monitor the macro-environmental(external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands for: * P – Political * E – Economic * S – Social * T – Technological * E – Environmental * L – Legal Lets look at each of these macro-environmental factors in turn. All the external environmental factors (PESTEL factors) Political Factors These are
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3/19/2013 Opening Case • It was the early 1930s when a physician –turned textile trade in rural Karnataka found his business getting interrupted for want of regular supplies of cloth from the weavers. When he enquired with weavers about the reason for their irregularity‚ he was told that there was no working capital available to them. There were no banks in the area. The one located in the town was not interested in lending to small operators particularly in the rural area. Local money lenders used
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Introduction and Objectives This is a report about the macro-economic environment of Germany in which Bayer AG (Bayer) was founded and listed in the European Stock Exchange vis-a-vis the macro-economic environment of China in which Bayer has a significant market and operations. This report examines and provide an insight on market structures in which Bayer operates‚ the impact of the macro-economic of Germany and China on Bayer’s economic activities and the monetary‚ fiscal and foreign trade policy
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and similarities between micro and macro sociology There are many differences between macro and micro-level theories. Micro-level focuses on individuals and their interactions. For example the relationship between adult children and their parents‚ or the effect of negative attitudes on older people. Some criticize on micro-level theories becuase they focus on what older people do rather than on social conditionsand policies that cuase them to act the way they do. Macro-level focuses more upon social
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Macro-Environmental Factors Vietnam is a peninsula‚ which located in the Southeast Asia monsoon zone. Its long narrow territory stretches 1700km from north to south and in the center a mere 50km from east to west‚ the territory looks like a dragon stand at east of the Indo-Chinese peninsula. The coastline‚ which extends for 3260km‚ has fine beaches and archipelagos. It not only has beautiful landscape attracts countless tourists and also can get rich seafood‚ provided favorable conditions for raw
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Question 1. Comment on the micro and market environments of Pick n Pay and also comment on the macro environments that may affect the company in 2014. Pick n Pay. Micro environment: The micro environment is the smallest of the three environments. This is the environment that is influenced by the market and the macro environments. Pick n Pay can control their beliefs and visions in such a way that customers become used to the way they operate. Some of their values include: honesty‚ integrity
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………………………………………………………………………………………... 12 Bibliography …………………………………………………………………………………… 14 SUMMARY This report explores how macro-environment forces can influence the strategic management of XX Organisation Holdings‚ a leading Singapore multiplex cinema operator. Three key forces and their potential impact on XX’s operations over the next decade will be discussed and from future trends in technological‚ social and economic developments‚ the key drivers of change can be identified. Lastly‚ the report summarises an operational
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all other investments and sees it as an important part of their lifestyle." In light of this‚ Goslett says that understanding consumer behaviour and other factors that drive property investment is central to any property transaction for both the buyer and seller. He explains that buying behaviour is influenced largely by internal factors such as the motivation or need to acquire a property‚ the buyer’s knowledge of property‚ personality and lifestyle requirements‚ all of which influence the decision
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MARKET RESEARCH CONTENTS INTRODUCTION ----------------------------------------- MACRO ENVIRONMENT POLITICAL ---------------------------------------------- ECONOMICAL ------------------------------------------- SOCIAL ------------------------------------------------- TECHONOLGICAL---------------------------------------- ENVIRONMENTAL---------------------------------------- MICRO ENVIRONMENT SUPPLIERS---------------------------------------------- INTERMEDIARIES----------------------------------------
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1. What is the difference between micro and macro economics? Give an example of a microeconomic phenomenon and an example of a macroeconomic one. Microeconomics is the study of how an individual‚ group or a company makes their decisions while macroeconomics is the study of how decisions are made on a whole‚ which involves growth‚ inflation‚ use of country resources and unemployment; focusing on broad issues. Microeconomics and macroeconomics goes hand in hand‚ they compliment each other. The decisions
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