COMPANY CASE #3 Harrah’s Entertainment: hitting the CRM jackpot BACKGROUND BACKGROUND The company was founded in 1937 with a bingo parlor in Reno‚ Nevada. Around 1946‚ the founder opened Harrah’s Club at its present location on North Virginia Street in downtown Reno. Since that moment on there were several purchases of clubs‚ until 1962 when Harrah’s constructs 400-room hotel tower in Reno‚ so development and expansion was not very fast before the 70’s. From
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THE UNIVERSITY OF MACAU DEPARTMENT OF HISTORY HISTORY 212: GLOBAL ISSUES IN HISTORICAL PERSPECTIVE SPRING SEMESTER 2013 Michael Share Office Room Number: PG 27 Office Phone Number: 83978827 mshare@hkucc.hku.hk and mshare@umac.mo COURSE DESCRIPTION This course area is designed to provide a general understanding of key problems facing the modern world by examining a contemporary issue in its historical context. Through the study of a specific case study students will gain a better understanding
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Kuala Lumpur. In 2003‚ the airline opened a second hub at Senai International Airport‚ Johor Bahru and launched its first international flight to Bangkok. After that‚ AirAsia started its Thai AirAsia affiliate and begin flight to Singapore‚ Indonesia‚ Macau‚ China‚ Philippines‚ Vietnam‚ Cambodia‚ Brunei and Myanmar. In Malaysia‚ AirAsia is well known
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Introduction Sa Sa International Holdings Limited (Sa Sa) is one of the cosmetics retailing group in Hong Kong. Sa Sa is very successful on their business which make them has over 270 retail stores and counters in Asia‚ covering Hong Kong‚ Macau‚ Mainland China‚ Singapore‚ Malaysia and Taiwan. Therefore‚ our group interested in analyzes and evaluate the marketing mix of the Sa Sa’s promotion which includes the personal selling and advertising. And we will also analysis the place to see how Sa Sa
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CHAPTER 2 The open door policy is a policy used by the china in the 19th century to repair the economy of their nation. Some of the scholars and academician classify this policy as one of the American’s foreign policy towards china to monopoly China’s economy. China in the 19th century was a country which was widely kwon as the wanted land of the imperialist. All the imperialist including Dutch‚ Germany‚ America as well as British. All of those imperialist feel insecure as they have their own
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Homework Set One BECO306‚ FBA Univ of Macau Prof. X.H. Gu Note: Write your answers in separate sheets in a neat and clear manner. This is treated as a take-home‚ open-book exam that is supposed to be completed independently; so do not discuss answers with your classmates. Part one: Multiple choice questions 1) Securities are ________ for the person who buys them‚ but are ________ for the individual or firm that issues them. A) assets; liabilities B) liabilities; assets C) negotiable;
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TOPIC: ASIAN MENTALITY INTRODUCTION Definition : Asia is the world’s largest and most populous continent‚ located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth’s total surface area (or 30% of its land area) and with approximately 3.9 billion people‚ it hosts 60% of the world’s current human population. Asia is generally defined as comprising the eastern four-fifths of Eurasia. Asian people or Asiatic people is a term with multiple meanings that refers
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Business And Islamic Ethics Topic: Cultural Relativism In Business Submitted to: Mr. Mehmood Ul Hassan Khalil Submitted by: Waqas Shehzad Class: BBA 5D Cultural Relativism: Cultural relativism is the view that all beliefs are equally valid and that truth itself is relative‚ depending on the situation‚ environment‚ and individual. Those who hold to cultural relativism hold that all religious‚ ethical‚ aesthetic‚ and political beliefs are completely relative to the individual within a cultural
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Balance Scorecard To Evaluate Performance Submitted by saifulhafez on January 6‚ 2010 • Category: Business and Economics • Words: 2706 | Pages: 11 • Views: 344 • Report this Essay 1.0 Introduction This assignment will discuss on how balanced scorecard is used to evaluate the performance of a company in particular a business unit. Prior to evaluate the company’s performance‚ I will first explain the term balanced scorecard and also the rationale of the objectives chosen for each perspective
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Lingua Franca is a pidgin‚ a trade language used by numerous language communities around the Mediterranean‚ to communicate with others whose language they did not speak. It is‚ in fact‚ the mother of all pidgins‚ seemingly in use since the Middle Ages and surviving until the nineteenth century‚ when it disappeared with hardly a trace‚ probably under the onslaught of the triumphant French language‚ leaving only a few anecdotal quotations in the writings of travelers or observers‚ an imperfect French/Lingua
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