Sanchez Charlotte Parré Graziella Maria Ottarda Buskerud University College TABLE OF CONTENTS: TABLE OF CONTENTS: 2 I-BACKGROUND INFORMATION ABOUT THE EVENT: 3 II- INTRODUCTION: 4 III-ANALYSIS OF THE MARKETING ENVIRONEMENT WITH TOURISM TO JUSTIFY OUR TARGET MARKET: 5 1) Competitors: 6 IV-DISCUSSION OF SEGMENTATION AND POSITIONING: 6 V-DETAILED ANALYSIS OF OUR TARGET MARKET: 7 VI-THE 4 Ps (PRODUCT‚ PLACE‚ PROMOTION‚ PRICE): 7 1) Prices: 7 2) Place: 9 3) Promotion: 10 4) Product:
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TOURISM DEVELOPMENT PLAN The 2020 Vision for Tourism Working Smarter Towards a Sustainable Future October 2005 CONTENTS Executive Summary Introduction The Value of Tourism The Challenges for Tourism The 2020 Vision Strategic Hierarchy TDP Framework Key Customer Groups Destination Management Bedrock for Development J Skills and Training J Quality of the Natural and Built Environment J Transport Infrastructure Sector Specific Issues J Commercial Accommodation J Tourist Attractions J Eating
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Tourism in Singapore is a major industry and attracts millions of tourists each year.[1] Its cultural attraction can be attributed to its cultural diversity that reflects its colonial history and Chinese‚ Malay‚ Indian and Arab ethnicities. It is also environmentally friendly‚ and maintains natural and heritage conservation programs. As English is the dominant one of its four official languages‚ it is generally easier for tourists to understand when speaking to the local population of the country
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Korea is a wonderful place to visit. There are many sights to see as well as beautiful scenery everywhere you look. I would love to suggest Korea as one of the most beautiful countries for tourism. Just like every other country‚ there are many good factors as well as bad factors to consider while traveling in Korea. One of the strengths of traveling in Korea is the extensive network of transportation. There are buses‚ taxis‚ trains‚ and subways throughout the whole country. I believe the Seoul
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TOURISM IN LESOTHO: NATURE’S BEST Introduction It is called the Kingdom in the sky. Where you can touch the clouds and be as one with nature. The mountains of Lesotho provides serenity‚ a rejuvenation of the mind‚ a revitalizing of the spirit things which cannot be described but can only be experienced. And it is too true that if you have not been to the mountains‚ you have not been to Lesotho. The sheer majesty of the peaks as they kiss the clouds leaves one breathless‚ the cascading rivers
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TOURISM IN NEPAL The biggest natural museum in the world is Nepal. Nepal is one of the richest countries in the world in terms of bio-diversity due to its unique geographical position and latitudinal variation. the elevation of the country ranges from 6m. above sea level to the highest point on earth‚ Mt. Everest at 8‚848m‚ all within a distance of 150 km with climatic conditions ranging from sub-troppical to arctic. Therefore Nepal’s wild variation fosters an incredible variety of eco-system
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Tourism in the Republic of Ireland Tourism in the Republic of Ireland is one of the biggest contributors to the Economy of the Republic of Ireland‚ with over 6.2 million people visiting the country in 2011‚ about 1.4 times Ireland’s population. Each year about €5bn in revenue is made from economic activities directly related to tourists‚ accounting for about 4% of GNP and empolying over 200‚000 people. In 2011 alone‚ Ireland was voted ’Favourite holiday destination in the World’ by readers of Frommer’s
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E-Tourism : The Role of ICT In Tourism Industry‚ Innovations and Challenges Hooman Tahayori ¹ ‚ Masoomeh Moharrer ² 1 - Shiraz University‚ Department of Computer Science and Engineering‚ Shiraz‚ IRAN 2 - Tarbiat Modarres University‚ Dept. of Industrial Engineering‚ Tehran‚ IRAN tahayori@shirazu.ac.ir Abstract One of the major limitations of all of the information distribution channels in tourism industry‚ is that they‚ for the most part‚ all ultimately flow through the GDSs. Of course‚ this has
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Asiatravel.com 1 Table of Contents Section Greetings from Team Cerebration About NUS Business School Cerebration 2009: Our Case Sponsors Cerebration 2009: Strategic Partner SPRING Singapore Cerebration 2009: Competition Structure and Format Cerebration 2009: Targeted Timelines Instructions: Round 1 (Executive Summary) Instructions: Round 2 (Making the Business Plan) Case study: Asiatravel.com Page # 2 3 4 5 6 7 8 9 10 Asiatravel.com 2 Greetings from Team Cerebration Thank you for
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TOURISM IN GERMANY Contents INTRODUCTION. 4 1. GERMANY 5 2. GETTING THERE 7 3. ACCOMMODATION IN GERMANY. 10 4. WHERE TO GO. 13 4.1.FESTIVALS 13 4.2. NATIONAL PARKS 15 4.3. ROUTS IN GERMANY. 20 5. A JOURNEY TO BERLIN 24 5.1. ACCOMMODATION IN BERLIN 24 5.2. SIGHTSEEING IN BERLIN 28 5.3. EAT‚ DRINK‚ NIGHTLIFE 32 CONCLUSION. 34 LITERATURE 35 SITES 35 Introduction. Germany is rich by its tourist recourses. Each land has a lot of various places of interest. «Come and be
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