NEW VENTURE CREATION Walking Peru MACSPORRAN & MACPHIE 1 2 TABLE OF CONTENT Page Executive Summary Overview 1.0 Industry 2.0 Market Analysis 3.0 Competitive Advantages 3.1 Proprietary Advantage 3.2 Strategic Differentiation 4.0 Marketing Plan 4.1 Products 4.2 Price 4.3 Promotion 4.4 Place 5.0 Key Persons 6.0 Organisational Plan 7.0 Operation 8.0 Financials 9.0 Harvest Issue 9.0 Conclusion 10.0 References 11.0 Group Key Learning Points 1 2 3 3 4 4 5 5 5 6 6 7 7 9 11 12 15 16 17 18
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Culture of Chile The culture of Chile is one of a relatively homogeneous society where historically its geographical isolation and remoteness has played a key role. During colonial times‚ the Chilean culture was a mix of Spanish colonial elements and indigenous (essentially Mapuche) culture. After Independence‚ Chilean culture has been heavily anglicised throughout the 19th century with elements of German‚ French and Italian culture‚ erasing nearly all of the Spanish influence. American influence
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However this liberal attitude stumbles once the issue becomes more crucial. A cultural relativist would even accept a business action which violates human values. In 2010 Peru for instance was plagued by a major flooding. Especially the region around Machu Picchu‚ an area with a high proportion of tourists was
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Peru Peru is located on the west coast of South America‚ bordered by the South Pacific Ocean‚ Ecuador‚ Colombia‚ Brazil‚ Bolivia and Chile. Peru can be divided into three major regions‚ Costa (Coast) - the 3‚079-kilometer (1‚900 mile) Pacific Coastline; Sierra (Andes) - the central Andean Highlands; Selva (Amazon Basin) the remote eastern vastness of the Amazonian jungle. The best know of these is the central high sierra of the Andes‚ with its massive peaks‚ steep canyons‚ and extraordinary
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1. Introduction As defined by the World Tourism Organization (WTO)‚ tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business‚ and other purposes. Key concepts of sustainable development and sustainable tourism‚ values and ethics of sustainable tourism and the needs of sustainability in all form of tourism shall be discussed in this essay. 2.1 Sustainable Tourism Since World War II
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Great geographical discoveries - a popular term geographical discoveries made at the turn of the fifteenth and sixteenth centuries‚ in particular: circumnavigation Cape of Good Hope by Diaz (1488)‚ the discovery of America by Columbus (1492)‚ and then the conquest‚ trip [[Vasco da Gama | to India (1498) and the first trip around the world‚ Magellan (1519-1522). These events triggered a further voyages of discovery and contributed to a significant widening of the geographical horizon of Europeans
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Pantola‚ Andrea Kristine J. CRUISE IHM41 Carnival Cruise Lines Carnival Cruise Lines takes pride in being the "World’s Most Popular Cruise Line". Growing from one converted ocean liner in 1972 to a fleet of 22 modern cruise ships today‚ the line has been an outstanding success. Indeed‚ without it there would have been no Carnival Corporation‚ the largest firm in the cruise business and parent company of Holland America‚ Curnard‚ Princess‚ P&O and several other major lines. Passengers
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University of Phoenix Material Week One Study Guide As you read this week’s required materials‚ complete this study guide. Review the material to study for the final examination in Week Five. This is a multipage assignment: double-check that you have completed each page before submitting. History and Archaeology I. Fill in the blanks to complete the following sentences. • The written record of the past and the study of past written records is called History . • The
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The Future of Tourism The Impact of Rapidly Expanding Growth on the Tourism Infrastructure Prepared by: “No Holds Barred” Think Tank October 2008 Change is no stranger to travel professionals. With daily upgrades in technology opening new doors for the consumer‚ and particularly since the face of travel was forever changed on September 11‚ 2001‚ NTA members and travel professionals across the world have been making changes to their business model‚ their staffing structures‚ their buying and selling
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CONSEJERÍA DE EDUCACIÓN Dirección General de Formación Profesional y Educación Permanente PRUEBA ACCESO A CICLOS FORMATIVOS DE GRADO SUPERIOR PARTE COMÚN INGLÉS O PARTE ESPECÍFICA SEGUNDA LENGUA EXTRANJERA DATOS DEL ASPIRANTE CALIFICACIÓN PRUEBA Apellidos: Nombre: D.N.I. o Pasaporte: Fecha de nacimiento: / / Instrucciones: • • • • Lee atentamente el texto y las preguntas antes de contestar. La puntuación máxima de cada pregunta está indicada en cada enunciado
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