interesting events in the year I was born First‚ Macintosh computer was released in 1984. The Macintosh was introduced by the now famous Ridley Scott television commercial first. Two days after the 1984 ad aired‚ the Macintosh went on sale. It came bundled with two applications designed to show off its interface: MacWrite and MacPaint. It was first demonstrated by Steve Jobs in the first of his famous Mac Keynote speeches. Right after the release of Macintosh‚ Apple Company became very popular. Third
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adapt also contributes an effective manager. A good manager needs to adjust quickly with unexpected circumstances and lead his team adjust also well. Or a manage create new plans to develope company. For instance‚ Steve Jobs created new products as Macintosh clones‚ ipod‚ itunes‚ etc to develo Apple Company after difficult stages in 1997. He leaded apple company well base on changing in time‚ he was a brilliant manager. In conclusion‚ leading by example‚ being willing to create professional development
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related products and services also had an increase in net sales of 223%. The company also experienced smaller increases in the net sales n retail‚ peripherals and other hardware‚ Macintosh computers‚ and software‚ services and other sales. There were no decreases in the net sales of all products‚ but Net sales per Macintosh and iPod fell due to new pricing strategies and the introduction of lower end products such as the iPod Shuffle. FINANCIAL STATEMENT ANALYSIS RATIO ANALYSIS SHORT TERM
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years after they introduction of the BASIC system‚ Apple introduced a new line of computers called the Macintosh. These Macintosh computers were extreme easy to use‚ and were about the same price of a computer that used BASIC. Apple’s business exploded with the Mac‚ Macintosh were put in schools and millions of homes proving that the computer was an extreme useful tool after all. The Macintosh made such an impact on the computer industry that IBM and Microsoft joined forces to produce the MS-DOS
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When Steve Jobs launched the iMac in 1998‚ he was quoted as saying‚ "these new product lines give people what they want most‚ a lightning fast laptop and a striking new consumer Macintosh." Is Jobs correct in this assessment? Is speed‚ look‚ and brand really the main drivers for consumers? Did Jobs’ strategy to capture market share in the personal computer industry focus on the right aspects? This paper will venture to say no and suggest the following alternative strategy: Apple should build a new
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in 1981‚ the competition between Apple with its Macintosh Operation System (OS) and Microsoft with its “open” DOS (later Windows) OS has begun (see case p. 2). At least one factor which led into Apple’s crises was that both competitors followed different market entry strategies. On the one hand‚ Apple kept its Macintosh OS proprietary and was not willing to license the software and technology in order to enable other manufacturers producing Macintosh clones. Michael Spindler was the first CEO which
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invention of ALL time has to be the invention of Apple Incorporated. It is a multinational corporation that creates consumer electronics‚ computer software‚ and a commercial server. Apple’s most popular inventions are the iPhone‚ iPod music player‚ and Macintosh computer line-up. (WHO)The inventers of Apple Inc. are Steve Jobs and Steve Wozniak.(WHERE) Apple Inc. was incorporated in January 3‚ 1977‚ in Cupertino‚ California. (WHEN)The inspiration came from when Mr. Wozniak attended a Homebrew Computer Club
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software were among the qualities that distinguished the Macintosh line. Apple not just sell computers‚ they also sell experience. On the other hand‚ Apple has an excellent strategic leader‚ Steve Jobs. He developed all the cutting-edge visions of new products and markets. He developed not only Apple but also Pixar‚ a hugely successful animation company that teamed with Disney to make Finding Nemo. He created the Mac revolution with the Apple Macintosh computer and reshaped the music industry with iPod
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its experience by giving the user a simple way to open the laptop by just raising the screen‚ which helps the customers to be able to interact with laptops. The author did not give many details about the weight‚ length‚ and thickness of laptop "Macintosh"‚ for audience would feel bored with this information. He also did not use a real laptop in the advertisement‚ but he used a drawn illustration of the Mac Book Air as he want to convince the audience that the thinness of the laptop is the same as
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next growth opportunity. Apple started down this road with the iPhone in 2007 and it has proved to be the next growth market. In 2010‚ just three years after its release‚ iPhone sales now account for a greater percentage of Apple’s net sales than Macintosh sales. As such‚ since the PC is mature and mobile devices are the future‚ Apple should shift to a mobile focus. Their goal should be to define what these mobile devices are and take a controlling share of the market. This paper will consider Apple’s
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