range brands
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infant and might cause mental retardation to the infant. The cosmetic acknowledge the existence of the lead in lipsticks‚ but since there were no enforcements from the FDA‚ most companies chose to ignore and continue to sell the contaminated products and a way to solve this problem is for consumers to have the awareness of this issue and being more careful when choosing their lipsticks. Safer Cosmetics: Use Of Lead In Lipsticks Cosmetics‚ a necessity in many people’s lives‚ are associated with beauty
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