express my interest in applying for a Master’s Degree in the The European Fragrance and Cosmetic Master Programs of the Group ISIPCA for the year 2011/13. What led me to apply for your position is that I have been planning a career in cosmetology industry for several years. In my eyes‚ cosmetic and perfume products are the best combination between art and science. My long time fascination with perfume and cosmetic is reflected in my participation starting when I was a little girl. I can remember myself
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L’Oreal: Introduction: The L ’Oréal Group is the world ’s largest cosmetics and beauty company.[2] With its registered office in Paris and head office in the Paris suburb of clichy‚ France‚[3] it has developed activities in the field of cosmetics. Concentrating on hair colour‚skin care‚ sun protection‚ make-up‚ perfumes and hair care‚ the company is active in the dermatological‚ tissue engineering andpharmaceutical fields and is the top nanotechnology patent-holder in the United States.[4] History:
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1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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INDUSTRY PROFILE – THE COSMETICS INDUSTRY The Cosmetics Industry‚ also known as the “Beauty Industry” has gone through dramatic changes in the last 20 years. In the last two decades‚ the global Cosmetics Industry has shown growth of 4.5% a year on average. This stable and continuous growth shows resilience even in negative economic conditions. The Cosmetics Industry was affected by the 2009 recession but recovered in 2010 as the global economy improved. The Cosmetics Industry is divided into
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valences in Expectancy Theory) and has spurred many consultants to perform at very high levels. Automobile reward is contingent on the meeting of minimum monthly sales targets. * Consultants ’ need for belonging and esteem (Need Hierarchy Theory) is cost effectively leveraged by the various recognition programs. * Mary Kay Cosmetics has training systems to improve performance (improve E-P in Expectancy theory). Consultants have access to training manuals‚ weekly meetings‚ sponsored conferences‚ a
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of the history‚ future‚ benefits‚ and controversies of cosmetic surgery. I. Introduction to history of cosmetic surgery through the ages . 800 B.C. Physicians were utilizing skin grafts for facial reconstruction . World War I had a impact on Plastic Surgery; due to war wounds and disfigure . American Society of Plastic and Reconstructive Surgeons (ASPRS) . Techniques and procedures II. Risks and benefits of cosmetic surgery . Cosmetic Surgeries . Make the patient feel better about themselves
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CASE STUDY OF ESPOIR COSMETICS INTRODUCTION Compiled is a case analysis of the Espoir Cosmetics Company’ decision as to whether develop a Global Branding initiative or to carry on with the firms existent Domesticated marketing concept. This document breaks down the operational environment of the firm‚ and proceeds o avail some recommendations as the best courses of action that Espoir can take. The firm exits within the personal care industry‚ whose key success factors and industry structure
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Company Profile and History Target Corporation is an upscale discounter providing high quality‚ on-trend merchandise at attractive prices in a clean‚ spacious and guest friendly store. Target Corporation also operates their online business at Target.com . According to the company’ history report Target began as Marshall Field & Co in 1881 then in 1902 George Dayton opened a Goodfellows in downtown Minneapolis. One year later they founded their first Dry Goods Store and in 1911 they became known
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Mac and PC’s Overseas Adventures Case Situation Apple’s Mac reshot its classic “Mac vs. PC” series American ads for Japan and UK‚ important markets and home to unique advertising and comedy cultures. The UK visions which are close to the original ones that uses two local famous actors to show the different between Mac and PC‚ but the dialogue makes more relevant to local audiences. However‚ a survey showed that consumers’ respect for Apple fell in Britain in five days after the ads started appearing
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In a society focused on looks one may hastily consider cosmetic surgery to fix an abnormal nose or shed a few unwanted pounds. Is it worth it? What are the risks versus rewards? In this essay I will explore the pros as well as the cons of cosmetic surgery because as with many choices in life‚ there are many risks as well as rewards. Cosmetic surgery originated in ancient India‚ but became more prominent starting with the First World War. Medical professionals started exploring new techniques
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