What is PESTLE Analysis? Originally known as PEST Analysis‚ this is a macro environmental framework used to understand the impact of the external factors on the organization and is used as strategic analytical technique. PEST stands for "Political‚ Economic‚ Social‚ and Technological” factors. Francis Aguilar is referred to as the originator of this tool. He talked about ETPS – Economic‚ Technological‚ Political‚ and Social– as the four important factors for Scanning the Business Environment
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PRINCIPLE OF MARKETING ! SWOT ANALYSIS OF TARGET ! ! ! STRENGTH :! 1.1. More than 365‚000 employees! 2. Revenue performance is good which is backed by a strong financial position! 3. Recipient of several award and recognition! 4. Only national retailer employing a Garment Hanger reuse program! 5. Has approximately 1800 stores.! ! WEAKNESS :! 1. Past legal cases have affected the brand image! 2. Despite being a strong brand‚ it hasn’t penetrated in to the international markets! ! OPPORTUNITY
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MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
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A LEVEL OF ACHIEVEMENT BUSINESS STUDIES A LEVEL RESOURCES. Issue 3 Sept 2004 Page 1 PEST Analysis A PEST analysis examines the Political‚ Economic‚ Social and Technological environments that affect industries and companies. (PEST analysis is also known STEP analysis). It is now recognised by marketing professionals that in the longer term survival and success of a business is dependant upon the external environment a business operates within. It is not enough to say we have the right marketing
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The components of any organisations Macro environment must seriously be considered when any decision is to be made. This is called an environmental analysis. They are as follows; Political: With politicians in charge of policy changes and some law changes on must look at policies in place and how they may affect the plan. Marketers must consider how stable the political environment is‚ the influence that politicians can have‚ Government trade agreements and taxations and government rebate policies
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SWOT Analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W)‚ and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities
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MICRO AND MACRO ENVIRONMENTAL FACTORS: Marketing environment: The factors outside the market which affect the capability of marketing management in developing and continuing successful transactions within target customers. Categories of marketing environment: 1. Micro environment 2. Micro environment Micro environment: The following factors are micro environmental and affect the organization: * Dealers * Consumers * Competitor * Marketing rules * General public Macro environment:
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contributes to weight gain. Diseases that have been linked to lack of protein intake are liver and kidney issues; however protein deficiency is not that common among the American population. The government website‚ mypyramid.gov‚ or any other diet analysis program‚ will do a great
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unique food ideas by drawing upon the many strengths of the company. The company has been hindered by the weaknesses in its strategy and now needs to develop ideas to turn those weaknesses into opportunities to increase customers and revenue. A SWOT analysis of the company will highlight areas where the company is performing well and areas that need improved. Strengths Quality ingredients – Panera offers the highest quality of products to its customers. From fresh vegetables to gluten free items.
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CASE ANALYSIS ON NEILSEN MEDIA RESEARCH I. POINT OF VIEW This case analysis takes the point of view of Mr. David Calhoun‚ the CEO of A.C Nielsen Corporation. Since he is one of the top managers‚ he is the one of the responsible for making strategic plans for the company. II. PROBLEM STATEMENT Taking Mr. Calhoun’s point of view‚ the group deems that the problem would be: What would be the most appropriate action to be done to quickly fix the company’s quality problems brought by the dramatic increase
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