What is the macro and industry environment in the Southeast Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with this environment? Answer: Competition for the Southeast Asian budget traveler has increased significantly in recent years as more carriers have entered the market. These new entrants are attracted by the large number of potential travelers‚ and the fact that government regulations in the region have decreased making it easier
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September 10‚ 2011 September 10‚ 2011 Report Report South East Asian Crisis South East Asian Crisis INTRODUCTION The South East Asian financial crisis was a period of financial crisis that gripped much of Asia beginning in July 1997‚ and raised fears of a worldwide economic meltdown due to financial contagion. The crisis started in Thailand with the financial collapse of the Thai Baht caused by the decision of the Thai government to float the Baht‚ cutting its peg to the USD‚ after
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Refers to the stability of the economic environment‚ the attitudes and movements of political parties. This is entwined in government influence on tax policies‚ trade agreements‚ legislative Laws‚ international trade regulations‚ monopolies and consumer protection. Generally Political forces are influences that present restrictions or opportunities that are not mandatory. There is a positive outlook on the Airline Industry as long as the political environment is stable. Due to positive policies and
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THE 26TH ASEAN GAMES The South East Asian Games were considered both a spectacular event and a valuable opportunity for athletes to gain competition experience and preparation for the upcoming Asian Games and Olympic Games. It was purposely created to strengthen friendship‚ solidarity and understanding among neighboring countries in the region. The 26th South East Asian Games‚ formerly known as “South East Asian Peninsula Games”‚ was held in Jakarta and Palembang‚ Indonesia last 11th till 22nd
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Budget Airlines Threats and opportunities within the industry‚ a brief Report Mr. Craig Haldane Glasgow‚ 30th November 2014 Contents 1. 2. 3. 4. 5. Introduction: What is a Budget or Low Cost Airline……………………………………………………… 1 Strategies Within the Industry……………………………………………………………………………………… 1 Threats Within the Industry…………………………………………………………………………………………. 2 Opportunities within the Industry………………………………………………………………………………… 2 Conclusion…………………………………………………………………………………………………………………... 3 1. Introduction: What
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Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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A key factor to keep in mind when examining the Sino-Soviet dispute and its impact on foreign relations in South East Asia is that the region is characterised by shifting and fluid interactions and security arrangements (Yahuda‚ 1996: 9). This means coalitions can change‚ former enemies can become future allies and conflict is not easily defined. The Sino-Soviet alliance‚ based on a mutual belief in the ideology of Marxism-Leninism‚ degenerated over a period of more than ten years. While there
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firms rely on the analysis of macroeconomic and industry data to develop performance improving strategies and increase their profitability. With this in mind‚ the following report consists of an analysis of the U. ... macro environment‚ the airline industry‚ and Delta Air Lines. It covers both a historic period from 1996 to 2000 and a current period from 2001 to the present. ... Even though there has been current significant improvement in GDP‚ there are new concerns regarding deflation‚ the present jobless
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services (Bill Dodds‚ 2003). In the transportation industry‚ there are more and more budget airlines and they are fiercely competing. Budget airlines dropped their prices to attract customers and price can be considered as a competitive advantage for budget airlines to normal airline. However‚ in fact‚ many budget airlines invest to low cost for competition rather than meet the needs of their customers. Consequently‚ the quality of services of budget airlines is very poor and does not meet customer’s expectations
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What Is Macro Environment? The major external and uncontrollable factors that influence an organization’s decision making‚ and affect its performance strategies. These factor includes the economic factors; demographics; legal; political‚ and social conditions; technological changes; and natural forces. Macro environment factors are beyond the control of an organization. This is because those factors are positioned outside the organizational system. Those forces are the prime factors in corporate
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