Pepsi’s target market Pepsi has aimed itself at a young audience with an age range of teens to mid twenties. With regards to their U.S website‚ which is ranked the 4th most visited in food consumer products‚ you can clearly see that from its layout‚ use of colours and wording that Pepsi is bright‚ funky and fresh; aimed at forward thinking young men and women. In poor contrast the Pepsi UK website focuses mainly on football and is centred on the Pepsi Max brand. This brand has generally been
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Consumer Data 3 Competitive Analysis 3 L’Oréal 4 Revlon 4 Brand Analysis 4 SWOT Analysis 5 Brand Strengths 5 Brand Weaknesses 5 Marketing Opportunities 5 Threats 6 Marketing Communications Plan 6 Target Market 6 Primary Target 6 Secondary Target 7 Marketing Objectives 7 Marketing Communications Goal (Challenge) 7 Marketing Communications Objectives 8 Marketing Communications Strategy 8 Budget 8 Positioning Strategy Statement 8 Marketing Communications
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describe the type of business and the purpose and ownership of two businesses. In this assignment I am going to use MAC Make-up and Greenpeace I am going to describe what type of business it is‚ what purposes they have and what the form of ownership is. MAC Make-up MAC Cosmetics is a manufacturer of cosmetics. It is a professional Make up line and quality cosmetics. The MAC Cosmetics was founded in Toronto‚ Canada by Frank Toskan and Frank Angelo in 1984. They opened their first store in 1991‚
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Regulatory issues/agencies All cosmetic products marketed in the USA must comply with the Federal Food‚ Drug and Cosmetic Act (FD&C Act)‚ the Fair Packaging and Labeling Act (FPLA) and the Food and Drug Administration (FDA). Adulterated or misbranded cosmetics cannot be distributed according to the FD&C Act (Cosmetic Handbook‚ 1992). Manufacturers are not required to test their products for safety though the FDA strongly encourages safety tests. If a claim cannot be adequately substantiated‚ the
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COSMETICS IMPORT AND EXPORT REPORT GTİP Code G.T.İ.P. Product Description 3303.00.10.00.00 Perfumes 3303.00.90.00.11 Colognes 3304.10.00.10.00 Lipsticks 3304.10.00.90.00 The Other 3304.20.00.00.00 Eye Make-up Products 3304.91.00.00.00 Powders 3304.99.00.10.00 Blushes 3304.99.00.90.11 Body Lotions 3304.99.00.90.12 Cold Cream 3305.10.00.00.00 Shampoos 3305.30.00.00.00 Hair Sprays 3305.90.90.00.11 Hair Colors 3306.10.00.00.00 Toothpastes 3307.10.00.10.00 Lotions 3307.10.00.90.11
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Mac Forensics: Mac OS X and the HFS+ File System Philip Craiger‚ PhD Assistant Director for Digital Evidence National Center for Forensic Science & Department of Engineering Technology University of Central Florida philip@craiger.net Paul K. Burke Senior Digital Evidence Research Assistant National Center for Forensic Science paulkburke@gmail.com ABSTRACT There are few resources that describe a forensics analysis of an Apple Mac computer. The purpose of this paper is describe procedures
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Describe the relationship between a media product and its target audience. What is the impact of One technique used to appeal to a specific audience. The New Zealand magazine “Tearaway” published by Tearaway press Ltd is targeted at teenagers from aged 13 to 18 both genders and at all academic levels. The magazine uses techniques such as colour‚ language‚ fonts‚ style but most of all content. Presentation is a large factor for a magazine as this is usually what attracts readers and buyers but
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Consumer Behavior Monster Energy Target Market Because the energy drink is still part of a new and developing industry‚ the energy drink target market is different than in some of the other beverage industries. Monster energy drinks have become a very popular‚ “hip” part of society‚ but the market at which they are aimed is not as wide and expansive‚ or diverse‚ as some might think. Early in energy drink history‚ when they were first being sold in the United States‚ athletes were the primary consumers
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Target Market This section of the marketing plan will be covering the target market for the M.A.C Bronzing Powder in “Refined Golden”. A target market is who the company specifically advertises its brands or products to. Demographic‚ geographic‚ psychographic‚ and behavioral segmentations must be analyzed when considering the target market. Demographic Segmentation The primary target market of the M.A.C Bronzing Powder in “Refined Golden” is young women. “The line targeted young‚ socially
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the Macintosh personal computers. It is known as Mac PCs. Based on the article‚ it is written that no doubt the sales of iPod music players together with iTunes music downloads and sales of the iPhones had generated a lot of profit for the company‚ but the Mac PCs still managed to regain their title as the company’s highest revenue source in June 2007 even though Mac PCs had to struggle their way to break through the worldwide market. The Apple’s Mac sales have indeed increased at triple the rate of
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