The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
Free Tourism
Examine the changing nature‚ spatial patterns and ecological dimensions of a global economic activity Wine production involves two parts of economic activity – viticulture and wine making in the winery. In the global context‚ wine production is dynamic due to the influence of globalization‚ technological advancements and extensive research. These have essentially influenced the nature‚ spatial patterns and the ecological dimensions of the wine industry. Wine production involves the growing
Premium Wine Vitis vinifera
1. Industry attractiveness a. Porter’s Five Force Model To assess the industry attractiveness we will use the Porter’s Five Force Model. • Threat of substitutes Wine has been the preferred alcoholic beverage of the European people. But with the changing taste of younger generation‚ wine is loosing customer share to other drinks. • Threat of entry The wine industry is not capital-intensive‚ as it does not require heavy machinery and investments. Moreover‚ the wine production techniques
Premium
Groupon Groupon‚ a new internet coupon sensation‚ was formed in Chicago to gain exposure to new businesses through discounted membership deals and has been on the rise ever since. This particular case study attempts to elaborate on the success of Groupon and how it works. The ecoupon was designed to help business owners appeal to new prospective consumers by advertising group discounts on products and services. There are a range of businesses that are advertised on the website. One can find discounts on spa
Premium
Florida V/S Indiana I was raised in Indiana and have lived here my entire life. While on vacation in Florida one year‚ my husband introduced the idea of us relocating to Florida to live permanently. This was not a decision to take lightly. I had to do some research into the idea of living in Florida as opposed to living in Indiana where I grew up. It is very beautiful there and sure I love visiting Florida for vacation and I never want to leave‚ but we need to decide if we want to live there
Premium United States Census Bureau Winter Florida
FACULTY OF APPLIED SCIENCE‚ BUSINESS AND COMPUTING MGMT7.04 STRATEGIC OPERATIONS MANAGEMENT Assignment 3 DUE: Monday‚ 27 May 2013‚ at 8.15 am. Weighting: 30 % of final mark Semester 1‚ 2013 Background This assignment is based on Chapters 5‚ 7‚ 8‚ 9 and 10 of the text (Slack & Lewis‚ 3rd edition) as detailed below. You will need to study and use some of the models or frameworks
Premium Supply chain management Supply chain
to prevent spoilage before bottling without addition of SO2. Especially for no-SO2 wine‚ membrane filter integrity is imperative‚ thus pressure hold test is strongly recommended. In addition‚ heat can be hired here‚ too. IN fact‚ most of Japanese wineries hire pre-heating before bottling to prevent microbial spoilage under humid
Premium Wine Fermentation Oenology
they can pick grapes off of the vines immediately without the nonsense of buying the seeds‚ waiting for the vines to grow‚ watching the grapes‚ carrying for them‚ and then fighting to keep the business. Now in America all you have to do is own the winery. Do you understand
Premium English-language films Family Debut albums
Wine‚ one of the most famous and popular indulgences of all time has known to inspire many artists‚ musicians‚ entrepreneurs as well as many cultures around the world. The breath taking ensemble of aromas and extracts of fruits and flowers can stir up even the most boring of conversations. Throughout history‚ wine has affected many different civilizations and continues to flourish across the entire world. The very first encounter with wine has been traced all the way back to The Stone Age according
Premium Wine Cabernet Sauvignon France
Urban Economics Assignment 1 Student Name: HAO LI Student Number: 997456097 Chapter 2 1. a) The gains from trade are +1 shirts for North and +1 shirts for South. b) A trading city won’t develop because the opportunity cost of exchange for North is 2 shirts‚ which exceeds the gross gain of 1 shirt. c) Suppose an innovation in transportation decrease the transaction time. A trading city will develop if the transaction time is less than 15 minutes because the opportunity cost of exchange is 1 shirt
Premium Economics Supply and demand