policies‚ promotional activities‚ pricing policies‚ and distribution arrangements? 4. “Global localization” (globalization) is a policy that both companies have implemented successfully. Give examples for each company from the case. 5. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they diffuse further boycotts or demonstrations against the products? How effective are activist groups like the one that launched the campaign in California? Should
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their product. My Biology 141 class challenged people to do the Pepsi/Coke challenge to see if they were cable in distinguishing between Cola products Pepsi and Coke even if they had recently brushed their teeth or not. There were two hypotheses to test. The first one being that there is a difference between brushing your teeth and not brushing your teeth‚ within the last thirty minutes‚ in their ability to distinguish between Pepsi and Coke. The second one was that there is no difference between
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and Demographic 1) Lifestyle has great influence on the use of Pepsi products‚ and their advertisements are designed accordingly. 2) Most of the US populations are now practicing healthier lifestyle preferences. This has affected the non-alcoholic beverage industry in that many are switching to bottled water and diet colas instead of beer and other alcoholic beverages. 3) In this ever growing “green” global society‚ Pepsi must make it a point to adhere to solid waste management regulations
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UNETHICAL PRACTICES BY COCA COLA AND PEPSI INTRODUCATION: AUTHORIZATION: This report is being submitted to DR. Muhammad Khalili‚ Professor of business ethics‚ University of Wollongong in Dubai. The topic of the report is unethical issues of coca cola in comparison with Pepsi. Purpose of the Report: In today’s competitive world‚ many organizations are practicing unethical practices to increase their productivity and profit without caring for the consequences of their actions. In order to stay ahead
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http://maxbrandequity.com/Documents/What%20PG%20taught%20me%20about%20Brands.pdf 3. The Power of Brand Equity http://www.thinkingleaders.com/archives/964 Questions: Write what you believe are the current global brand positionings for Coke and Pepsi (the brands‚ not the companies)? Few other companies in the world have been able to construct and manage their brands as well as these companies. Much of the successful of these companies can be attributed to way in which they have managed their
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Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977‚ when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler‚ a Congress Party stalwart and longtime Gandhi supporter‚ the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary. Coca-Cola balked and withdrew from the country. India‚ now left without both Coca-Cola and Pepsi‚ became a protected market. In the
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Issue/Problem Identification This case study shows the difficulties multinational corporations face when doing business in developing countries. Although Coke and Pepsi were prompt at addressing the accusations brought against them‚ they overlooked multiple issues when starting business in India. When starting a business in a foreign country‚ the first priority a company should have is to learn the native culture. This was Coke and Pepsi’s biggest mistake and was most likely the reason why the
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CeCe Miyagawa Professor Preston Cameron SBU200 Society and Business October 15‚ 2014 Case Analysis – Case#16 Coke and Pepsi in India: Issues‚ Ethics‚ and Crisis Management Introduction This case delves into whether or not Pepsi and Coke are equal targets in India. It questions whether the companies are doing their ethical duties‚ as well as whether they are managing crises and stakeholders well. The Real Problem The real problem is whether or not these companies are doing their duties to their
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Reagan Moore Martinez Macro Economics June 30‚ 2013 Oil and Gasoline Prices in the US Oil and gasoline prices follow a trend that sparks mixed reactions from different industry stakeholders in the America’s economy. The trends on oil and gasoline and their stability have immense impact on the performance of the economy based on their primary as energy. The government’s ability to ensure stability in price movement is seen as a key step towards fostering steady economic growth. A variety
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2015. Analyzing the Marketing Environment Pepsi Energy Drink PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase‚ New York‚ United States‚ with interests in the manufacturing‚ marketing and distribution of grain-based snack foods‚ beverages‚ and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay‚ Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands
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