Journal of Product & Brand Management Emerald Article: The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers Long-Yi Lin Article information: To cite this document: Long-Yi Lin‚ (2010)‚"The relationship of consumer personality trait‚ brand personality and brand loyalty: an empirical study of toys and video games buyers"‚ Journal of Product & Brand Management‚ Vol. 19 Iss: 1 pp. 4 - 17 Permanent link to this document:
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LOYALTY “I would die for you.” says boyfriend to the girlfriend.These four words are of great importance in regards to loyalty.What is loyalty?What does a person mean by saying I am loyal to you? This essay critically examines/discusses/traces the topic “loyalty.” When we look up to the dictionary to find out what loyalty means‚what we come across is some kind of definition like the state or quality of being loyal;faithfulness to commitments or obligations.But still this definitinion sort of
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In The Odyssey loyalty is an important theme that has an effect on the entire epic novel. By its definition loyalty means a feeling of support or allegiance to someone or something. In this epic is four major examples that convey loyalty‚ which is shown by Penelope‚ Telemachus‚ the servants‚ and Odysseus. Penelope is the wife of Odysseus; she does not remarry while he is away. Telemachus‚ his son‚ goes on a journey to find his father. Eumaeus and Philoetius‚ the servants‚ remained faithful servants
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed. A typical example of this type of model is: quality of product or service leads to customer satisfaction‚ which leads to customer loyalty‚ which leads to profitability. Contents [hide] 1 The service quality model 2 Expanded models 3 Data collection
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White Paper CRM vs. Loyalty Programs: Best Friends or Arch Rivals? CRM vs. Loyalty Best Friends or Arch Rivals? A sk business owners what keeps them up at night and most will say driving revenue‚ increasing profitability‚ staying ahead of the competition‚ and retaining customers. For the past year and a half‚ companies in a variety of industries— most notably those involved in the financial services‚ telecommunications‚ travel and tourism industries—have looked to large customer relationship
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Power of Loyalty In epics‚ the faithfulness and loyalty of characters are put to the test in relationships and conflicts. Through these situations‚ some thanes fail to live up to the ideal of loyalty. However‚ Beowulf maintains loyal to his alliances through all struggles which illustrates his extraordinary faithfulness. In the epic Beowulf‚ Beowulf emphasizes the ideal of loyalty throughout his relationship with his lord Higlac and his host Hrothgar. First‚ Beowulf stays loyal and faithful
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Employee Loyalty will help company’s leader be able to structure a business in which employees contribute most to its development. In this research‚ the four questions will be focused are: 1. What is the Company culture? 2. What is the employee loyalty? 3. Will the innovation in Company Culture results in better Employee Loyalty? 4. What are the implications of the study in Vietnam? Result of this research showed “There is a Positive Correlation between Company Culture and Employee Loyalty” is drawn
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CUSTOMER LOYALTY ON STAINLESS STEEL WITH REFERENCE TO SALEM STEEL PLANT Customer loyalty can be defines as “customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase‚ frequency of purchase‚ wallet share or other indicators) and driven by a positive attitude towards the company and its products or services” (Looy‚ Gemmel & Dierdonck‚ 2003). Statement of the problem: To Study on Customer Loyalty no Stainless
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Relationships of Ophelia and Hamlet and Gertrude and Claudius A close look at the relationships between Ophelia and Hamlet and Gertrude and Claudius‚ will illustrate that betrayal‚ selfishness and lack of love caused their destruction. There are many examples of betrayal in the play Hamlet. In these examples betrayal leads to the destruction of relationships. Claudius is the king of Denmark and he will do anything to stay that way. His wife Gertrude loves her son Hamlet and Claudius knows
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