Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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production industries‚ such as manufacturing and mining. However‚ there has been an increasing interest in the environmental effects of the service industry (Goedkoop‚ van Halen‚ te Riele‚ & Rommens‚ 1998). And this industry comprises a variety of activities‚ from restaurants to hospitals to financial institutions. The service industry merits its attention because of its large size and consequently the potential for environmental impacts (both negative and positive). And one of the service industries that
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CHAPTER 1 Business Environment Contents • Introduction • Business • Objectives of business • Environmental influences on business • Environmental analysis • Characteristics of business environment • Components of business environment • The micro and macro environment • Competitive environment • Porter’s five forces model–competitive analysis Learning Objectives The present chapter aims at: • Definitions and objective of business • Examine environment analysis‚ characteristics
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General Education Courses > Social Sciences ID Subject Section Capacity Time Room Instructor Final Remark CRS001260SEC021851 ICSS112 Introduction to Psychology 4(4-0-8) 1 0/40 Mon 08:00 - 09:50Wed 08:00 - 09:50 Lecture roomLecture room Jaruwan SAKULKU [TBA] CRS001260SEC021854 ICSS112 Introduction to Psychology 4(4-0-8) 2 0/40 Mon 12:00 - 13:50Wed 12:00 - 13:50 Lecture roomLecture room Jaruwan SAKULKU [TBA] CRS001260SEC021872 ICSS112 Introduction to Psychology 4(4-0-8) 3 0/40 Tue 08:00 - 09:50Thu
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Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
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The macro environment Introduction Marketing’s role is to match the capabilities and resources within the organisation with market opportunities external to the organisation. Understanding customer needs is central to achieving this aim‚ but marketers must also be aware of factors that can cause customer needs to evolve. A change in customer needs will impact upon the organisation’s ability to serve its customers. This means that marketers have to be knowledgeable about what is happening in the
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East Asian Business- Lecture 1 Explaining Asia’s double digit growth- Is there and “Asian model” which has helped countries such as the four tigers (South Korea‚ Taiwan‚ Singapore and Hong Kong” as well as NIC’s (Malaysia‚ Indonesia and Thailand + PRC double digit growth from 1978. Cultural explanations; legacy of Confucianism: Confucianism‚ the teachings of Confucius during 500 BC‚ has played an important role in forming Chinese character‚ behavior and way of living. (Eliot 2001; Guo 1995) Its
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“Outline the components of any organization’s macro environment and give an example for each component of a current major operational change or industry trend”. Macro Environment: The factors outside of the industry that influence the survival of the company; these factors are not directly controllable by the organisation. (Elliot‚ Rundle-Thiele‚ Walker‚ p.48) Components of the Marco Environment: There are six (6) major components of which the macro-environment is made up of; 1. Demographic 2
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ETHNIC mINORTIY AND CARDIOVASCULAR DISEASE b00237004 SPORT & EXERCISE SCIENCE YEAR 3 Exercise & Chronic Disease School of Engineering and Science University of the West of Scotland Month Year Table of Contents Table of Contents……………………………………………………………………….……ii List of Tables and Figures…………………………………………………………...………iii 1. Introduction…………………………………………………………………….…………..1
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Macro Environment The larger societal forces that affect the microenvironment- demographic‚ economic‚natural‚ technological‚ political‚ and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function. Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation‚ any business concern or even an individual. Thus it is per se very much necessary
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