Chipotle operates under a single business strategy in which it generated at least 95% of revenue from corporate owed restaurant. The advantage of having a single business strategy is that Chipotle focused their operation on one idea to expand their opportunity and growth. They focus their growth on Chipotle Mexican Grill domestically and internationally. Chipotle devoted their effort to one concept allowed them to create a more comprehensive plan. All their departments are working towards the same
Premium Marketing Economics Investment
One way that Chipotle markets its organization is their campaign to serve food/meat that is natural; purchased from good sources that do not use hormones through their raising process. *Finance/Accounting – This is the money portion of any business. This department would be responsible for accounting for the money going out and coming in. In Chipotle‚ obviously the sales generated money would be spent on leasing restaurant spaces
Premium Marketing Management Business
Robinson-Hill June 25‚ 2014 Founder‚ Steve Ells After attending the Culinary Institute of America‚ founder Steve Ells original wanted to own a fancy‚ white table cloth restaurant‚ so in 1993 he started Chipotle to make the money to do so. Even after the initial expansions from the first Chipotle restaurant in Denver. Ells still was thinking about cashing out and going into the fine dining business. When the burrito business took off extremely quickly‚ Ells decided to stick with burritos. “There
Premium Balance sheet Generally Accepted Accounting Principles
John Hawer Herrera February 21‚ 2013 MGMT 561 Chipotle Mexican Grill‚ Inc.: “Food With Integrity” I. Key Problem What Steven Ells began with a small taqueria in Denver‚ Colorado in 1993‚ one may not have foreseen this venture to become the fastest growing restaurant chain in the last decade. By 2006‚ Ells’ idea made its initial public offering with 535 restaurants throughout the world. Things were going tremendously well for CMG until late afternoon on October 18‚
Premium Chipotle Mexican Grill Price Fast food
Chipotle is known for their delicious burritos‚ bowls and tacos that are filled with all natural ingredients. They claim to not use any artificial flavors or fillers whatsoever. They get all of their healthy ingredients from local farms and not factories. They were also the first national restaurant chain to disclose the GMO ingredients in their food. And now they claim to not use any ingredients that are GMO. Chipotle looks and seems like the best and healthiest “fast food restaurant” that there
Premium Ethics
Chipotle successfully strives to maintain a consistent brand image across all of its marketing communications. The message strategy is clear: Chipotle is about ’food with integrity.’ The creative strategy has focused on clean images of their delectable cuisine and clever text reinforcing their fresh mantra. While Chipotle has shied away from more traditional television marketing‚ it has fully embraced social media marketing to hit its millennial audience exactly where they will be. Online. Chipotle
Premium Twitter Facebook Social network service
Process Flow Take Selected Tortilla NO YES Wrap and Bill Add extras and/or Chips Add chosen Salsas Place chosen Bean type Chips/Extras Protein filling (Meat) YES Place Meat NO Place chosen type of Rice & Vegetables C)KANBAN u Chipotle is based on the KANBAN concept POSSIBLE KANBANs TO IMPROVE EFFICIENCY ITEM RECOMMENDATION BURRITO STEAMER USE 2 STEAMERS MEAT 2 CONTAINERS VEGETABLES 2 CONTAINERS D)JIT u TORTILLA v JIT can be implemented for tortillas. v Using one
Premium Food Restaurant Nutrition
Chipotle Mexican Grill Incorporated Amber Haring‚ Christy Swyres‚ Christy Baze SU 2015 Section 9B Webster University William Cornwell June 22‚ 2015 Chipotle Mexican Grill 1. Do you think CMG is a successful company? The Chipotle mission statement: “Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals‚ the environment and the farmers. It means serving the very best sustainable raised food possible with an eye to great taste‚ great nutrition
Premium Food Fast casual restaurant Fast food
In September of 2014‚ my partner Asli‚ and I‚ two high-school seniors‚ decided that people should have a choice between Chipotle burritos and cafeteria pizza that tastes like it endured a nuclear fallout. Starting with surveys‚ we determined whether there would be demand for a service that delivered burritos instead of cafeteria food‚ and if so‚ how much extra people would be able to pay. We prepared extensively‚ creating several worksheets to track income and expenses‚ and created an online form
Premium Fast food Marketing Food
describe the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
Premium PEST analysis SWOT analysis Law