hence even though McDonalds literally cannot be associated with food‚ because of brand building efforts over decades it has now become synonymous with fast-food. Its tag line “ I’m Loving it” and various other brands such as the happy meal and Big Mac have been consistently amongst the brands with highest brand recall. The embodiment of the brand character as Ronal McDonald has also played a role in building brand equity. The elements of brand equity apart from being memorable and meaningful have
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A09-04-0012 Wal-Mart Stores Inc.: Dominating Global Retailing Mr. Lee Scott could afford the look of confidence. He had just spoken to investment analysts about the phenomenal results from the second quarter of 2003. Despite the general weakness in the world economy and the uncertain environment that prevailed‚ Wal-Mart had reported sales growth of 11%‚ amounting to $6.4 billion. The company’s associates were indeed doing the Wal-Mart cheer in faraway places like Germany‚ South Korea‚ China
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San Fabian Supply Company Case Study Points of View San Fabian has been in the supply and distribution industry for almost three decades. They made its name through the quality line products that the company carried for over 67 firms. But during the early years of the company‚ 95% of its sales came from imports‚ however‚ because of the government’s control on import and somehow to patronize the locally manufactured products San Fabian became the distributor of products that are locally made in
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EM505 METU 2013 Capacity Building for a Supply Chain in Process Industry Due January 13‚ 2014 The honor system is an important part of education. This case assignment is to be done in teams of two students and working in collaboration with other teams is not allowed. Students can discuss about the problem with their partners only. An industrial company is considering the enlargement of its production capacity due to increases in demand in the last decade. The company has three main plants
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A Delima Mustapa Kamal Mohd Razali AiniAman AzbirAbu Bakar Yasmiza Long It was July‚ 2006 when Encik Zayed engaged the extemal Auditor Aziz & Co (Chartered Accountant)‚ introduced by his friend to perform the statutory audit for the period 2003 to 2006.That was the first audit experience for Encik Zayed and Puan Hashimah and it was a difficult leaming experience. The Auditors expressed their intention to qualiff the Financial Statements due to several unresolved issues. However‚ Encik Zayed
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S w 9B08M070 THE REGAL CARNATION HOTEL‚ GUAM Jim Kayalar wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction‚ storage or transmittal without its written perm ission. Reproduction of this material is
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MODEL CASE STUDY WITH SUGGESTED ANSWERS SUBJECT: MANAGEMENT PRINCIPLES FOR LOGISTICIANS The Marketing manager of AMK Enterprises‚ Roopali Deshmukh (Deshmukh) stepped out of the conference hall in a pensive mood after an important meeting called by the CEO. The meeting was attended by the heads of various departments in the company and was convened to discuss the targets for the coming assessment year. Deshmukh had a formidable sales target to achieve and wondered how she would be able to meet those
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Case: Zimbra Zooms ahead With One View 2. List And Describe Zimbra S Requirements For A New Market Software. If you are preparing the RFP for Zimbra’s new system‚ what questions would you ask? ANS: Zimbra needed a marketing software package which was highly effective and costefficient. Their new software had to be more streamlined than the old one from Eloqua. Itneeded to focus on lead generation‚ e-mail marketing‚ and Web analytics. Providing acomprehensive sales and marketing automation solution
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Group 7: Cement Industry Top 3 companies: ACC Ambuja Ultratech Work to be done: 1. Analysis of 3 years financial statements. (financial data can be obtained from screener) 2. Ratio Analysis (All the ratios given in the book along with DU point analysis) 3. Common Size statement. How to go about it? Split the group into 3 with 2 members each. Each sub group will be allocated a company for which the analysis has to be done. The list of ratios to be calculated are: Liquidity Ratios:
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13: ENTRY STRATEGIES IN FOREIGN MARKETS 1 13 ENTRY STRATEGIES IN FOREIGN MARKETS The content of this supplementary note links with the following chapters: 10 (page 249)‚ 13 (page 300) The key role of international development is discussed in Chapter 10‚ in view of the globalisation of the European and of the world economy. One of the critical questions to examine in establishing an international development strategy is to select the entry mode in the target foreign country and the distribution
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